Senior Strategist 6M FTC

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    "description": "<p><span style=\"font-weight: bold\">About Us  </span></p>\n<p><span><span>Iris is a global integrated agency driven by one simple philosophy: </span><span>Participate</span><span> or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.</span></span><span> </span></p>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Overview </span></span></span><span><br><span>We are looking for a Senior Strategist </span><span>who gets excited by synthesising culture, client data, audience understanding and channel </span><span>expertise </span><span>into exciting strategies that win the trust of clients and unlock award-worthy creative ideas.</span></span><span> </span></p>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Responsibilities </span></span></span><span> </span></p>\n<ul>\n<li><span><span>Own</span><span>ing</span><span> the strategic spine </span><span>of </span><span>projects</span><span> - </span><span>from audience definition to measurement framework, ensuring every brief ladders up to brand and business</span><span> outcomes</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Master</span><span>ing</span><span> primary and secondary research</span><span>,</span><br><span>leverag</span><span>ing</span><span> tools and technology from across Iris and beyond to </span><span>identify</span><span> emergent behaviours and what it takes for brands to </span><span>participate</span><span> in people’s lives</span></span></li>\n</ul>\n<ul>\n<li><span><span>Synthesis</span><span>ing</span><span> at speed</span><span>,</span><span> distil</span><span>ling</span><span> messy quant &amp; qual </span><span>data</span><span> into sharp points of view and decks that inspire creatives, </span><span>media</span><span> and client stakeholders</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Lead</span><span>ing</span><span> the creation of simple, inspiring briefs </span><span>that are </span><span>driven by genuinely creative strategies </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Understand</span><span>ing</span><span> and appl</span><span>ying</span><span> Participation </span><span>methodology</span><span>,</span><span> providing clear direction on opportunities to stand apart, ride culture and move behaviour </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Own</span><span>ing</span><span> integrated comms planning</span><span>,</span><span> ensur</span><span>ing</span><br><span>the </span><span>strategy is creatively executable across the journey, with clear participation triggers at each touchpoint</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Be</span><span>ing</span><span> a useful</span><span>, </span><span>involved</span><span> and </span><span>inspiring partner to creatives, helping them shape, stress-test and sell ideas that connect with cultural movements</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Co-pilot</span><span>ing</span><span> ideation sprints</span><span>, running</span><span> stimulus sessions, translat</span><span>ing</span><span> behavioural science nudges into creative triggers and stress-test</span><span>ing</span><span> concepts against channel realities</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Provid</span><span>ing</span><span> clear </span><span>objectives</span><span> with understanding of how these can be measured, including participation metrics beyond traditional KPIs</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Mentor</span><span>ing</span><span> Juniors on research techniques, strategy fundamentals, and AI-assisted </span><span>methodology</span><span> and </span><span>synthesis</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Required Skills</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Lead client workshops</span><span>,</span><span> including inspiration and ambition-setting sessions focused on cultural relevance and participation opportunities</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Develop bespoke insight </span><span>and</span><span> trend reports that position Iris as a thought-leader with our client</span><span>s</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Own the full strategic narrative of an integrated campaign, from audience insight to idea to execution and </span><span>impact</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Execute sophisticated AI prompts and workflows that augment research, cultural </span><span>analysis</span><br><span>and</span><span> creative exploration</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Architect brand strategies for smaller brands with oversight</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Lead working sessions with creative teams to </span><span>inspire and </span><span>unlock channel-native executions that make use of ever-evolving platforms </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Create go</span><span>-</span><span>to</span><span>-</span><span>market playbooks that robustly explain a campaign idea</span><span> from end</span><span> to end</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Shape </span><span>new approaches</span><span> that help teams deliver more insightful and effective integrated </span><span>creative </span><span>work</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Equal Opportunities</span></span></span><span> </span></p>\n<p><span><span>Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, </span><span>disability</span><span> and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal </span><span>requirements. If you have a disability or special need that requires accommodation, please let us know.</span></span><span> </span></p>",
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