Senior Analyst, Paid Social

Title of role: Senior Analyst, Paid Social Location: New York or Boston; Hybrid (2 days in the office required) Approved Salary Range: 95k- 100k About the Role : Rue Gilt Groupe is seeking a highly analytical, digitally-led marketing professional to join our entrepreneurial Growth Marketing team as a Senior Analyst, Growth Marketing – Paid Social. In this role, you will be a critical driver of our enterprise mission to connect world-class brands with next-generation shoppers who love style and affordability. You will lead initiatives to drive top-line growth through New Member acquisition, specifically focusing on the strategy and execution of our Paid Search channel. This role is highly cross-functional, requiring you to partner with Technology, Product, Creative, and Merchandising teams to deliver measurable results. You will gain deep exposure to the intersection of Ad Tech and retail while solving complex business problems in a fast-paced environment. At RGG, we empower our analysts to move beyond platform metrics and focus on true business outcomes that spark delight for our members. Key Responsibilities: Strategy & Innovation Design robust A/B and incrementality tests with clear hypotheses, building repeatable frameworks from the results to optimize channel performance. Develop a comprehensive creative testing roadmap, actively briefing new concepts, diagnosing ad fatigue, and identifying strategic pivots to sustain high creative velocity. Connect disparate data points across creative, audience, and market dynamics to generate substantive insights that fuel our long-term growth roadmap. Act as the primary point person for external platform partners, facilitating troubleshooting and staying ahead of emerging channel innovation opportunities. Ownership & Performance Accountability Own Meta paid acquisition performance end-to-end, maintaining strict accountability to core cost, LTV, and ROI business targets. Drive daily campaign management, tactical budget allocation, and platform troubleshooting with an entrepreneurial bias toward action. Proactively anticipate and communicate project risks, strategic opportunities, and shifting channel priorities directly to key stakeholders and leadership. Data Fluency & Technical Troubleshooting Analyze large-scale datasets from Snowflake, Tableau, and Excel to surface hidden patterns across audiences, product performance, and buyer value trends. Serve as the Meta Platform Subject Matter Expert (SME), leading campaign setup, bid optimization, and attribution frameworks. Manage technical integrations cross-functionally, including tracking pixels, Conversions API, and product feed delivery to ensure optimal platform capabilities. Communication & Roadmap Influence Translate complex data analyses into clear, compelling narratives and actionable recommendations for non-technical cross-functional partners. Collaborate cross-functionally with Creative, Analytics, and Merchandising teams to streamline internal production workflows and execute new strategic objectives. Influence optimization roadmap decisions by delivering data-backed recommendations tightly tied to overarching business strategy. Experience and Background Needed : You are a Tenacious, self-directed professional who brings an exceptional level of analytical horsepower to problem-solving in a dynamic organization. You are an Innovative thinker who looks beyond standard numbers to find creative growth paths, comfortably navigating ambiguity with a proactive attitude. You are deeply Passionate about e-commerce and the emerging paid social landscape, with a genuine curiosity for how data-driven insights shape the user journey. As a natural collaborator, you lead with Kindness, respect diverse viewpoints, and leverage excellent communication skills to build seamless relationships across teams. BS/BA in Marketing 2–4+ years of experience in e-commerce, retail (Marketing or Planning), strategy consulting, or a high-growth analytical environment. Feed Management: Experience with product feed tools Analytical Tools: High proficiency in Excel and PowerPoint is required; experience with Tableau or similar BI tools is a major plus. Emerging Tech: A genuine interest in AdTech, GEO (Generative Engine Optimization) and the evolving AI search landscape. Communication: Exceptional interpersonal skills and the ability to drive action in a dynamic organization What our team offers Working at RGG is more than just a job; it’s an opportunity to join a mission-driven team that values Innovation and Impact. We are committed to supporting our employees' success and well-being: Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire. Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance. Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking. Community: Paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration. Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion. We encourage you to apply Even if you don’t meet every single qualification, we’d still love to hear from you. We value passion, curiosity, and a commitment to learning as much as experience. We celebrate diverse perspectives and strive to create an inclusive environment for all our Associates. Work Authorization Rue Gilt Groupe requires all applicants to be currently authorized to work in the United States on a full-time basis. This position is not eligible for visa sponsorship now or in the future . Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated. The above statements are intended to describe the general nature and level of work being performed by the employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the employee(s) assigned to this job. Rue Gilt Groupe reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job positions or assign additional job responsibilities within your general skill set or capabilities. Rue Gilt Groupe is proud to be an Equal Opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. ABOUT US: Ready for the most memorable – and stylish – experience of your professional career? Then join us at Rue Gilt Groupe. Combining three complementary brands, Rue La La, Gilt, and Shop Simon, we are the premier off-price e-commerce portfolio company. Our model defined the online treasure hunt through its daily sale events allowing our customers to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail. We believe in fashion for all, sparking delight through daily discovery and shopping as an occasion to celebrate! World-class merchandising, technology and marketing bring our shopping experience to life, and we hire world-class people to do it. Living our values and being empowered, tenacious, passionate, collaborative, innovative, and kind is something we strive for every single day. We meet over coffee and brainstorm new ways to spark delight for our members. Volunteer on- and off-hours together. Plan some serious surprises for our coworkers, because nothing ignites innovation like a breakfast cereal buffet or an afternoon slice of cake. And we don't hesitate to use our associate discount – after all, we're as enthusiastic about style as our customers. The way we work? It's so much more than what happens between the weekends. It empowers us to think, create, and innovate, so we can deliver the first-rate experience today's customer’s demand. Rue Gilt Groupe GDPR/CCPA Pre-Collection Notice for Job Applications: We collect personal information (PI) from you in connection with your application for employment with Rue Gilt Groupe, including identifiers, contact information, employment and education history, and related information. We use this PI for purposes related to evaluating your application and potential employment. Depending on your location, you may have rights under GDPR or U.S. state privacy laws. For additional details or if you have questions, please see our GDPR Applicant Privacy Notice and CCPA Applicant Privacy Notice or contact us at [email protected].

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