Social Strategist (Senior / Lead level)

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    "description": "<p><span style=\"font-size: 10pt\">At NewGen, we’re a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London (UK), Manchester (UK), and New York (USA). We partner with leading brands to shape culture, tell stories that matter, and harness the power of social-first creative and creators to drive meaningful impact.</span></p>\n<p><span style=\"font-size: 10pt\">We’re not an advertising agency. We live social, move at the speed of culture, and build strategies that are designed to perform where people actually spend their time — feeds, fandoms, communities, and comment sections.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">The Role</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">We’re looking for a Social Strategist with deep platform fluency, strong influencer/creator strategy experience, and a passion for data-led thinking. This role sits at the intersection of insight, creativity, and execution — shaping how brands show up socially, how creators are activated, and how campaigns are structured to drive real impact.</span></p>\n<p><span style=\"font-size: 10pt\">You’ll lead strategic thinking across social and influencer workstreams, turning research and data into clear, inspiring strategic platforms that creative, social, and influencer teams can build from. You’ll also play a key role in mentoring junior team members and helping raise the strategic bar across the agency.</span></p>\n<p><span style=\"font-size: 10pt\">This is a hands-on role for someone who loves briefing, brainstorming, pressure-testing ideas, and shaping work in real time — not just writing decks.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">What You’ll Do</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Lead Social &amp; Influencer Strategy</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Lead strategic ideation across social, influencer/creator, and go-to-market initiatives for key client accounts</span></li>\n<li><span style=\"font-size: 10pt\">Develop social-first strategic platforms that clearly define audience, role of channels, creative territories, and success metrics</span></li>\n<li><span style=\"font-size: 10pt\">Act as a strategic lead within cross-functional teams, partnering closely with creative, influencer, account, production, and D&amp;I teams to shape integrated social responses</span></li>\n<li><span style=\"font-size: 10pt\">Translate strategic platforms into practical outputs, including:</span><span style=\"font-size: 10pt\"><br><br></span>\n<ul>\n<li><span style=\"font-size: 10pt\">Social &amp; channel strategies</span></li>\n<li><span style=\"font-size: 10pt\">Influencer/creator strategies</span></li>\n<li><span style=\"font-size: 10pt\">Messaging frameworks</span></li>\n<li><span style=\"font-size: 10pt\">Campaign structures &amp; always-on planning</span></li>\n<li><span style=\"font-size: 10pt\">Creative and content strategies</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n</li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Data-Led Audience &amp; Insight Development</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Define audience targets using primary research (surveys, interviews) and syndicated tools (e.g. GWI)</span></li>\n<li><span style=\"font-size: 10pt\">Partner with the Data &amp; Insights team to:</span><span style=\"font-size: 10pt\"><br><br></span>\n<ul>\n<li><span style=\"font-size: 10pt\">Brief research needs clearly and early</span></li>\n<li><span style=\"font-size: 10pt\">Translate research findings into actionable insights and strategic implications</span></li>\n<li><span style=\"font-size: 10pt\">Lead strategic research projects such as:</span><span style=\"font-size: 10pt\"><br><br></span>\n<ul>\n<li><span style=\"font-size: 10pt\">Concept &amp; message testing</span></li>\n<li><span style=\"font-size: 10pt\">Social listening </span></li>\n<li><span style=\"font-size: 10pt\">Trend spotting</span></li>\n<li><span style=\"font-size: 10pt\">Audience segmentation &amp; need-state mapping</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n</li>\n</ul>\n</li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Briefing, Brainstorms &amp; Creative Shaping</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Own the development of clear, inspiring creative briefs for social and influencer work — setting direction, not just background</span></li>\n<li><span style=\"font-size: 10pt\">Lead structured, well-facilitated brainstorms that help teams arrive at stronger, more social-native ideas</span></li>\n<li><span style=\"font-size: 10pt\">Review creative work, content calendars, and influencer outputs consistently to ensure:</span><span style=\"font-size: 10pt\"><br><br></span>\n<ul>\n<li><span style=\"font-size: 10pt\">Strategic alignment</span></li>\n<li><span style=\"font-size: 10pt\">Platform relevance</span></li>\n<li><span style=\"font-size: 10pt\">Cultural and social credibility</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n</li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Measurement &amp; Performance Strategy</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Define KPIs and measurement frameworks aligned to social and influencer objectives (not just vanity metrics)</span></li>\n<li><span style=\"font-size: 10pt\">Partner with analytics and account teams to:</span><span style=\"font-size: 10pt\"><br><br></span>\n<ul>\n<li><span style=\"font-size: 10pt\">Analyze campaign and full-year performance</span></li>\n<li><span style=\"font-size: 10pt\">Identify learnings and optimization opportunities</span></li>\n<li><span style=\"font-size: 10pt\">Make clear, data-backed strategic recommendations</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n</li>\n<li><span style=\"font-size: 10pt\">Review and approve monthly performance reports, ensuring insights are meaningful and actionable</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">New Business </span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Support and help lead new business pitches, spearheading social and influencer strategy</span></li>\n<li><span style=\"font-size: 10pt\">Brief creative, social, and influencer teams during pitches to ensure strategic clarity</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Team Leadership &amp; Collaboration</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Help establish and evolve social-first strategic principles and best practices across the agency, setting a clear standard for how social and influencer strategy is developed and delivered</span></li>\n<li><span style=\"font-size: 10pt\">Play an active role in shaping how the strategy function grows, contributing to ways of working, templates, frameworks, and shared approaches as the team scales</span></li>\n<li><span style=\"font-size: 10pt\">Be a trusted strategic voice internally, able to challenge work constructively, align stakeholders, and keep social strategy focused, practical, and culturally relevant</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 18pt; font-weight: bold\">Social-First Mindset</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">Being socially native is non-negotiable. You should be deeply fluent in platform behaviors, creator dynamics, and internet culture — understanding not just </span><span style=\"font-size: 10pt; font-style: italic\">what’s trending</span><span style=\"font-size: 10pt\">, but why it’s resonating and how brands can participate authentically.</span></p>\n<p><span style=\"font-size: 10pt\">It’s okay to be chronically online.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">We’d Love You To Have</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">6–9+ years experience in social strategy, digital strategy, or integrated strategy roles</span></li>\n<li><span style=\"font-size: 10pt\">Deep expertise across major social platforms (TikTok, Instagram, YouTube, X, Reddit, Discord etc.)</span></li>\n<li><span style=\"font-size: 10pt\">Strong experience developing influencer and creator strategies</span></li>\n<li><span style=\"font-size: 10pt\">Comfort building data-led strategies using research and performance insights</span></li>\n<li><span style=\"font-size: 10pt\">Proven experience briefing creative teams and shaping social-first ideas</span></li>\n<li><span style=\"font-size: 10pt\">Experience leading brainstorms and strategic workstreams independently</span></li>\n<li><span style=\"font-size: 10pt\">Ability to balance big-picture thinking with practical execution</span></li>\n<li><span style=\"font-size: 10pt\">Strong presentation and storytelling skills</span></li>\n<li><span style=\"font-size: 10pt\">Experience mentoring or managing junior strategists</span></li>\n<li><span style=\"font-size: 10pt\">Agency experience, ideally in a fast-paced, social-first environment</span></li>\n<li><span style=\"font-size: 10pt\">Knowledge of gaming and creator culture is a plus</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 18pt; font-weight: bold\">What We Value at NewGen</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Energy</span><span style=\"font-size: 10pt\"> – You bring ideas, opinions, and momentum</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Quality</span><span style=\"font-size: 10pt\"> – You care deeply about the work and push it to be better</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Collaboration</span><span style=\"font-size: 10pt\"> – No egos, just smart people building together</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Creativity</span><span style=\"font-size: 10pt\"> – You think in ideas, not formats</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Partnership</span><span style=\"font-size: 10pt\"> – You show up as a true partner to clients and teammates</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 18pt; font-weight: bold\">Benefits</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Highly competitive 30 Days Holiday (not including Federal Holidays), inclusive of reset below</span></li>\n<li><span style=\"font-size: 10pt\">Reset policy – Up to 10 additional non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)</span></li>\n<li><span style=\"font-size: 10pt\">Birthday leave – An additional paid day off on your birthday</span></li>\n<li><span style=\"font-size: 10pt\">Holiday shutdown – Company-wide closure at year-end; some annual leave may be reserved to cover the period, though the Company may also grant discretionary additional paid leave</span></li>\n<li><span style=\"font-size: 10pt\">Health Care Plan (Medical, Dental &amp; Vision)</span></li>\n<li><span style=\"font-size: 10pt\">Retirement Plan (401k, IRA)</span></li>\n<li><span style=\"font-size: 10pt\">Paid Time Off (Sick &amp; Public Holidays)</span></li>\n<li><span style=\"font-size: 10pt\">Family Leave (Maternity, Paternity)</span></li>\n<li><span style=\"font-size: 10pt\">Training &amp; Development</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Salary range:</span><span style=\"font-size: 10pt\"> $120,000-150,000</span></p>",
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