Senior Growth Manager & Studio Lead

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    "description": "<p><span style=\"font-size: 24pt\">Senior Growth Manager &amp; Studio Lead</span><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Ambitious? Yes. Challenger mindset? Required.</span></p>\n<p><span style=\"font-size: 12pt\">This role is for Senior Growth Leaders who want </span><span style=\"font-size: 12pt; font-weight: bold\">real ownership</span><span style=\"font-size: 12pt\">, not just a title<br><br></span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Location:</span><span style=\"font-size: 12pt\"> Haarlem, Netherlands</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Employment:</span><span style=\"font-size: 12pt\"> Full-time</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Hybrid: </span><span style=\"font-size: 12pt\">Minimum 2 days per week in our vibrant Haarlem office</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Reports to: </span><span style=\"font-size: 12pt\">Chapter Lead Growth<br><br></span></p>\n<p><span style=\"color: #434343; font-family: Arial,sans-serif; font-size: 18pt\">👋 </span><span style=\"font-size: 18pt\">Impala Studios: Focussed Teams, Global Impact</span></p>\n<p><span style=\"font-size: 12pt\">Impala Studios is a </span><span style=\"font-size: 12pt; font-weight: bold\">global mobile app publisher</span><span style=\"font-size: 12pt\">, building apps </span><span style=\"font-size: 12pt; font-weight: bold\">used by millions of people worldwide</span><span style=\"font-size: 12pt\">. From Weather and Travel to Utilities and Music, we operate in autonomous Studios where Studio Leads fully own strategy, execution, and results.</span></p>\n<p><span style=\"font-size: 12pt\">We believe growth is not a function — it’s a discipline. One that requires sharp thinking, fast experimentation, and real accountability. We operate with high autonomy, an experiment-first mindset, and a relentless focus on outcomes — in small teams with big responsibility</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">.<br></span></p>\n<p><br></p>\n<p><span style=\"color: #434343; font-family: Arial,sans-serif; font-size: 18pt\">👩🏽‍💻 </span><span style=\"font-size: 18pt\">The Role</span></p>\n<p><span style=\"font-size: 12pt\">We are looking for a</span><span style=\"font-size: 12pt; font-weight: bold\"> Senior Growth Manager &amp; Studio Lead </span><span style=\"font-size: 12pt\">to own and accelerate the growth of our Music Studio, home to the Piano App, one of our fastest-growing and most ambitious products, unleashing musical skills for users worldwide.</span><span style=\"font-size: 12pt\"><br></span><span style=\"font-size: 12pt\"><br></span><span style=\"font-size: 12pt\">This role sits at the intersection of strategy, leadership, and execution. You define the Studio Growth Strategy and lead a cross-functional growth squad with specialists across ASO, CRM &amp; loyalty, monetization, and growth design — while remaining deeply hands-on yourself.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">Within the Studio, you will work closely with fellow Studio Leads, the</span><br><span style=\"font-size: 12pt\">Product Manager, and Principal Developer</span><br><span style=\"font-size: 12pt\">to shape direction, move fast, and turn global growth opportunities into measurable, scalable outcomes. </span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">You will operate with high autonomy, clear accountability, and the freedom to build, test, and scale what truly works.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Your Mission (first 6 months)</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Build and execute GTM strategies to drive scalable growth</span></li>\n<li><span style=\"font-size: 12pt\">Balance acquisition and profitability with a clear ROAS / CAC–LTV focus</span></li>\n<li><span style=\"font-size: 12pt\">Increase subscriber base, retention, and LTV</span></li>\n<li><span style=\"font-size: 12pt\">Implement and scale lifecycle marketing (journeys, messaging frameworks, loyalty loops)</span></li>\n<li><span style=\"font-size: 12pt\">Establish and lead a strong experimentation cadence across the full funnel with a dedicated Growth Squad.</span><br></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">How your success is measured</span></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Global acquisition growth</span></li>\n<li><span style=\"font-size: 12pt\">Subscriber base growth</span></li>\n<li><span style=\"font-size: 12pt\">Retention uplift and LTV improvement</span></li>\n<li><span style=\"font-size: 12pt\">Healthy CAC / LTV ratios</span></li>\n<li><span style=\"font-size: 12pt\">Clear, data-backed decision-making and prioritization</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(67, 67, 67); font-family: Arial, sans-serif; font-size: 18pt\">🚀</span><span style=\"font-size: 18pt\">How you lead Growth</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Set the growth strategy</span></p>\n<p><span style=\"font-size: 12pt\">You define the Studio Growth &amp; Product Marketing Strategy, grounded in a deep understanding of the Music Studio’s products, business model, and growth levers. You set clear priorities across acquisition, retention, monetization, and lifetime value — and translate them into an actionable roadmap.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Own growth end-to-end</span></p>\n<p><span style=\"font-size: 12pt\">You take full ownership of growth outcomes, from strategy to execution and results. You ensure initiatives move from idea to impact and remain accountable for performance across the entire funnel.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Lead by doing</span></p>\n<p><span style=\"font-size: 12pt\">You lead a cross-functional growth squad while staying hands-on. You design and run structured experiments with clear hypotheses and success criteria. You shape brand and messaging frameworks and push growth initiatives into production.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Analyze &amp; decide</span></p>\n<p><span style=\"font-size: 12pt\">You use data to make decisions. You dive deep into performance across campaigns, funnels, and lifecycle flows — scaling what works and stopping what doesn’t.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Scale or learn</span></p>\n<p><span style=\"font-size: 12pt\">Winning experiments are rolled out globally. Losing ones still generate sharp insights that fuel the next iteration. You optimize for progress, not perfection.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">You will thrive here if you</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Take ownership naturally</span></li>\n<li><span style=\"font-size: 12pt\">Prefer action over decks</span></li>\n<li><span style=\"font-size: 12pt\">Are comfortable deciding with incomplete information</span></li>\n<li><span style=\"font-size: 12pt\">Lead teams without distancing yourself from execution</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">You will not enjoy this role if you</span></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Need heavy processes or fixed playbooks</span></li>\n<li><span style=\"font-size: 12pt\">Avoid hands-on work &amp; experimentation</span></li>\n<li><span style=\"font-size: 12pt\">Prefer managing outcomes rather than owning them</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #434343; font-family: Arial,sans-serif; font-size: 13.999999999999998pt\">🔎 </span><span style=\"font-size: 18pt\">Experience &amp; Expertise</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Proven experience in</span><br><span style=\"font-size: 12pt\">mobile app growth marketing, with ownership across acquisition, retention, and monetization</span></li>\n<li><span style=\"font-size: 12pt\">Clear ownership of end-to-end growth, from strategy to execution and results</span></li>\n<li><span style=\"font-size: 12pt\">Data-driven mindset,  using metrics, experiments, and tooling to make decisions, not opinions</span></li>\n<li><span style=\"font-size: 12pt\">Able to operate autonomously with senior-level responsibility</span><br><span style=\"font-size: 12pt\">in high-ownership environments</span></li>\n<li><span style=\"font-size: 12pt\">Solid experience with subscription-based revenue models and LTV/CAC optimization</span></li>\n<li><span style=\"font-size: 12pt\">Comfortable working with Growth Tooling</span><br><span style=\"font-size: 12pt\">(e.g. CleverTap, Braze, Adapty, RevenueCat, or similar)</span></li>\n<li><span style=\"font-size: 12pt\">Hands-on experience with analytics &amp; experimentation tools</span><br><span style=\"font-size: 12pt\">(e.g. Firebase, Amplitude, Mixpanel, Tableau, or similar)</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #434343; font-family: Arial,sans-serif; font-size: 13.999999999999998pt; font-weight: bold\">💪 </span><span style=\"font-size: 18pt\">Additional experience we value</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Experience growing products for a younger, creator- or learner-oriented audience</span></li>\n<li><span style=\"font-size: 12pt\">Experience scaling products globally, especially in the US market</span></li>\n<li><span style=\"font-size: 12pt\">Familiarity with cultural and behavioral differences in acquisition, engagement, and retention across regions</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: #434343; font-family: Arial,sans-serif; font-size: 18pt\">🙌  </span><span style=\"font-size: 18pt\">What we offer</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">The opportunity to build and scale a global music product with real impact</span></li>\n<li><span style=\"font-size: 12pt\">Modern Growth Marketing tooling and full ownership</span></li>\n<li><span style=\"font-size: 12pt\">Full-time role based in the Netherlands in a hybrid working model for flexibility</span></li>\n<li><span style=\"font-size: 12pt\">A competitive salary package with a salary range between  €5100 - €6250 gross per month, excluding 8% holiday allowance paid out in May.</span></li>\n<li><span style=\"font-size: 12pt\">A comprehensive pension/retirement plan</span></li>\n<li><span style=\"font-size: 12pt\">28 paid vacation days to unwind and recharge</span></li>\n<li><span style=\"font-size: 12pt\">A</span><br><span style=\"font-size: 12pt\">travel allowance and bicycle plan to ease your commute</span></li>\n<li><span style=\"font-size: 12pt\">Access to training and development programs</span></li>\n<li><span style=\"font-size: 12pt\">High-quality hardware and gear, including an iPhone, MacBook, iPad &amp; Airpods</span></li>\n<li><span style=\"font-size: 12pt\">Diverse and international company culture</span></li>\n<li><span style=\"font-size: 12pt\">Access to a multitude of virtual and real-life events</span></li>\n<li><span style=\"font-size: 12pt\">Provision of fresh fruits, snacks, beverages, and a daily lunch</span><br><span style=\"font-size: 12pt\">at the office</span></li>\n<li><span style=\"font-size: 12pt\">Regular In-office massages</span><br><span style=\"font-size: 12pt\">for some self-care.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 18pt\">🧡 Our Studio &amp; Company Culture</span></p>\n<p><span style=\"font-size: 12pt\">We combine the passion and agility of a dynamic environment with a genuine commitment to work-life balance. We're a fast-paced team that</span><br><span style=\"font-size: 12pt\">takes action, embraces change, and aims high, prioritizing progress over perfection. We build our culture on mutual respect, caring for each</span><br><span style=\"font-size: 12pt\">other, and owning our commitments. We find joy in our work and are driven to make a meaningful impact together. There aren’t just posters on the wall - they are the nine principles we live by: </span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">1. We find joy and fulfillment in what we do</span></p>\n<p><span style=\"font-size: 12pt\">We are driven by passion and energy, finding meaning and happiness in our work and in celebrating milestones together.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">2. We aim high and develop further</span></p>\n<p><span style=\"font-size: 12pt\">Our ambitions push us to learn, improve, and do better every day.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">3. We care for each other and ourselves</span></p>\n<p><span style=\"font-size: 12pt\">We believe in mutual respect, support and self-care to grow stronger as a person, team and as a company</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">4. Optimize for impact – balancing for today and tomorrow</span></p>\n<p><span style=\"font-size: 12pt\">We focus on making meaningful decisions that drive results now while ensuring long-term success</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">5. We embrace change and use it as an opportunity</span></p>\n<p><span style=\"font-size: 12pt\">Change gives us the chance to grow, evolve, and do better</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">6. Innovation means making things better, not just new</span></p>\n<p><span style=\"font-size: 12pt\">Improvement, big or small, is what truly adds value for our users</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">7. Progress, not perfection, drives us forward</span></p>\n<p><span style=\"font-size: 12pt\">Every step forward brings us closer to our goals; learning by doing is key</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">8. We take action and make things happen</span></p>\n<p><span style=\"font-size: 12pt\">We don't wait: we step up, create impact, help others and deliver results</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">9. We are reliable and own our commitments</span></p>\n<p><span style=\"font-size: 12pt\">We follow through on our promises and ensure others can count on us</span></p>",
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