Senior Retention Manager (Hybrid) London

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  "last_changed_at": "2026-05-30T05:53:22.374Z",
  "active_status": "active"
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{
  "id": "2632046",
  "name": "Senior Retention Manager (Hybrid) London",
  "office": "London",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-05-12T11:26:22+00:00",
  "seniority": "experienced",
  "department": "Marketing & eCommerce UK",
  "occupation": "direct_marketing_crm",
  "subcompany": "tonies UK Ltd.",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "About tonies:",
      "value": "tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.<br><br>Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination."
    },
    {
      "name": "You as part of tonies:",
      "value": "<span style=\"font-size:12px;font-family:Arial, sans-serif;color:rgb(29,28,29);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Overview</span><p style=\"line-height:1.3800000000000001;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:12px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">At Tonies, we’re on a mission to bring the magic of audio to children everywhere. </span><span style=\"font-size:12px;\">We are looking for an exceptional Retention </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Manager, your aim is to maximise £ value from existing customers. Working closely with the Global Lifecycle Team, you will act as the UK local expert on retention, ensuring global initiatives are effectively executed and local opportunities are identified and delivered within the global frameworks. This is a highly cross-functional role, requiring close collaboration with Marketing, Portfolio, Sales Channels and Operations to turn insight into action.</span></p><br>"
    },
    {
      "name": "Your tasks and responsibilities will include:",
      "value": "<ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-right:30pt;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Be the </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">key link between the Global Lifecycle Team and local teams</span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">, ensuring strong alignment and execution of lifecycle initiatives</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-right:30pt;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Use </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">global data and insights</span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> to build expertise in the market’s retention performance, identifying trends and escalating key developments</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-right:30pt;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Bring </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">local insights, learnings, and opportunities</span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> into global discussions, contributing ideas to improve retention and the overall customer experience</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-right:30pt;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Execute and localise </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">global retention initiatives</span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">, working with cross-functional stakeholders to deliver measurable outcomes</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Ideate key opportunities along </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">local levers</span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> like pricing, promotional mechanics, range optimisations, POS experience and drive change by working with relevant market teams.</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-right:30pt;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Run </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">structured test-and-learn initiatives</span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> within the global testing framework, ensuring consistency and measurable impact</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-right:30pt;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Support delivery of key retention KPIs (e.g. listening time, repeat purchase, churn, customer profitability), ensuring </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">clear financial impact and robust tracking</span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> in partnership with Finance</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-right:30pt;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Act as the </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">voice of the customer in the market</span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">, ensuring visibility, alignment, and continuous improvement of the end-to-end customer experience</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-right:30pt;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Manage 1 direct report, UK CRM Manager</span></p></li></ul>"
    },
    {
      "name": "What we are looking for:",
      "value": "<ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-right:30pt;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Demonstrable experience in </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">retention, lifecycle, or growth</span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> (recurring revenue streams, e.g. subscription/ DTC preferred)</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-right:30pt;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Strong </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">commercial mindset</span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">, with the ability to ideate opportunities and to think strategically</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-right:30pt;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Highly </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">data-driven</span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">, able to translate complex data into simple, actionable insights with a commercial focus; experience working with BI/analytics teams</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Strong understanding of </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">customer, financial and other key business metrics</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-right:30pt;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Ability to structure problems, prioritise opportunities, and </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">drive execution of initiatives</span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> in a fast-paced, cross-functional environment across multiple teams</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Strong </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">stakeholder management skills </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">including ability influence and align across functions</span></p></li><li style=\"list-style-type:disc;font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-right:30pt;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Self-starter with a </span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">growth mindset</span><span style=\"font-size:10pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">, comfortable with ambiguity and ownership</span></p></li></ul>"
    },
    {
      "name": "Why tonies?",
      "value": "<strong>Office - </strong>2 days a week in the London office (Tues & Weds)<br><br><strong>Time Away</strong> – 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.<br><br><strong>Health & Wellbeing</strong> – Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher<br><br><strong>Financial & Career Growth</strong> – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.<br><br><strong>Family & Lifestyle Perks</strong> – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.<br><br>Equity and Diversity<br><br>At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.<br><br>Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner. <br><br>The Recruitment Process  <br><ul><li>Intro call with the People & Culture talent team </li><li>Virtual call with the Hiring Manager </li><li>Case study interview</li><li>Final stage with general manager<br> </li></ul>Ready to join us? Apply today to help us create joyful moments for children and families worldwide."
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Finance"
}