B2B Marketing Manager

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  "last_changed_at": "2026-05-29T07:02:57.787Z",
  "active_status": "active"
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  "language": "en",
  "location": {
    "raw": "1 Remote",
    "city": "1",
    "region": null,
    "country": "United States",
    "is_remote": true,
    "confidence": 0.9
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  "inferred_at": "2026-06-06T07:56:33.822Z",
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    "included": true,
    "language": "en",
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      "country": "United States",
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{
  "lists": [
    {
      "text": "What You Will Do",
      "content": "<div>\n<p>Creative Alignment &amp; Brand Consistency</p>\n<p><br>•Ensure consistent, on brand creative across all B2B touchpoints (web, email, paid, organic social, events, sales collateral)</p>\n<p><br>•Collaborate with Product Marketing, Creative and Content to translate strategy into clear briefs and effective assets</p>\n<p>Events Leadership &amp; Execution</p>\n<p><br>•Partner with Product Marketing and Sales to align on event strategy, messaging and SMART goals for each event</p>\n<p><br>•Lead and develop the Events Manager while remaining hands-on in planning, prioritization, and execution</p>\n<p><br>•Own event planning with clear measurement and ROI accountability, including Salesforce tracking</p>\n<p><br>•Oversee post events follow up and sales activation to maximize pipeline and revenue impact.</p>\n<p>Account Based Marketing (ABM)&nbsp;</p>\n<p><br>•Partner with Sales to own Becker’s ABM and lead generation strategy, defining ideal customer profiles (ICP), target accounts, and ABM campaign priorities aligned to revenue goals&nbsp;</p>\n<p><br>•Leverage the 6sense platform to identify, prioritize and engage in-market target accounts based on intent and buying signals</p>\n<p><br>•Translate account-level insights and intent data into coordinated ABM campaigns across channels.</p>\n<p><br>•Track target account engagement, pipeline contribution, and revenue impact; optimize ABM programs based on performance and business needs</p>\n<p>&nbsp;</p>\n<div>MQL and Demand Generation</div>\n<div><br>•Own the marketing qualified lead generation strategy to drive scalable pipeline growth across priority audiences&nbsp;<br>Plan and execute integrated campaigns across content, webinars, events, email, and paid media to drive qualified leads&nbsp;</div>\n<div><br>•Partner with Sales and Analytics to define MQL criteria and ensure alignment between lead quality and sales outcomes&nbsp;</div>\n<div><br>•Monitor MQL volume, conversion rates, pipeline contribution, and ROI; continuously optimize programs to improve performance</div>\n<div>&nbsp;</div>\n<div><br>Salesforce, Measurement &amp; Budget Ownership[JH2.1]</div>\n<div>&nbsp;</div>\n<div><br>•Accountable for B2B revenue generation, aligning marketing programs to sales priorities, pipeline goals, and revenue targets</div>\n<div><br>•Co-own with Sales the definition of success and measurement approach across demand, ABM, events and retention</div>\n<div><br>•Partner with Analytics, Sales and Salesforce teams to establish the tracking foundation from the ground up, enabling consistent, scalable measurement in Salesforce</div>\n<div><br>•Monitor funnel and pipeline performance; surface risks and opportunities and translate insights into action</div>\n<div><br>•Own B2B revenue targets (with Sales) and manage to pipeline health, forecast, and attribution.</div>\n<div><br>•Own the B2B marketing budget; allocate spend and optimize ROI</div>\n<div>&nbsp;</div>\n<div><br>Major Client Retention Support[JH3.1]</div>\n<div>&nbsp;</div>\n<div><br>•Support B2B client retention and expansion in partnership with Sales and Product Marketing</div>\n<div><br>•Develop programs that reinforce value, drive adoption and utilization, support renewals, cross sell, and upsell</div>\n<div><br>•Align with Sales on retention goals and success metrics</div>\n<div>&nbsp;</div>\n<p>Success Metrics</p>\n<p><br>•Ownership of B2B revenue target attainment and pipeline coverage&nbsp;</p>\n<p><br>•Client retention and expansion</p>\n<p><br>•Event-sourced and influenced pipeline</p>\n<p><br>•MQL and pipeline contribution</p>\n<p><br>•ABM account engagement and pipeline</p>\n<p><br>•Budget efficiency and ROI</p>\n<p><br>•Sales alignment and satisfaction</p>\n</div>"
    },
    {
      "text": "What Success Looks Like",
      "content": "<div>\n<p>8+ years of B2B marketing experience, with a track record of driving measurable pipeline and revenue impact</p>\n<p><br>• &nbsp; &nbsp;Proven people leader and hands-on working manager, with experience leading direct reports, event strategy and execution</p>\n<p><br>• &nbsp; &nbsp;Experience partnering with Sales to support retention and expansion, including utilization, upsell and cross sell</p>\n<p><br>• &nbsp; &nbsp;Proven ability to partner with Sales to establish measurement strategy and build the tracking foundation from the ground up alongside Analytics and Salesforce teams.</p>\n<p><br>• &nbsp; &nbsp;Strong working knowledge of Salesforce, including campaign and account-level reporting</p>\n<p><br>• &nbsp; &nbsp;Excellent cross functional communication and prioritization skills, with the ability to drive alignment and execute in a fast-paced environment</p>\n<p><br>• &nbsp; &nbsp;Prior Account-based marketing (ABM) experience, including target account strategy and coordinated campaign execution</p>\n<p><br>• &nbsp; &nbsp;Highly collaborative, solution-oriented mindset, with a bias toward action and continuous improvement</p>\n<p>Preferred Experience</p>\n<p><br>• &nbsp; &nbsp;Background in professional education or accounting industry</p>\n</div>"
    }
  ],
  "country": "US",
  "createdAt": 1775578532257,
  "updatedAt": null,
  "categories": {
    "team": "Marketing",
    "location": "1 Remote",
    "commitment": "Full Time",
    "department": "Accounting",
    "allLocations": [
      "1 Remote"
    ]
  },
  "salaryRange": null,
  "workplaceType": "remote"
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