Customer Intelligence Product Manager

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    "description": "<p><span style=\"font-weight: bold\">Customer Intelligence Product Manager </span><span style=\"font-weight: bold\">(CVM &amp; Real-Time Engagement)</span></p>\n<p><br><span style=\"font-weight: bold\">About DataScience Middle East</span></p>\n<p>DataScience Middle East (DSME) is a leading regional provider of Artificial Intelligence, Advanced Analytics, Enterprise Data Management, Governance, Risk, Compliance, and Digital Transformation solutions across the Middle East. We work with government entities, large enterprises, and strategic institutions to deliver high-impact business and technology transformation programs that improve performance, operational efficiency, decision-making, and service excellence.</p>\n<p>As part of our continued growth and operational maturity journey, we are seeking a highly capable and detail-oriented <span style=\"font-weight: bold\">Business Process Excellence Lead </span>to drive process governance, process optimization, service improvement, and operational excellence across the organization.</p>\n<p><br><span style=\"font-weight: bold\">Role Overview</span></p>\n<p>DataScience Middle East is looking for a Customer Intelligence Product Manager that will be responsible for defining, building, and scaling next-generation <span style=\"font-weight: bold\">Customer Value Management (CVM)</span> and <span style=\"font-weight: bold\">Customer Intelligence platforms</span>. This role owns the end-to-end product vision and execution of <span style=\"font-weight: bold\">AI-driven, real-time customer engagement ecosystems</span>, enabling hyper-personalized interactions across all customer touchpoints.</p>\n<p> </p>\n<p><span style=\"font-weight: bold\">Key Responsibilities</span><br><span><br></span><span style=\"font-weight: bold\">Product Strategy &amp; Vision</span></p>\n<ul>\n<li>Define and own the <span style=\"font-weight: bold\">Customer Intelligence &amp; CVM product roadmap</span>, aligned with enterprise growth, CX, and revenue objectives.</li>\n<li>Lead the evolution from <span style=\"font-weight: bold\">batch campaign management to real-time, event-driven decisioning</span>.</li>\n<li>Build a vision for <span style=\"font-weight: bold\">hyper-personalized, AI-powered customer engagement at scale</span>, leveraging predictive analytics and behavioral insights.</li>\n<li>Position the platform as a <span style=\"font-weight: bold\">central decisioning layer</span> across all marketing, digital, and customer interaction channels.<br><br><span style=\"font-weight: bold\">Customer Intelligence &amp; Data Activation</span></li>\n<li>Design and operationalize <span style=\"font-weight: bold\">unified customer profiles</span>, combining behavioral, transactional, and contextual data.</li>\n<li>Enable advanced <span style=\"font-weight: bold\">segmentation, audience management, and dynamic audience activation</span> across channels.</li>\n<li>Ensure seamless <span style=\"font-weight: bold\">data-to-decision pipelines</span>, allowing real-time activation without latency or dependency on heavy data movement .</li>\n<li>Drive capabilities around:</li>\n<li>Customer 360 &amp; identity resolution</li>\n<li>Event-based triggers and streaming data utilization</li>\n<li>Continuous audience enrichment and refresh<br><br><br><span style=\"font-weight: bold\">Campaign Management &amp; Journey Orchestration</span></li>\n<li>Lead the design of <span style=\"font-weight: bold\">end-to-end campaign management frameworks</span> supporting:\n<ul>\n<li>Multi-channel campaigns (digital, branch, contact center, retail, etc.)</li>\n<li>ATL &amp; BTL orchestration</li>\n</ul>\n</li>\n<li>Build and manage <span style=\"font-weight: bold\">intelligent customer journeys</span>:\n<ul>\n<li>Multi-step, multi-touchpoint journeys</li>\n<li>Real-time and scheduled interactions</li>\n<li>A/B/n testing and journey optimization</li>\n</ul>\n</li>\n<li>Enable <span style=\"font-weight: bold\">AI-assisted journey creation and automation</span>, reducing manual effort and accelerating time-to-market .<br><br><span style=\"font-weight: bold\">Real-Time Decisioning &amp; Next Best Action</span></li>\n<li>Own the development of a <span style=\"font-weight: bold\">real-time decisioning engine</span> that determines:\n<ul>\n<li>Next Best Action (NBA)</li>\n<li>Next Best Offer (NBO)</li>\n<li>Channel &amp; timing optimization</li>\n</ul>\n</li>\n<li>Translate business strategies into <span style=\"font-weight: bold\">decision logic, rules, and AI models</span>.</li>\n<li>Enable <span style=\"font-weight: bold\">marketer-led decisioning frameworks</span>, allowing business users to deploy strategies without heavy IT dependency .</li>\n<li>Ensure decisions are:\n<ul>\n<li>Context-aware</li>\n<li>Event-driven</li>\n<li>Continuously optimized through feedback loops<br><br><span style=\"font-weight: bold\">AI, Personalization &amp; Automation</span></li>\n</ul>\n</li>\n<li>Embed <span style=\"font-weight: bold\">AI and machine learning</span> into all layers of the product:\n<ul>\n<li>Predictive modeling (churn, propensity, CLV)</li>\n<li>Personalization engines</li>\n<li>Reinforcement learning for optimization</li>\n</ul>\n</li>\n<li>Drive <span style=\"font-weight: bold\">hyper-personalization at scale</span>, delivering tailored experiences across channels.</li>\n<li>Leverage <span style=\"font-weight: bold\">AI assistants, copilots, and autonomous agents</span> to:\n<ul>\n<li>Automate campaign creation</li>\n<li>Recommend strategies</li>\n<li>Optimize engagement performance .</li>\n</ul>\n</li>\n<li>Champion <span style=\"font-weight: bold\">self-learning systems</span> that continuously improve outcomes.<br><br><span style=\"font-weight: bold\">Omnichannel Engagement &amp; Communication</span></li>\n<li>Ensure seamless orchestration across all customer touchpoints:\n<ul>\n<li>Digital (mobile, web, app)</li>\n<li>Outbound (SMS, email, push notifications)</li>\n<li>Inbound (call center, chatbot)</li>\n<li>Offline (branch, retail, field)</li>\n</ul>\n</li>\n<li>Define and enforce <span style=\"font-weight: bold\">contact policies and communication governance</span> to optimize customer experience and avoid fatigue .</li>\n<li>Enable <span style=\"font-weight: bold\">right-time, right-channel delivery</span> for every interaction.<br><br><span style=\"font-weight: bold\">Product Delivery &amp; Execution</span></li>\n<li>Work closely with:\n<ul>\n<li>Data Scientists</li>\n<li>Data Engineers</li>\n<li>Martech teams</li>\n<li>Business stakeholders</li>\n</ul>\n</li>\n<li>Translate business requirements into:\n<ul>\n<li>Product features</li>\n<li>User stories</li>\n<li>Technical requirements</li>\n</ul>\n</li>\n<li>Lead <span style=\"font-weight: bold\">agile product development cycles</span>, ensuring fast delivery of incremental value.</li>\n<li>Oversee integration with:\n<ul>\n<li>Core systems</li>\n<li>Digital channels</li>\n<li>External ecosystems<br><br><span style=\"font-weight: bold\">Performance, Optimization &amp; Value Realization</span></li>\n</ul>\n</li>\n<li>Define and track <span style=\"font-weight: bold\">KPIs and success metrics</span>:\n<ul>\n<li>Conversion rates</li>\n<li>Campaign ROI</li>\n<li>Customer engagement metrics</li>\n<li>Revenue uplift</li>\n</ul>\n</li>\n<li>Enable <span style=\"font-weight: bold\">closed-loop measurement frameworks</span>:\n<ul>\n<li>Feedback-driven optimization</li>\n<li>Experimentation (A/B/n testing)</li>\n</ul>\n</li>\n<li>Continuously improve <span style=\"font-weight: bold\">customer journeys and decision models</span> based on insights.<br><br><span style=\"font-weight: bold\">Stakeholder &amp; Business Alignment</span></li>\n<li>Engage with senior stakeholders (Marketing, CX, Digital, Sales).</li>\n<li>Act as a <span style=\"font-weight: bold\">trusted advisor on customer intelligence transformation</span>.</li>\n<li>Lead workshops to define:\n<ul>\n<li>Use cases</li>\n<li>Customer strategies</li>\n<li>Personalization frameworks</li>\n</ul>\n</li>\n<li>Drive adoption of <span style=\"font-weight: bold\">data-driven decision-making culture</span>.<br><br></li>\n</ul>\n<p><br><span style=\"font-weight: bold\">Required Qualifications</span></p>\n<p><span style=\"font-weight: bold\">Experience</span></p>\n<ul>\n<li>5+ years in:\n<ul>\n<li>Customer Intelligence / CVM</li>\n<li>Campaign Management</li>\n<li>Martech / AdTech</li>\n<li>Customer Experience Platforms</li>\n</ul>\n</li>\n<li>Proven experience in:\n<ul>\n<li>Real-time decisioning systems</li>\n<li>Omnichannel campaign orchestration</li>\n<li>AI-driven personalization platforms</li>\n</ul>\n</li>\n<li>Experience in industries such as:\n<ul>\n<li>Banking / Financial Services</li>\n<li>Telecom</li>\n<li>Retail / E-commerce</li>\n</ul>\n</li>\n</ul>\n<p><br><span style=\"font-weight: bold\">Technical &amp; Functional Expertise</span></p>\n<ul>\n<li>Deep understanding of:\n<ul>\n<li>Customer Data Platforms (CDP)</li>\n<li>Campaign management systems</li>\n<li>Decision engines &amp; rule frameworks</li>\n</ul>\n</li>\n<li>Strong knowledge of:\n<ul>\n<li>AI/ML in marketing</li>\n<li>Event-driven architectures</li>\n<li>Customer journey orchestration</li>\n</ul>\n</li>\n<li>Experience working with:\n<ul>\n<li>Data models &amp; segmentation</li>\n<li>APIs and integrations</li>\n<li>Real-time streaming environments</li>\n</ul>\n</li>\n</ul>\n<p><br><span style=\"font-weight: bold\">Core Competencies</span></p>\n<ul>\n<li>Strategic thinking &amp; product vision</li>\n<li>Strong analytical and data-driven mindset</li>\n<li>Ability to translate business needs into scalable products</li>\n<li>Leadership and cross-functional collaboration</li>\n<li>Strong communication with executive stakeholders</li>\n</ul>\n<p><br><span style=\"font-weight: bold\">Key Success Indicators</span></p>\n<ul>\n<li>Deployment of a <span style=\"font-weight: bold\">centralized customer intelligence platform</span></li>\n<li>Increase in <span style=\"font-weight: bold\">campaign ROI and conversion rates</span></li>\n<li>Reduction in <span style=\"font-weight: bold\">time-to-market for campaigns</span></li>\n<li>Adoption of <span style=\"font-weight: bold\">real-time, AI-driven decisioning</span></li>\n<li>Measurable improvement in <span style=\"font-weight: bold\">customer experience and engagement</span></li>\n</ul>\n<p> </p>",
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