Marketing Manager

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    "departmentLabel": "Growth",
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    "location": {
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    "datePosted": "2021-07-16",
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    "description": "<p><span style=\"font-size: 12pt;\">We’re seeking a Marketing Manager to join us, to help raise our profile and support growth. In this role, you’ll be responsible for executing the full lifecycle of our marketing strategy from owning the calendar to coordinating marketing efforts across digital channels.</span></p>\n<p> </p>\n<p><span style=\"font-size: 12pt;\">Working directly with our CEO and VP Growth, you’ll help maximize our opportunity to tell our story, ensuring a consistent narrative that puts our work and perspectives out into the world. You’ll activate our team in producing thought leadership, case studies, and other marketing assets. You’ll manage the promotion of agency news, client wins, project launches, partnerships, and awards, elevating our reputation through persistent activity. Working with our partners, you’ll oversee SEO, PR, and paid media, and report on performance.</span></p>\n<p> </p>\n<p><span style=\"font-size: 12pt;\">The ideal candidate will have experience in B2B marketing within an agency, consultancy, or professional services environment, deep expertise in content creation and content marketing, and the ability to self-manage with initiative, moving projects forward independently.</span></p>\n<p> </p>\n<p><span style=\"font-size: 12pt; font-weight: bold;\">What You’ll Do</span></p>\n<p> </p>\n<ul>\n<li><span style=\"font-size: 12pt;\">Manage bi-weekly review of the marketing calendar and ensure updates reflect business activity, including new clients, launches, hires, awards, and partnerships</span></li>\n<li><span style=\"font-size: 12pt;\">Lead the production of thought leadership content, guiding internal team members and managing deployment across social media channels</span></li>\n<li><span style=\"font-size: 12pt;\">Manage production and distribution of a monthly email newsletter, developing content, and working with our design team to produce visual assets</span></li>\n<li><span style=\"font-size: 12pt;\">Manage the development of project case studies including coordinating asset production and managing content writing</span></li>\n<li><span style=\"font-size: 12pt;\">Collaborate with the Executive Design Director to manage submission of our work to design galleries and award shows</span></li>\n<li><span style=\"font-size: 12pt;\">Conduct quarterly SEO audit to maintain top rankings for key terms and advise on content improvements to improve results</span></li>\n<li><span style=\"font-size: 12pt;\">Partner with our paid media consultant to track campaign performance and provide leadership with ongoing reports and insights</span></li>\n<li><span style=\"font-size: 12pt;\">Work with our PR consultant to coordinate media opportunities, press releases, and outreach efforts</span><br></li>\n</ul>\n<p> </p>\n<p><span style=\"font-size: 12pt; font-weight: bold;\">What You’ll Bring</span></p>\n<p> </p>\n<ul>\n<li><span style=\"font-size: 12pt;\">5+ years of experience in B2B marketing working within a professional services firm</span></li>\n<li><span style=\"font-size: 12pt;\">Comprehensive understanding of digital marketing tools, tactics, methodologies, and strategies that drive qualified leads</span></li>\n<li><span style=\"font-size: 12pt;\">Strong content strategy, copywriting, and editing skills, with an appreciation for brand voice and working knowledge of SEO</span></li>\n<li><span style=\"font-size: 12pt;\">Proficiency in email marketing including tools (Campaign Monitor) and tactics like subscriber list growth</span></li>\n<li><span style=\"font-size: 12pt;\">Experience with Google Analytics including reporting and finding insights in the data</span></li>\n<li><span style=\"font-size: 12pt;\">Familiarity with paid media with specific focus on LinkedIn and Google Adwords</span></li>\n<li><span style=\"font-size: 12pt;\">Strong research, planning, organization, and communication skills</span></li>\n<li><span style=\"font-size: 12pt;\">Ability to work independently, coordinating concurrent projects, and managing deadlines</span></li>\n<li><span style=\"font-size: 12pt;\">Experience using AI tools for research, planning, and content creation</span></li>\n<li><span style=\"font-size: 12pt;\">Self starter with an entrepreneurial spirit and a competitive disposition</span><br></li>\n</ul>\n<p> </p>\n<p><span style=\"font-size: 12pt;\">This role is open to candidates in Vancouver (Hybrid) or remote within Canada with a preference for Toronto.</span></p>\n<p> </p>\n<p><span style=\"font-size: 12pt; font-weight: bold;\">How to Apply</span></p>\n<p> </p>\n<p><span style=\"font-size: 12pt;\">If this sounds like a fit, please apply through our online application form. Share 3-5 examples of marketing campaigns or content you’ve written and helped produce, along with a description of your role and the impact of your work. If you have a blog, portfolio, or other marketing-related projects, please include those as well.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt;\">No recruiters, agencies, or phone calls please.</span></p>",
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