Director of Global Integrated Marketing

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          "text": "<p><b> Director of Global Integrated Marketing</b></p><p><b>Job Type:- Full Time</b></p><p><b>Location:- Harrisburg, PA</b></p><p><b></b></p><p><b>Won&apos;t have to move to Harrisburg - maybe go there 2x a month and then some international travel (rarely) and rarely to Menlo Park, CA.</b><br /></p><p><b><span></span></b></p><p><b><span>So while not moving to Harrisburg, would have to be on the East Coast - don&apos;t want any time zone issues.</span></b></p><p><span></span></p><p><b><span>Still important from a </span></b></p><p><b><span>​large/global ​&amp; B2B technology company.</span></b></p><p><b></b></p><p><b>Responsibilities:- </b></p><p>As a key leader on the global marketing team, the <strong><span>Director of Global Integrated Marketing</span></strong> is responsible for developing and delivering Digital and Integrated marketing communications, programs and initiatives that drive business results.</p><p>The ideal candidate will be able to drive change and thrive in a fast-paced, global environment. Will build effective relationships with various key collaborators at all levels of the organization, including Marketing, Sales, Product Management and Channel colleagues.</p><p>This role requires someone who is both a strategic thinker, staying abreast of critical industry trends and embedding market-based insight into the development of marketing strategies, and a flawless executor who is able to understand the details of campaign workflows, program execution and sales/marketing systems.</p><p>Will manage a small team of marketing professionals and ideally have the skills and capabilities to grow into the global head marketing role for the business unit over time.</p><p><strong><span>Qualifications</span></strong>:</p><p><span><span>·<span>  </span></span></span><span>15 years&apos; experience in marketing, global experience preferred. Must have a strong understanding of go-to-market strategy and execution, as well as a talent for design and creative analysis.</span></p><p><span><span>·<span>  </span></span></span><span>Demonstrated experience in product marketing, integrated marketing, and/or brand management experience in a B2B or technology company.</span></p><p><span><span>·<span>  </span></span></span><span>Industry knowledge of Internet of Things (IoT) a plus. </span></p><p><span><span>·<span>  </span></span></span><span>Track record of demonstrated success delivering business impact through marketing initiatives.</span></p><p><span><span>·<span>  </span></span></span><span>Experience with the full marketing mix and knowledgeable on current marketing communications trends and practices. Fluent in digital marketing and utilization within a holistic marketing program.</span></p><p><span><span>·<span>  </span></span></span><span>Outstanding communication and presentation skills (written, oral, listening, influencing, coaching, strategic communication planning). A convincing communicator with compelling perspectives and knowledge of industry and marketing trends and innovations.  </span></p><p><span><span>·<span>  </span></span></span><span>Strong business acumen, knowledge of the customer, the competition and issues impacting business coupled with the ability to use this information to shape communications and strategies. </span></p><p><span><span>·<span>  </span></span></span><span>Strong collaboration and influencing skills, with a proven track record of forging excellent relationships across organizations and with senior management.</span></p><p><span><span>·<span>  </span></span></span><span>Experience with sales and marketing CRM systems </span></p><p><b>Regards</b><br /><br />Avinash<br />avi (at) scoutet (dot) com<br />609 303 2211<br /></p>",
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