Head of Commercial Marketing

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    "location": {
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      "state": "Dublin",
      "postalCode": "D01 C861",
      "addressCountry": "Ireland"
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    "datePosted": "2026-06-02",
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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We exist to be the go-to companion, empowering everyone to transform their free time into experiences. At Smartbox Group, we believe that real-life experiences help us thrive, connect, and become the best versions of ourselves.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">With nearly 15,000 different products </span>across leisure themes — Stays, Wellness, Adventure, Gastronomy — we allow people to enrich their lives with moments of sharing, emotions, and unforgettable memories.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Present in 11 countries, Smartbox Group employs over <span style=\"font-weight: bold\">700 people</span> across Europe and works with more than <span style=\"font-weight: bold\">40,000 trusted partners</span>, including hotels, restaurants, wellness centres, and outdoor activity providers.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Living more than owning, sharing more than having — this is more than ever a fundamental trend in our society, and it’s exactly what Smartbox offers.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We are looking for a <span style=\"font-weight: bold\"><span style=\"color: inherit\">Head</span> <span style=\"color: inherit\">of</span> <span style=\"color: inherit\">Commercial</span> <span style=\"color: inherit\">Marketing</span></span> to ensure that campaigns, go-to-market strategies, and media investments are <span style=\"color: inherit\">commercial</span>ly sound, performance-driven, and drive measurable business impact. </span> <span style=\"font-family: Inter, sans-serif; font-size: 12pt\">This role is the executional engine <span style=\"color: inherit\">of</span> <span style=\"color: inherit\">marketing</span>, responsible for translating strategy and brand into annual planning, campaigns, go-to-market strategies and top-<span style=\"color: inherit\">of</span>-the-funnel media plans that bring tangible results. </span> <span style=\"font-family: Inter, sans-serif; font-size: 12pt\">You will not own revenue directly—but you will own how <span style=\"color: inherit\">marketing</span> contributes to it: ensuring that all <span style=\"color: inherit\">marketing</span> activities are grounded in strong <span style=\"color: inherit\">commercial</span> thinking, clear objectives, and measurable outcomes. </span> <span style=\"font-family: Inter, sans-serif; font-size: 12pt\">You will work closely with Strategy, Local <span style=\"color: inherit\">Marketing</span>, Media Agencies, and Business Units to connect what we launch and communicate with the brand image we want to build. </span></p>\n<p> <br><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Key Responsibilities</span></span></p>\n<p><br><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Campaigns &amp; <span style=\"color: inherit\">commercial</span> planning</span> </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own <span style=\"color: inherit\">commercial</span> campaign planning aligned with business priorities and objectives  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ensure all campaigns are built with clear performance logic, targets, and expected impact  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Partner with Creative agencies local teams to translate strategy into <span style=\"color: inherit\">commercial</span>ly sound executions  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Challenge briefs and plans to ensure they are outcome-driven and scalable  </span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Go-to-market strategy &amp; execution  </span> </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own go-to-market strategies and launch plans for innovations launched centrally </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Support local <span style=\"color: inherit\">marketing</span> teams in local products GTM   </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Drive alignment between launch ambitions and <span style=\"color: inherit\">commercial</span> expectations </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Master execution with successful end to end delivery <span style=\"color: inherit\">of</span> campaigns </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Track the impact and learnings to constantly improve and iterate on annual plans </span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Media strategy &amp; top-<span style=\"color: inherit\">of</span>-funnel effectiveness</span> </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own top-<span style=\"color: inherit\">of</span>-funnel media strategy and investment approach in collaboration with ecommerce media team and media agency </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ensure media plans are aligned with business goals and customer acquisition logic  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Balance brand building with impact on performance outcomes  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Continuously optimize media effectiveness through testing and learning  </span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">  Team management &amp; leadership</span> </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Take the lead on HQ <span style=\"color: inherit\">Marketing</span> communication with country GMs and BU <span style=\"color: inherit\">head</span>s to ensure teams across the business are well aligned and informed about the plans and results </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Manage the team <span style=\"color: inherit\">of</span> 2 – Brand Manager and Go-to-market Manager </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead and develop the functions, setting clear direction and high standards to best in class practices, </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Coach and support the team to strengthen <span style=\"color: inherit\">commercial</span> thinking and execution quality  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Foster ownership, accountability, and continuous improvement  </span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Budget ownership &amp; optimization</span> </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own the top <span style=\"color: inherit\">of</span> the funnel <span style=\"color: inherit\">marketing</span> budget allocation across campaigns, channels, and markets in collaboration with ecommerce media team and media agency </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ensure efficient and strategic use <span style=\"color: inherit\">of</span> budget in line with business priorities  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Drive discipline in spend, prioritization, and trade-<span style=\"color: inherit\">of</span>fs  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Optimize the plans based on performance and learnings   </span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Performance visibility &amp; impact tracking</span> </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ensure clear tracking <span style=\"color: inherit\">of</span> campaign and <span style=\"color: inherit\">marketing</span> performance  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Define and monitor key metrics across campaigns, channels, and markets  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Translate performance into clear insights and recommendations for improvement  </span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ensure learnings are captured, communicated and applied across future initiatives  </span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Business &amp; channel collaboration</span> </span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Act as the key <span style=\"color: inherit\">marketing</span> counterpart to Retail, Ecommerce, and Beneficiary BUs  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Align <span style=\"color: inherit\">marketing</span> plans with <span style=\"color: inherit\">commercial</span> priorities and opportunities  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Collaborate with media and channel teams on prioritization and performance  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ensure strong connection between <span style=\"color: inherit\">marketing</span> activities and business outcomes  </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">About You</span> </span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We’re looking for someone who embodies our principles: </span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">The Owner</span> – You take accountability for how <span style=\"color: inherit\">marketing</span> performs in the business  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">The Ambitious Maverick</span> – You always push for better outcomes and industry excellence </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">The Radical Optimist</span> – You have a clear idea how our product can help people unbox their lives and how to bring it to them  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">The Connector</span> – You align teams around clear, <span style=\"color: inherit\">commercial</span>ly grounded and exciting vision </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Skills &amp; Experience</span> </span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">8–12+ years <span style=\"color: inherit\">of</span> experience in <span style=\"color: inherit\">commercial</span> <span style=\"color: inherit\">marketing</span>, performance <span style=\"color: inherit\">marketing</span>, or growth roles  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong experience in creating annual <span style=\"color: inherit\">marketing</span> plans, product launches, top <span style=\"color: inherit\">of</span> the funnel media strategies (<span style=\"color: inherit\">of</span>fline and online) with impact on brand positioning and business results in a long-term  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Proven experience in launching new products to the market  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ability to manage and optimize significant <span style=\"color: inherit\">marketing</span> budgets  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong understanding <span style=\"color: inherit\">of</span> top <span style=\"color: inherit\">of</span> the funnel <span style=\"color: inherit\">marketing</span> performance, attribution, and optimization levers  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience working across multiple channels (<span style=\"color: inherit\">of</span>fline, retail, paid and own media)  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong analytical mindset with ability to translate data into action  </span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience working cross-functionally with business units and central teams  </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Mindset</span> </span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"color: inherit\">Commercial</span>ly sharp and impact-driven  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Creative thinking in how each campaign impacts the brand in a long-term  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong ownership <span style=\"color: inherit\">of</span> plans, execution, and outcomes  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Data-informed but pragmatic  </span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Comfortable challenging teams and decisions to improve results  </span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">What we offer:</span></p>\n<p><br><br></p>\n<ul>\n<li><span><span>🏡 </span></span><span style=\"font-weight: bold\"><span><span>Hybrid work</span></span></span><span><span>: 2–3 remote days + 20 days abroad per year</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>✅ </span></span><span style=\"font-weight: bold\"><span><span>Essentials</span></span></span><span><span>: health cover, pension, </span><span>taxsaver</span><span> benefit</span><span>, extra leave</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>🎁 </span></span><span style=\"font-weight: bold\"><span><span>Flexible benefits</span></span></span><span><span>: personalize with health, wellbeing &amp; learning options</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>🌈 </span></span><span style=\"font-weight: bold\"><span><span>D&amp;I commitment</span></span></span><span><span>: parental leave, </span><span>I</span><span>nclusi</span><span>ve</span><span> Day, gender equity in rewards</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>L&amp;D Support:</span><span> </span></span></span><span><span>Study Assistance and Study Leave</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>🎉 </span></span><span style=\"font-weight: bold\"><span><span>Unbox Your World</span></span></span><span><span>: </span><span>Take 1 day leave per year as short notice (YOLO!) </span><span>+ </span><span>paid sabbatical after 5 years</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>🌍 </span></span><span style=\"font-weight: bold\"><span><span>Transparency</span></span></span><span><span>: clear, fair salary bands and career levels</span></span><span> </span></li>\n</ul>\n<p><br></p>",
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