CRM, Senior Analyst

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    "description": "<p><span style=\"font-family:Calibri,sans-serif\">Our mission is to create an oasis that inspires and empowers women&mdash;and that mission comes to life every day in our US, Canada and Puerto Rico retail locations, distribution center, and corporate offices. We&rsquo;re a team that works hard, has fun together, and holds integrity as non-negotiable. Collaboration is rooted in respect for our caring, loyal Windsor family, where every voice matters and continuous improvement is part of our DNA. We take pride in doing more with less, planning in thoughtful detail, and always listening with a smile&mdash;because creating value and making our customers happy is at the heart of everything we do.</span></p>\n\n<p><span style=\"font-family:Calibri,sans-serif\">At Windsor, high-quality performance is expected, and all job duties must be carried out safely, ethically, and in accordance with company standards. This role requires active support of the company&rsquo;s Mission Statement and Core Values through both individual contributions and teamwork in pursuit of company goals. Team members are expected to maintain professionalism while complying with all company policies, procedures, work rules, and guidelines.</span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\">You will play a pivotal role in developing and activating Windsor&rsquo;s customer database to drive meaningful business growth. This role is responsible for analyzing customer behavior, uncovering actionable insights, and translating data into strategies that improve engagement and performance across digital and brick-and-mortar storefronts. You will build and maintain a suite of customer reports and dashboards, identify patterns that influence conversion across all channels, and surface opportunities to increase lifetime value, retention, and purchase frequency, with the goal of creating a singular customer view. Through a test-and-learn mindset, you will support rapid experimentation and optimization, helping shape a seamless, data-driven omni-channel customer experience.</span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><strong><span style=\"background-color:#ffffff\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"color:#000000\">Key Responsibilities:</span></span></span></strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:'Times New Roman',serif\"><span style=\"font-family:Aptos,sans-serif\">Own the quality, governance, and activation of customer and digital data across all channels (stores, e-commerce, app, and emerging social commerce), ensuring accurate tracking, automated reporting, and scalable analytics.</span></span></li>\n\t<li><span style=\"font-family:'Times New Roman',serif\"><span style=\"font-family:Aptos,sans-serif\">Integrate multiple data sources to deliver a unified, cross-channel view of the customer, with clearly defined KPIs spanning digital, retail, and social commerce touchpoints.</span></span></li>\n\t<li><span style=\"font-family:'Times New Roman',serif\"><span style=\"font-family:Aptos,sans-serif\">Lead CRM and customer analytics for weekly business reviews and executive dashboards, translating omnichannel performance trends into actionable recommendations.</span></span></li>\n\t<li><span style=\"font-family:'Times New Roman',serif\"><span style=\"font-family:Aptos,sans-serif\">Partner with CRM, marketing, and retail teams to measure and optimize personalization, lifecycle, and loyalty initiatives across the full customer journey.</span></span></li>\n\t<li><span style=\"font-family:'Times New Roman',serif\"><span style=\"font-family:Aptos,sans-serif\">Develop and maintain customer profiles and behavioral segmentations using lifecycle, transactional, and engagement data across channels (e.g., RFM, lapsed, high-value).</span></span></li>\n\t<li><span style=\"font-family:'Times New Roman',serif\"><span style=\"font-family:Aptos,sans-serif\">Drive customer-centric marketing strategies that increase retention, lifetime value, cross-sell, and re-engagement across owned, paid, and in-store channels.</span></span></li>\n\t<li><span style=\"font-family:'Times New Roman',serif\"><span style=\"font-family:Aptos,sans-serif\">Conduct advanced analyses including web, app, retail, and media performance; cross-channel behavior; customer lifetime value; ROI; and experimentation results.</span></span></li>\n\t<li><span style=\"font-family:'Times New Roman',serif\"><span style=\"font-family:Aptos,sans-serif\">Collaborate cross-functionally to design and execute a test-and-learn experimentation framework that continuously optimizes the omnichannel customer experience by channel and device.</span></span></li>\n\t<li><span style=\"font-family:'Times New Roman',serif\"><span style=\"font-family:Aptos,sans-serif\">Build measurement frameworks that connect online and social engagement to offline behavior, quantifying the impact of digital and social commerce activity on e-commerce and store sales.</span></span></li>\n\t<li><span style=\"font-family:'Times New Roman',serif\"><span style=\"font-family:Aptos,sans-serif\">Translate complex, cross-channel data into clear, compelling insights for non-technical stakeholders to support strategic and commercial decision-making.</span></span></li>\n</ul>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><strong><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">Qualifications:</span></span></strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">Bachelor&rsquo;s Degree or similar expertise and experience required</span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">Demonstrated experience conducting in-depth analysis of various marketing channels, including but not limited to, email, organic social, paid social/digital, SEM/SEO, and retail stores etc.</span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">Strong analytical and data visualization skills</span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">Experience with Aptos and Alteryx; experience with other CRM products a plus</span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">Data management utilizing SQL or Python</span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">Google Analytics expertise</span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">5+ years of marketing analyst experience in a dynamic, data-driven environment, preferably in fashion retail</span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">Strong computer skills particularly MS Office (Strong Excel and PowerPoint skills are necessary). </span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">Ability to work under tight deadlines, deal with diverse levels of personnel in a multi-functional environment.</span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">Ability to work independently, under general direction, and create organized work plans and output requirements in a timely fashion.</span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">Demonstrate creative thinking and good business judgment.</span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">Ability to be flexible, multi-task, have strong organizational, communication and leadership skills to meet strict deadlines and manage multiple projects.</span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"background-color:#ffffff\"><span style=\"color:#000000\">Must have strong interpersonal skills and the ability to deal with all levels of management.</span></span></span></li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p>*Job descriptions are merely a summary of the position. Duties and responsibilities are subject to change and may include any other that management finds necessary to successfully maintain business operations.</p>\n\n<p><span style=\"font-family:Aptos,sans-serif\">WINDSOR EQUAL OPPORTUNITY EMPLOYER</span></p>\n",
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