Website Marketing Specialist

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    "requisitionDescription": "<div><div><p style='margin:0in;font-size:13px;font-family:\"Times New Roman\",serif;text-align:justify;' data-pasted=\"true\"><strong><span style=\"font-size: 14px; font-family: Arial, sans-serif; color: rgb(0, 0, 0);\">SUMMARY:</span></strong><span style=\"font-size: 14px; font-family: Arial, sans-serif; color: rgb(0, 0, 0);\">&nbsp;Serves as the primary contact for all aspects of the ALEC&rsquo;s website, handling a range of responsibilities that include routine site and content maintenance, conducting and evaluating statistical data traffic patterns, and assisting with web design and development. Maintains web content and design to ensure that the assigned website is functional, accurate, and up to date. Generates and maintains reports and performs basic clerical and support activities. Ensures that ALEC&rsquo;s image and brand is maintained and projected.</span></p><p style='margin:0in;font-size:13px;font-family:\"Times New Roman\",serif;text-align:justify;'><span style=\"color: rgb(0, 0, 0);\"><strong>&nbsp;</strong></span></p><p style='margin:0in;font-size:13px;font-family:\"Times New Roman\",serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style='font-size:14px;font-family:\"Arial\",sans-serif;'>ESSENTIAL FUNCTIONS:&nbsp;</span></strong></span></p><div style='margin:0in;font-size:13px;font-family:\"Times New Roman\",serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;\"><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Serves as the primary contact for all aspects of the ALEC&rsquo;s website.&nbsp;</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Reviews web content, links, and design, providing necessary updates and enhancements in a timely manner.&nbsp;</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Conducts user testing and use analysis to assess usability and effectiveness of site, recommending improvement based on analysis.&nbsp;</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Discusses, analyzes, reviews, and resolves usability issues in conjunction with website development team.</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Identifies useful site performance metrics; collects, tracks, records, compiles, analyzes, reports site usage data and make recommendations for business development.</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Develops and expands Credit Union&rsquo;s web presence through web advertising, and other online sources; promotes brand through these channels and reports on results</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Create and implement Search Engine Optimization (SEO) and Pay Per Click (PPC) strategies to support organizational growth.</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Utilize Google Analytics, Google Ads, Google Tag Manager, and related tools to drive membership and loan acquisition.</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Coordinates with other Marketing team members to ensure active promotions and campaigns are represented on the website(s).</span></li></ul></div><p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:.5in;font-size:13px;font-family:\"Times New Roman\",serif;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;font-size:13px;font-family:\"Times New Roman\",serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style='font-size:14px;font-family:\"Arial\",sans-serif;'>SECONDARY FUNCTIONS:&nbsp;</span></strong></span></p><div style='margin:0in;font-size:13px;font-family:\"Times New Roman\",serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;\"><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Maintain current knowledge of web design, development, and digital marketing best practices; participate in relevant workshops, conferences, and professional groups.</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Maintains and projects the Credit Union&rsquo;s professional reputation.&nbsp;</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Assumes responsibility for related duties as required or assigned.&nbsp;</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Assist Director in the formulation of digital strategy to support credit union and strategic objectives.&nbsp;</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Completes special projects as assigned.&nbsp;</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Assists employees with use of company website through one-on-one support, user guides, and training sessions</span></li><li style=\"margin: 0in; font-size: 13px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Assumes responsibility for establishing and maintaining effective working relations, communications, and coordination with Credit Union personnel and management.</span></li></ul></div><p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:.5in;font-size:13px;font-family:\"Times New Roman\",serif;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;font-size:13px;font-family:\"Times New Roman\",serif;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;font-size:13px;font-family:\"Times New Roman\",serif;text-align:justify;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style='font-size:14px;font-family:\"Arial\",sans-serif;'>QUALIFICATIONS:&nbsp;</span></strong></span></p><h2 style='margin:0in;text-align:left;font-size:19px;font-family:\"Book Antiqua\",serif;font-weight:normal;'><span style='font-size: 15px; font-family: \"HelveticaNeueLT Std\", sans-serif; color: rgb(0, 0, 0);'>Education and Experience:</span></h2><ul><li style=\"color: rgb(0, 0, 0);\"><h2 style='margin-top: 0in; margin-right: 0in; margin-bottom: 0in; text-align: left; font-size: 19px; font-family: \"Book Antiqua\", serif; font-weight: normal; line-height: 1.15;'><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Education Required: High School Diploma or equivalent.</span></h2></li><li style=\"color: rgb(0, 0, 0);\"><h2 style='margin-top: 0in; margin-right: 0in; margin-bottom: 0in; text-align: left; font-size: 19px; font-family: \"Book Antiqua\", serif; font-weight: normal; line-height: 1.15;'><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Education Preferred: Bachelor&rsquo;s degree in Marketing, Business, Web Development, or related field.</span></h2></li><li style=\"color: rgb(0, 0, 0);\"><h2 style='margin-top: 0in; margin-right: 0in; margin-bottom: 0in; text-align: left; font-size: 19px; font-family: \"Book Antiqua\", serif; font-weight: normal; line-height: 1.15;'><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Experience Required: One plus years of experience with website content management platforms&nbsp;</span></h2></li><li style=\"color: rgb(0, 0, 0);\"><h2 style='margin-top: 0in; margin-right: 0in; margin-bottom: 0in; text-align: left; font-size: 19px; font-family: \"Book Antiqua\", serif; font-weight: normal; line-height: 1.15;'><span style=\"font-family: Arial, sans-serif; font-size: 14px;\">Experience Preferred: two plus years of experience in website management.</span></h2></li></ul><h2 style='margin-top: 0in; margin-right: 0in; margin-bottom: 0in; text-align: left; font-size: 19px; font-family: \"Book Antiqua\", serif; font-weight: normal; line-height: 1.15;'><span style='font-family:\"Arial\",sans-serif;font-size:14px;'><span style=\"font-size: 14px; font-family: arial, sans-serif;\" data-pasted=\"true\"><strong><span data-pasted=\"true\" style=\"box-sizing: border-box; outline: none; --tw-shadow: 0 0 #0000; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; background-color: rgb(255, 255, 255);\">The base pay for this position is $25.96 to $43.26 per year. </span></strong><strong><span style=\"box-sizing: border-box; outline: none; --tw-shadow: 0 0 #0000; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; background-color: rgb(255, 255, 255); float: none; display: inline !important;\">In specific locations, the pay range may vary from the range posted. Click </span></strong><strong><span style=\"color: rgb(0, 0, 0);\"><a target=\"_blank\" href=\"https://www.alecu.org/membership/about/careers\" style=\"font-family: arial,sans-serif;\">here</a></span></strong><strong><span style=\"box-sizing: border-box; outline: none; --tw-shadow: 0 0 #0000; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; background-color: rgb(255, 255, 255); float: none; display: inline !important;\"> to learn more about ALEC and our benefits.</span></strong></span><br></span></h2><p><br></p></div></div>\n",
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