Director, Omnichannel Digital Marketing

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    "requisitionDescription": "<p data-pasted=\"true\"><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Reporting to the Senior Director, Digital Marketing, this role will be responsible for omnichannel campaign planning, operations and optimization, predominantly focused on Kiniksa&rsquo;s first commercial product, ARCALYST&reg; (rilonacept), as well as select corporate initiatives. &nbsp;&nbsp;</span></p><p><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">The successful candidate will leverage their deep understanding of digital marketing, media, analytics, and operations to increase the impact of customer engagement for HCPs and patients. &nbsp;This ideal candidate will work in close partnership with brand marketers, commercial operations, IT, and other cross-functional teams to drive meaningful results. &nbsp;They will possess a &lsquo;roll up your sleeves, get things done&rsquo; mindset and recognize the opportunity for growth within a young and growing company, coming in laser-focused on in-role execution to capitalize on that opportunity. &nbsp;</span></p><p><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Our office-based employees work on an onsite schedule of four days onsite (Monday - Thursday) and one day remote in Lexington, MA. While we prioritize in-person teamwork, remote options will be considered for highly qualified individuals who can maintain strong engagement and collaboration in a virtual environment.&nbsp;</span></p><p><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\"><br></span></p><p><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\"><strong>Responsibilities (<em>including, but not limited to</em>):</strong>&nbsp;</span></p><p><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\"><strong>Strategy &amp; Planning</strong>:&nbsp;</span></p><ul><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Plan development of campaign journeys for target segments in partnership with brand marketing, defining all data and capability requirements and ensuring execution feasibility.&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Leverage in-depth understanding of customer behaviors, needs, and preferences to inform and refine engagement plan, including audience development, targeting, channel selection and campaign orchestration.&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Support strategic initiatives such as persona development, segmentation, and patient services strategies to enable personalized engagement at scale.&nbsp;</span></li></ul><p><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\"><strong>Execution &amp; Enablement</strong>:&nbsp;</span></p><ul><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Define, document, and implement operational best practices for tactic development through owned channels (e.g. web, email), cross-channel campaign management, and all associated capabilities required for successful campaign execution. &nbsp;&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Own day-to-day operations for owned channels, including maintaining a content calendar, to ensure visibility and coordination of all HCP and Patient activities.&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Coordinate seamless execution of omnichannel programs, working closely with cross-functional partners. &nbsp;&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Collaborate with creative/media agencies and brand marketers to ensure coordination of content development and internal capabilities for campaign delivery. &nbsp;&nbsp;</span></li></ul><p><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\"><strong>Analytics &amp; Reporting</strong>:&nbsp;</span></p><ul><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Define Key Performance Indicators (KPIs) and metrics to measure the impact of digital channels and omnichannel initiatives for HCP and patient campaigns.&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Establish a learning agenda to continuously test, optimize, and iterate on campaign performance and channel effectiveness.&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Ensure continuous monitoring and optimization of digital channels, media spend / media channel mix, and omnichannel campaigns to achieve marketing objectives.&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Partner with Commercial Operations and IT to build and maintain reporting dashboards that enable real-time / near-time tracking of channel and campaign performance. &nbsp;&nbsp;</span></li></ul><p><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\"><br></span></p><p><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\"><strong>Qualifications and Experience:&nbsp;</strong></span></p><ul><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Requires a BS degree (MBA or advanced degree is preferred) with 10+ years of experience in a digital marketing, omnichannel marketing or operations role. &nbsp;Experience in life sciences or healthcare industry preferred. &nbsp;&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Proven track record planning and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer centricity, and operational excellence. &nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Deep understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid media), user experience (UX), and digital performance measurement. &nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Ambition to learn more about rare disease marketing &nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Demonstrated ability to independently drive projects to completion&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Intense curiosity, collaborative spirit, empathy, and a passion for problem solving&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Solution-oriented, strong analytical and presentation skills&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">The ability to champion change and drive innovative thinking&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Excellent organizational skills, sufficient to multitask in an extremely fast-paced environment with changing priorities&nbsp;</span></li><li><span style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Recognized by former peers, colleagues, managers, and direct reports for attributes congruent with Kiniksa values: Relentless. Patient-focused.&nbsp;</span></li><li style=\"font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Salary is commensurate with experience&nbsp;</li><li style=\"box-sizing: border-box; outline: none; --tw-shadow: 0 0 #0000; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; font-family: arial, sans-serif; color: rgb(0, 0, 0); font-size: 14px;\" data-pasted=\"true\"><a target=\"_blank\" href=\"https://www.kiniksa.com/join-us\" rel=\"noreferrer noopener\" data-pasted=\"true\" style=\"box-sizing: border-box; outline: none; --tw-shadow: 0 0 #0000; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; color: rgb(0, 0, 0); font-weight: 400; text-decoration: none; font-family: arial, sans-serif; font-size: 14px;\">Kiniksa Benefits Summary - USA</a></li></ul><p><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><br></span></p><p style='box-sizing: border-box; outline: none; --tw-shadow: 0 0 #0000; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; margin-top: 0px; margin-bottom: 1rem; line-height: 1.25; color: rgb(38, 35, 33); font-family: Circular, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen, Ubuntu, Cantarell, \"Fira Sans\", \"Droid Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;' data-pasted=\"true\"><span data-pasted=\"true\" style=\"box-sizing: border-box; outline: none; --tw-shadow: 0 0 #0000; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; color: rgb(0, 0, 0); font-family: arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;\">The expected salary range for Director, Omnichannel Digital Marketing is $230,000 - $240,000 annually. Compensation decisions are based on objective criteria including role responsibilities, experience/qualifications, internal equity, geographic location, and external market benchmarks.</span></p><p style='box-sizing: border-box; outline: none; --tw-shadow: 0 0 #0000; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; margin-top: 0px; margin-bottom: 1rem; line-height: 1.25; color: rgb(38, 35, 33); font-family: Circular, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen, Ubuntu, Cantarell, \"Fira Sans\", \"Droid Sans\", \"Helvetica Neue\", sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'><span style=\"box-sizing: border-box; outline: none; --tw-shadow: 0 0 #0000; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; font-family: arial, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\">Kiniksa is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, transgender status, age, genetics, national origin, protected veteran status, or disability status, or any other legally protected category. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.</span></p>\n",
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