Lifecycle Marketing Consultant

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  "source_hash": "e3de6d30806a9bab6794469bb1656b795d5f89eda899842c63a86bf19bd6c70c",
  "last_changed_at": "2026-05-29T07:02:11.887Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "Austin, TX",
    "city": "Austin",
    "region": "TX",
    "country": "United States",
    "is_remote": true,
    "confidence": 0.9
  },
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  "inferred_at": "2026-06-06T07:57:21.780Z",
  "launch_scope": {
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    "included": true,
    "language": "en",
    "location": {
      "raw": "Austin, TX",
      "city": "Austin",
      "region": "TX",
      "country": "United States",
      "is_remote": true,
      "confidence": 0.9
    },
    "countries": [
      "United States"
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  "remote_policy": "remote",
  "salary_period": null,
  "workplace_type": "remote",
  "salary_currency": null
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{}

{
  "lists": [
    {
      "text": "About The Role",
      "content": "<div>\n<p style=\"margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">We’re seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey.</span></p>\n<p style=\"margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">Projects may include building lifecycle programs from the ground up, optimizing existing email and CRM strategies, or scaling cross-channel customer engagement efforts. Contract engagements typically range from 10–40 hours per week.</span></p>\n</div>"
    },
    {
      "text": "Responsibilities",
      "content": "<div>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 12pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Build and optimize email, SMS, and in-app messaging programs</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Design and implement automated journeys, triggers, and segmentation strategies</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Analyze campaign performance and continuously optimize based on engagement and revenue metrics</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Create and manage campaign calendars and testing roadmaps</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Ensure data integrity and proper tracking across lifecycle channels</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt;\">Translate insights into actionable recommendations to improve customer lifetime value</span></p>\n</li>\n\n</ul></div>"
    },
    {
      "text": "Requirements",
      "content": "<div>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 12pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2C</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Experience building and scaling lifecycle programs across multiple channels</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Familiarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Experience with segmentation, personalization, and automation best practices</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Ability to analyze performance data and translate insights into action</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Strong collaboration and communication skills</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt;\">Comfort working across different industries, products, and customer journeys</span></p>\n</li>\n\n</ul></div>"
    },
    {
      "text": "Nice to Have",
      "content": "<div>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 12pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Experience with SMS or push notification channels</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Familiarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Experience in high-growth startup environments</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt;\">Experience supporting both strategic planning and hands-on execution</span></p>\n</li>\n\n</ul></div>"
    }
  ],
  "country": "US",
  "createdAt": 1761243810416,
  "updatedAt": null,
  "categories": {
    "team": "General",
    "location": "Austin, TX",
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      "Austin, TX"
    ]
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  "salaryRange": null,
  "workplaceType": "remote"
}