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      "role": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">OrthoAtlanta is looking for a data-driven and strategic </span><b><strong style=\"white-space:pre-wrap;\">Digital Marketing Manager</strong></b><span style=\"white-space:pre-wrap;\"> to lead our digital marketing initiatives. You will be responsible for developing and executing a comprehensive digital strategy focused on </span><b><strong style=\"white-space:pre-wrap;\">SEO, SEM, and digital advertising</strong></b><span style=\"white-space:pre-wrap;\"> to enhance our online presence, attract new patients, and drive business growth. If you have a passion for leveraging digital channels to achieve business goals and a deep understanding of the healthcare landscape, we want to hear from you.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">&nbsp;</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">Key Responsibilities</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"white-space:pre-wrap;\">Digital Strategy &amp; Execution:</strong></b><span style=\"white-space:pre-wrap;\"> Develop and implement a comprehensive digital marketing strategy aligned with organizational goals. You'll oversee all aspects of our SEO, SEM, and digital advertising campaigns, ensuring consistent messaging and optimal performance.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"white-space:pre-wrap;\">Search Engine Marketing (SEM):</strong></b><span style=\"white-space:pre-wrap;\"> Plan, execute, and optimize all paid search campaigns with a primary focus on acquiring new patients. You'll manage budgets, bidding strategies, and A/B testing across various platforms to maximize ROI.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"white-space:pre-wrap;\">Search Engine Optimization (SEO):</strong></b><span style=\"white-space:pre-wrap;\"> Create and manage our overall SEO strategy, including keyword research, link building, and content optimization. You'll collaborate with content and web teams to ensure all best practices are implemented and maintained.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"white-space:pre-wrap;\">Website Management:</strong></b><span style=\"white-space:pre-wrap;\"> Oversee website updates to ensure content is accurate, timely, and optimized for search engines and user experience. You'll collaborate with web developers to enhance functionality, mobile responsiveness, and overall site performance.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"white-space:pre-wrap;\">Analytics and Reporting:</strong></b><span style=\"white-space:pre-wrap;\"> Track, analyze, and report on key performance indicators (KPIs) to assess campaign performance, identify opportunities, and manage the digital marketing budget. You'll translate complex data into clear, actionable insights for key stakeholders and management.</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">&nbsp;</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">Qualifications</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"white-space:pre-wrap;\">Education:</strong></b><span style=\"white-space:pre-wrap;\"> Bachelor’s degree in Marketing, Digital Media, Business, or a related field. A Master’s degree is preferred.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"white-space:pre-wrap;\">Experience:</strong></b><span style=\"white-space:pre-wrap;\"> A minimum of </span><b><strong style=\"white-space:pre-wrap;\">5+ years</strong></b><span style=\"white-space:pre-wrap;\"> of direct experience in SEO and SEM management.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"white-space:pre-wrap;\">Skills &amp; Competencies:</strong></b></li><li style=\"font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><ul data-pattern=\"discCircleSquare\" data-depth=\"2\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:circle;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">A proven track record of driving brand growth and patient engagement through digital marketing strategies.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Deep knowledge of </span><b><strong style=\"white-space:pre-wrap;\">Google Ads, Meta Ads</strong></b><span style=\"white-space:pre-wrap;\">, and other digital advertising platforms (Display, Video, Retargeting).</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Strong technical skills with SEO tools, analytics platforms (e.g., Google Analytics), and tag management.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Experience in </span><b><strong style=\"white-space:pre-wrap;\">healthcare marketing</strong></b><span style=\"white-space:pre-wrap;\"> with a solid understanding of </span><b><strong style=\"white-space:pre-wrap;\">HIPAA compliance</strong></b><span style=\"white-space:pre-wrap;\">.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Proficiency with Microsoft Office, Google Suite, and web content management systems.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Excellent analytical, problem-solving, and project management skills with a </span><b><strong style=\"white-space:pre-wrap;\">data-driven mindset</strong></b><span style=\"white-space:pre-wrap;\">.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Ability to communicate complex digital concepts clearly and effectively to a variety of audiences.</span></li></ul></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">&nbsp;</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">OrthoAtlanta is an Equal Opportunity Employer. We are committed to a diverse and inclusive workplace.</strong></b></p>",
      "company": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">Location: </strong></b><span style=\"white-space:pre-wrap;\">Atlanta, GA </span><br><b><strong style=\"white-space:pre-wrap;\">Schedule: </strong></b><span style=\"white-space:pre-wrap;\">Full-time, On-site</span><br><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">About OrthoAtlanta</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Become part of OrthoAtlanta, the largest independent physician-owned orthopedic and sports medicine practice in Georgia and contribute to our mission of providing comprehensive orthopedic care. At OrthoAtlanta, you'll be an integral member of a dedicated team of Healthcare Professionals committed to enhancing our patients' quality of life. We offer diverse career paths for talented individuals seeking professional growth and development within a supportive and rewarding work environment where your contributions will make a significant impact.</span></p>"
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