Sr. Product Marketing Manager

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    "ExternalDescriptionStr": "<p class=\"paragraph\" style=\"margin:0in;vertical-align:baseline;\"><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Omnicell is seeking a strategic product marketer to drive commercial growth for Omnicell's international medication adherence portfolio. This role owns go-to-market strategy, positioning, and execution for innovative hardware and med adherence. The ideal candidate brings deep expertise in global healthcare technology marketing, proven ability to translate clinical and operational outcomes into commercial value, and a track record of driving measurable business results in complex B2B capital equipment and technology environments serving health systems, retail pharmacies, long-term care facilities and additional care settings.</span></p><p style=\"line-height:normal;\">&nbsp;</p><p style=\"line-height:normal;\"><span style=\"font-family:&quot;Unitext Semibold&quot;,sans-serif;\"><span class=\"normaltextrun\"><strong>Responsibilities</strong></span></span></p><ul style=\"list-style-type:disc;padding-left:48px;\"><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns across Med Adherence.</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence.</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies.</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share.</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities.</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes.</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback.</span></li></ul><p style=\"line-height:normal;\"><span style=\"font-family:&quot;Unitext Semibold&quot;,sans-serif;\"><span class=\"normaltextrun\"><strong>Knowledge and Skills</strong></span></span></p><ul style=\"list-style-type:disc;\"><li><p style=\"line-height:normal;\"><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\"><span style=\"font-size:12.0pt;\">Deep understanding of medication adherence challenges, pharmacy operations (retail, hospital, long-term care, mail-order), medication packaging workflows, and pharmacy automation technologies</span></span></p></li><li><p style=\"line-height:normal;\"><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\"><span style=\"font-size:12.0pt;\">Expertise in marketing capital equipment and B2B technology solutions including go-to-market planning, competitive positioning, product launches, demand generation, and customer lifecycle marketing</span></span></p></li><li><p style=\"line-height:normal;\"><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\"><span style=\"font-size:12.0pt;\">Strong presence with ability to communicate complex value propositions clearly and compellingly to diverse audiences including C-suite executives, pharmacy directors, operations leaders, and clinical stakeholders</span></span></p></li><li><p style=\"line-height:normal;\"><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\"><span style=\"font-size:12.0pt;\">Proven cross-functional leadership and stakeholder management skills with ability to influence without authority and drive alignment across matrixed organizations</span></span></p></li><li><p style=\"line-height:normal;\"><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\"><span style=\"font-size:12.0pt;\">Data-driven decision maker proficient in marketing analytics, customer segmentation, sales funnel analysis, and using insights to optimize strategies and demonstrate business impact</span></span></p></li></ul><p style=\"line-height:normal;\"><span style=\"font-family:&quot;Unitext Semibold&quot;,sans-serif;\"><span class=\"normaltextrun\"><strong>Required Qualifications</strong></span></span></p><ul style=\"list-style-type:disc;padding-left:48px;\"><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Bachelor's degree in marketing, business, healthcare administration, or related field</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Minimum 5-8 years of experience in product marketing with at least 5 years focused on healthcare technology, pharmacy solutions, medical devices, or capital equipment</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Demonstrated success developing and executing go-to-market strategies that drove measurable revenue growth and market share gains in B2B technology or capital equipment environments</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Proven ability to lead both strategic planning and hands-on execution, managing multiple initiatives simultaneously in fast-paced, dynamic markets</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Strong portfolio of marketing deliverables including positioning documents, sales tools, campaign materials, and customer-facing content</span></li></ul><p style=\"line-height:normal;\"><span style=\"font-family:&quot;Unitext Semibold&quot;,sans-serif;\"><span class=\"normaltextrun\"><strong>Preferred Qualifications</strong></span></span></p><ul style=\"list-style-type:disc;padding-left:48px;\"><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">MBA or advanced degree in business, healthcare administration, or related field&nbsp;</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Direct experience marketing medication adherence solutions, pharmacy automation, packaging systems, or medication management technologies&nbsp;</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Background working with or marketing to health systems, retail pharmacies, long-term care facilities, or mail-order pharmacy operations&nbsp;</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Experience marketing both hardware/capital equipment and software/SaaS solutions in integrated product portfolios&nbsp;</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Understanding of pharmacy regulations, USP standards, medication synchronization programs, and adherence quality measures&nbsp;</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Track record successfully launching complex technology solutions requiring installation, implementation, and ongoing service support</span></li></ul><p style=\"line-height:normal;\"><span style=\"font-family:&quot;Unitext Semibold&quot;,sans-serif;\"><span class=\"normaltextrun\"><strong>Work Conditions</strong></span></span></p><ul style=\"list-style-type:disc;padding-left:48px;\"><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Remote or hybrid working model.</span></li><li><span style=\"font-family:&quot;Unitext Extralight&quot;,sans-serif;\">Ability to travel (domestic and international) up to 25% for team meetings, customer engagements, or industry events.</span></li></ul>",
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