Digital Marketing Manager

{
  "content_hash": "10cc41461b3a3980f4f13e109435b836a44c168a20ca0f1c8ea30d224c0f3552",
  "source_hash": "f325892427bcc5afaf042dd78a3fe05c7fbddb4032e54027e78d416f095d2f6e",
  "last_changed_at": "2026-05-31T17:42:33.588Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "Saint-Hubert, QC, Canada",
    "city": "Saint-Hubert",
    "region": "QC",
    "country": "Canada",
    "is_remote": false,
    "confidence": 0.8
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-06T10:46:45.170Z",
  "launch_scope": {
    "reason": "english_us_canada",
    "included": true,
    "language": "en",
    "location": {
      "raw": "Saint-Hubert, QC, Canada",
      "city": "Saint-Hubert",
      "region": "QC",
      "country": "Canada",
      "is_remote": false,
      "confidence": 0.8
    },
    "countries": [
      "Canada"
    ]
  },
  "remote_policy": "hybrid",
  "salary_period": "day",
  "workplace_type": "hybrid",
  "salary_currency": null
}

{}

{
  "id": "744000129030334",
  "ref": "https://api.smartrecruiters.com/v1/companies/techo-bloc/postings/744000129030334",
  "name": "Digital Marketing Manager",
  "uuid": "0345ef1e-b66c-488c-bb43-8a0214522014",
  "detail": {
    "id": "744000129030334",
    "name": "Digital Marketing Manager",
    "uuid": "0345ef1e-b66c-488c-bb43-8a0214522014",
    "jobAd": {
      "sections": {
        "videos": {
          "urls": [
            "https://www.youtube.com/watch?v=UISbSk5A-d8",
            "https://www.youtube.com/watch?v=lqJu9D2peio"
          ],
          "title": "Videos To Watch"
        },
        "jobDescription": {
          "text": "<p><strong>Define the direction. Drive the growth. Elevate the work.</strong></p><p>We’re looking for a Digital Marketing Manager to define and drive how Techo-Bloc acquires, engages, and converts customers across digital—and ensure that strategy translates into measurable impact.</p><p>This role sits at the intersection of acquisition strategy, web performance, and analytics, while bringing the creative judgment needed to elevate how we show up in the market.</p><p>You will not manage campaigns day-to-day.&#xa0;</p><p>But you will:</p><ul><li>define how we acquire customers</li><li>shape how campaigns come to life</li><li>and ensure our digital ecosystem performs</li></ul><p>This is a role for someone who combines analytical rigor with creative thinking—and can turn ideas into clear direction and real outcomes.</p><p><strong>What You’ll Own</strong></p><p><strong>1. Acquisition Strategy &amp; Growth Direction</strong></p><ul><li>Define and drive our digital acquisition strategy across paid and owned channels</li><li>Identify where growth will come from and align acquisition efforts with brand positioning, product priorities, and sales objectives</li><li>Ensure we are attracting high-quality, high-intent demand that converts</li><li>Shape the role of SEO, paid media, and emerging channels within a cohesive acquisition strategy</li></ul><p><strong>2. Web Performance, Conversion &amp; Experience</strong></p><ul><li>Own the effectiveness of our website as a conversion engine</li><li>Define how our web experience supports acquisition and lead generation</li><li>Identify friction points and opportunities to improve conversion, clarity, and usability</li><li>Guide the development and prioritization of conversion optimization and experimentation initiatives (A/B testing, CRO roadmap)</li><li>Work closely with the web team (UX/UI, front-end, PM) to prioritize and guide improvements</li><li>Ensure the site reflects both performance needs and brand standards</li></ul><p><strong>3. Campaign Direction &amp; Creative Leadership</strong></p><ul><li>Define the strategic direction behind campaigns and initiatives</li><li>Lead briefing and ideation to ensure campaigns are clear, compelling &amp; differentiated</li><li>Partner with Creative &amp; Performance teams to elevate the quality of messaging and execution</li><li>Ensure what goes to market is not just optimized—but worth paying attention to</li></ul><p><strong>4. Data, Measurement &amp; Visibility</strong></p><ul><li>Define and own the measurement framework across acquisition and conversion</li><li>Establish clear definitions for success (qualified leads, conversion, revenue impact)</li><li>Ensure full visibility into performance—from traffic to lead to sales outcome</li><li>Identify and resolve gaps in tracking, attribution, and reporting (GA4, GTM, CRM, pixel infrastructure)</li><li>Strengthen attribution models to better connect marketing activity to business outcomes</li><li>Translate complex data into clear direction, priorities, and strategic decisions—not just dashboards</li><li>Develop and guide performance reporting frameworks that provide leadership-level visibility</li></ul><p><strong>5. SEO &amp; Organic Visibility</strong></p><ul><li>Define the strategic role of organic search within the broader acquisition ecosystem</li><li>Partner with SEO specialists and content teams to shape and execute organic growth initiatives</li><li>Identify technical, structural, and content opportunities to increase visibility and qualified traffic</li><li>Guide strategy for emerging search environments, including AI-driven discovery</li><li>Translate keyword, ranking, and traffic performance into business impact and growth opportunities</li></ul><p><strong>6. Product Thinking &amp; Experience Development</strong></p><ul><li>Identify opportunities to create new tools, features, and digital experiences that drive engagement and conversion</li><li>Translate ideas into clear concepts, user flows, and functional direction</li><li>Work with UX, development, and content teams to bring ideas to life</li><li>Ensure new features are aligned with user needs, brand standards, and business goals</li><li>Drive momentum from idea to execution—ensuring the right things get built</li></ul><p><strong>7. Insight &amp; Continuous Improvement</strong></p><ul><li>Analyze performance across campaigns, channels, and web experience</li><li>Identify what’s working, what’s not, and why</li><li>Define and prioritize a structured experimentation and optimization roadmap</li><li>Drive a culture of testing, learning, and continuous improvement</li><li>Continuously refine strategy based on insights, data, and market behavior</li></ul><p><strong>8. Cross-Functional Leadership</strong></p><p>Work closely with:</p><ul><li>Work closely with:&#xa0;&#xa0;Creative &amp; Brand,&#xa0;Performance / Digital teams,&#xa0;Ecommerce,&#xa0;Sales&#xa0; and&#xa0;Web team&#xa0;</li><li>Provide direction and clarity—not execution&#xa0;</li><li>Align teams around a&#xa0;strong, focused growth strategy&#xa0;&#xa0;</li><li>Challenge teams to raise the bar and deliver better work&#xa0;&#xa0;</li></ul><p><strong>What Success Looks Like&#xa0;</strong></p><ul><li>Clear, effective acquisition strategy across channels&#xa0;&#xa0;</li><li>Higher-quality leads and improved conversion rates&#xa0;&#xa0;</li><li>Stronger, more compelling campaigns&#xa0;&#xa0;</li><li>A website that performs as a true&#xa0;growth engine&#xa0;&#xa0;</li><li>Full visibility into what drives results—and the ability to act on it&#xa0;&#xa0;</li></ul><p><strong>&#xa0;Who You Are&#xa0;</strong></p><ul><li>A strategic thinker with a strong point of view&#xa0;&#xa0;</li><li>You understand how&#xa0;acquisition, experience, and perception work together&#xa0;&#xa0;</li><li>You are both&#xa0;analytical and creatively sharp&#xa0;&#xa0;</li><li>You can critique campaigns, messaging, and user experience—not just metrics&#xa0;&#xa0;</li><li>You are comfortable leading direction and challenging teams&#xa0;&#xa0;</li><li>You focus on&#xa0;impact, not just activity&#xa0;&#xa0;</li></ul><p>You don’t just optimize—you define what good looks like and ensure we get there.&#xa0;</p>",
          "title": "Job Description"
        },
        "qualifications": {
          "text": "<ul><li>7+ years in digital strategy, growth, or performance roles&#xa0;&#xa0;</li><li>Strong experience in&#xa0;acquisition strategy and funnel optimization&#xa0;&#xa0;</li><li>Experience working closely with&#xa0;creative and performance teams&#xa0;&#xa0;</li><li>Experience influencing or improving&#xa0;web experience and conversion&#xa0;&#xa0;</li><li>Comfortable working across&#xa0;data, campaigns, and customer experience&#xa0;&#xa0;</li></ul>",
          "title": "Qualifications"
        },
        "companyDescription": {
          "text": "<p>At Techo-Bloc, we’re entrepreneurial innovators who take pride in rolling up our sleeves and making things happen. With 9 cutting-edge manufacturing facilities, 13+ distribution centers, and over 900 employees across 20+ North American locations, we’re driven by bold growth, creativity, and a commitment to excellence—all within a collaborative and inclusive work environment.</p>",
          "title": "Company Description"
        },
        "additionalInformation": {
          "text": "<p>#IndeedCanadaOther2026</p>",
          "title": "Additional Information"
        }
      }
    },
    "jobId": "2a152fdb-eb72-4aa6-9bcd-c7c9230e887d",
    "active": true,
    "company": {
      "name": "Techo-Bloc",
      "identifier": "techo-bloc"
    },
    "creator": {
      "name": "",
      "avatarUrl": ""
    },
    "jobAdId": "d42dbb54-1017-4b50-9b5f-c57cdbe6bf8d",
    "applyUrl": "https://jobs.smartrecruiters.com/techo-bloc/744000129030334-digital-marketing-manager?oga=true",
    "function": {
      "id": "marketing",
      "label": "Marketing"
    },
    "industry": {
      "id": "building_materials",
      "label": "Building Materials"
    },
    "language": {
      "code": "en",
      "label": "English",
      "labelNative": "English (US)"
    },
    "location": {
      "city": "Saint-Hubert",
      "hybrid": true,
      "region": "QC",
      "remote": false,
      "country": "ca",
      "fullLocation": "Saint-Hubert, QC, Canada"
    },
    "refNumber": "REF3322V",
    "department": {
      "id": 979734,
      "label": "Marketing"
    },
    "postingUrl": "https://jobs.smartrecruiters.com/techo-bloc/744000129030334-digital-marketing-manager",
    "visibility": "PUBLIC",
    "customField": [
      {
        "fieldId": "595fa474e4b04c9fb8dd832f",
        "valueId": "979734",
        "fieldLabel": "Department",
        "valueLabel": "Marketing"
      },
      {
        "fieldId": "595fa474e4b04c9fb8dd832e",
        "valueId": "default",
        "fieldLabel": "Brands",
        "valueLabel": "Techo-Bloc"
      },
      {
        "fieldId": "COUNTRY",
        "valueId": "ca",
        "fieldLabel": "Country/Region",
        "valueLabel": "Canada"
      }
    ],
    "referralUrl": "https://jobs.smartrecruiters.com/external-referrals/company/techo-bloc/publication/0345ef1e-b66c-488c-bb43-8a0214522014?dcr_ci=techo-bloc",
    "defaultJobAd": true,
    "releasedDate": "2026-05-28T20:26:08.615Z",
    "experienceLevel": {
      "id": "mid_senior_level",
      "label": "Mid-Senior Level"
    },
    "typeOfEmployment": {
      "id": "permanent",
      "label": "Full-time"
    }
  },
  "company": {
    "name": "Techo-Bloc",
    "identifier": "techo-bloc"
  },
  "jobAdId": "d42dbb54-1017-4b50-9b5f-c57cdbe6bf8d",
  "function": {
    "id": "marketing",
    "label": "Marketing"
  },
  "industry": {
    "id": "building_materials",
    "label": "Building Materials"
  },
  "language": {
    "code": "en",
    "label": "English",
    "labelNative": "English (US)"
  },
  "location": {
    "city": "Saint-Hubert",
    "hybrid": true,
    "region": "QC",
    "remote": false,
    "country": "ca",
    "fullLocation": "Saint-Hubert, QC, Canada"
  },
  "refNumber": "REF3322V",
  "department": {
    "id": "979734",
    "label": "Marketing"
  },
  "visibility": "PUBLIC",
  "customField": [
    {
      "fieldId": "595fa474e4b04c9fb8dd832f",
      "valueId": "979734",
      "fieldLabel": "Department",
      "valueLabel": "Marketing"
    },
    {
      "fieldId": "595fa474e4b04c9fb8dd832e",
      "valueId": "default",
      "fieldLabel": "Brands",
      "valueLabel": "Techo-Bloc"
    },
    {
      "fieldId": "COUNTRY",
      "valueId": "ca",
      "fieldLabel": "Country/Region",
      "valueLabel": "Canada"
    }
  ],
  "defaultJobAd": true,
  "releasedDate": "2026-05-28T20:26:08.615Z",
  "detail_errors": [],
  "experienceLevel": {
    "id": "mid_senior_level",
    "label": "Mid-Senior Level"
  },
  "typeOfEmployment": {
    "id": "permanent",
    "label": "Full-time"
  }
}