Social Media & Content Specialist - HQ

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    "location": {
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    "datePosted": "2026-04-22",
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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We have an exciting opportunity for a creative, motivated, and experienced full-time <span style=\"font-weight: bold\">Social Media &amp; Content Specialist </span>to join our in-house marketing team.  With a truly global ecommerce customer base, growing international wholesale vendors and 24 retail boutiques across Australia, the US, Canada, and Europe, <em>Grace Loves Lace is a</em> global leader in modern bridal fashion! </span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">The Role:</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We're looking for a natural storyteller, someone hands-on and platform-obsessed, to help bring GLL's brand, products, and community to life through engaging, platform-native content. </span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Working closely with the Brand Manager, you'll own the execution of our social strategy across all channels, driving sales, bookings, engagement, and brand awareness. You'll also collaborate with our wider marketing and retail and wholesale teams to ensure social content shows up powerfully across every campaign and brand moment. </span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Key Responsibilities:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own the weekly content calendar across all social channels, ensuring posts are consistent, timely, and aligned with broader brand storytelling </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Under the guidance of the Brand Manager, create, edit, and publish content yourself: writing captions, crafting Instagram Stories, and bringing our tone of voice to life across all social platforms.  You know what works from behind the camera and in front of it. </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Schedule content, monitor comments and DMs, and track performance across all platforms daily </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Work closely with the Brand Manager to ensure social content supports wider brand moments, launches, and campaigns </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Actively manage our social communities responding to comments and questions with personality and care, always within our brand tone of voice guidelines </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Review and file tagged content to optimise assets across appropriate platforms and channels </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Stay deeply across social trends, sounds, creators, and cultural moments and bring those insights back to the team </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Feed real-time audience insights to the Brand Manager: what's gaining traction, what needs rethinking, and what our community is genuinely curious about </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\"><span style=\"color: #222222\">Essential Knowledge/Behaviours Required:</span></span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: #222222\"> </span></span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: #242424\">Minimum 2 year’s experience in similar roles creating, editing, and promoting engaging content across social media channels</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: #242424\">Thorough understanding of social media trends and best practice</span></span><br></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: #242424\">An expert in all social media platforms such as Tiktok, Facebook, Pinterest and Instagram</span></span><br></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: #242424\">Demonstrates effective time management and organisational skills</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: #242424\">Ability to multi-task in a fast-paced environment</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: #242424\">A high attention to detail with impeccable written and oral communication skills is essential</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: #242424\">Strong analytical skills and data driven decision making with knowledge of online metrics and analysis</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: #242424\">Ability to meet daily goals and deadlines</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: #242424\">Ability to inspire others and work independently or collaboratively within a team environment</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: #242424\">Intermediate to advanced skills in Microsoft Office Suite</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: #242424\">Intermediate to advanced skills using Adobe Photoshop, Iconosquare, Shopify, Facebook Insights, Google Analytics preferred</span></span><br></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience with fashion/retail environment in a similar role is advantageous</span><br></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: #242424\">Alignment with the Grace Loves Lace Mission and Values</span></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<ul></ul>\n<p><span style=\"font-weight: bold\">GLL Benefits:</span></p>\n<p><br></p>\n<ul>\n<li>Work in our beautiful Burleigh Heads HQ</li>\n<li>Join a passionate, supportive team within a growing global brand</li>\n<li>Ongoing development and support</li>\n<li>Employee Assistance Program</li>\n<li>Generous staff discounts on bridal and occasion wear</li>\n<li>Team rewards, recognition and celebrations</li>\n</ul>\n<p><br></p>\n<p>All candidates must have unrestricted full-time working rights in Australia and provide two recent and relevant referees.</p>\n<p><br></p>\n<p>We thank you in advance for your interest in working with us but only those candidates selected for interview will be contacted.</p>\n<p><br></p>\n<p><em>Grace Loves Lace has always been, and always will be, committed to provide an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers. We are committed to equal opportunity and recruitment decisions are based on merit and business needs. We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances. Reasonable adjustments are available to qualified individuals</em></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><br></span><br></p>",
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