Email Marketing Manager (Remote First)

About Us: Zensurance is redefining commercial insurance for Canadian businesses. As a leading InsurTech, we make getting the right coverage simple, fast, and accessible through a digital-first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive. Zensurance has been recognized for its rapid growth and industry impact: ✅ Deloitte’s Technology Fast 50 (2023, 2024, 2025) ✅ Deloitte’s Technology Fast 500 (2024, 2025) ✅ Top Insurance Employers (2022) At Zensurance, we value ownership, collaboration, and innovation. Our team thrives on solving complex challenges, challenging the status quo, and making a real impact in an industry ready for change. If you're looking to build something meaningful in a fast-growing, customer-focused company, we’d love to hear from you! We’re looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a database of over 500,000 contacts. This isn't just about newsletters; it’s about managing high-volume, highly segmented journeys for a diverse range of SMB industries. In this role, you’ll act as the architect of our customer lifecycle, balancing complex HubSpot/Salesforce automation with high-converting creative. If you’re an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you. Please note: This is a 12-month parental leave contract Benefits & Perks at Zensurance: At Zensurance, we know that when our people thrive, so does our business. That’s why we offer a flexible, people-first work environment designed to support your well-being, growth, and success. 💻 Work Your Way • Remote-first setup for added flexibility • Home office allowance to create a comfortable workspace • Top-tier tech: "Office in a box" with all necessary tech equipment • Half days before public holidays: Enjoy half days before long weekends ❤️ Your Health, Your Way • Flexible health and dental plans for families, including mental health support • Health & personal spending accounts to invest in wellness your way • Parental leave top-up, because family comes first 🚀 Investing in Your Growth • Education assistance reimbursement for courses, conferences, books, and memberships • Opportunities to learn from industry experts and grow your career 🤝 Staying Connected • Weekly Friday huddles to share updates and connect across teams • Virtual & in-person team-building events to strengthen our culture We’re building something special. Come be a part of it! Who We Are: Business is hard work, but insurance doesn’t have to be! We empower business owners with simple, tech-driven insurance solutions through our online platform. Our success is fueled by our team-oriented culture and four core values: DELIVER – We set ambitious goals and achieve them. INCLUDE – We foster an open and safe space for all. INTEGRITY – We do what’s right. INVENT – We create straightforward, innovative solutions. AI Tools and Your Interview: We know AI is a valuable tool, and you're welcome to use it to prepare for your interview. However, please don't use AI assistants during the live interview itself. We want to have an authentic conversation with you, and using AI during the interview could affect our evaluation of your suitability for the role. Just so you know, we use an AI scribe to help us take notes and review interviews, ensuring a fair and clear process. Diversity & Inclusion: Zensurance celebrates diversity and is committed to creating an inclusive environment. We welcome applications from all backgrounds and provide accommodations throughout the hiring process. If you need support, let us know, we’re here to help. Thank You! We review every application with care to find the best fit for our team. While we may take a little time to get back to you due to the high volume of applications we receive, know that a real human (not a bot!) is reviewing yours. We appreciate your patience and can't wait to learn more about you! Responsibilities: Campaign Management: Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences. Audience Segmentation: Ensure precise targeting by managing schedules, automation, and effective audience segmentation. Platform Mastery: Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting. Content & Design: Write high-converting copy and collaborate on visually effective email templates and layouts. Automation & Journeys: Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement. Optimization & Testing: Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics. Performance Analytics: Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization. AI Innovation: Identify and implement practical AI applications to improve marketing effectiveness and personalization. Requirements: Rich Experience: 5+ years in email focussed marketing roles. Technical Proficiency: Strong, recent hands-on experience with both HubSpot and Salesforce. Strategic Execution: Ability to manage the full campaign lifecycle from initial planning through launch. Marketing Mechanics: Deep understanding of automation, customer journey orchestration, and list health. Industry Knowledge: Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce). Analytical Skills: Demonstrated ability to translate campaign data into improved conversion rates. Communication Skills: Strong copywriting expertise with an eye for design and template structure. Forward-Thinking: A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.

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      "content": "<div>\n\n<li><strong>Campaign Management:</strong> Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences.</li>\n<li><strong>Audience Segmentation:</strong> Ensure precise targeting by managing schedules, automation, and effective audience segmentation.</li>\n<li><strong>Platform Mastery:</strong> Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting.</li>\n<li><strong>Content &amp; Design:</strong> Write high-converting copy and collaborate on visually effective email templates and layouts.</li>\n<li><strong>Automation &amp; Journeys:</strong> Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.</li>\n<li><strong>Optimization &amp; Testing:</strong> Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.</li>\n<li><strong>Performance Analytics:</strong> Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.</li>\n<li><strong>AI Innovation:</strong> Identify and implement practical AI applications to improve marketing effectiveness and personalization.</li>\n\n</div>"
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