Head of Marketing

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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Soil Capital is on a mission to regenerate over 10 million hectares of land by 2030, addressing our environmental and food security challenges through regenerative and low-carbon agriculture. As a leading expert in this field, we have developed the first payment for ecosystem services program for farmers in Europe.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Through our certified programme and our platform, Soil Capital leads the food and ag sector transformation by engaging with blue chip organisations who seek to deliver on their environmental commitments and build supply chain resilience. These business purchase regenerative units, acting as an incentive for farmers to measure and earning improve their agricultural practices.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Our technology supports farmers by allowing them to efficiently and accurately measure farming practices, as well as the GHG balance of their farm which we then audit and certify to generate certificates. This helps farmers understand the levers to accelerate their adoption of regenerative practices.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">In the past ten years, Soil Capital has established as a thought leader and a driver of change at scale in France, the U.K. and Belgium. Pursuing its ambitious growth trajectory, it is now expanding geographical and product scopes.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Interesting to learn more about our history? You can watch the video of Chuck &amp; Nico, our co-founders, <a href=\"https://www.youtube.com/watch?v=yP8CyfQIMbw\" target=\"_blank\" rel=\"noopener noreferrer\">here</a>.</span></p>\n<p><br><br></p>\n<p><span style=\"text-decoration: underline\"><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">About the Role</span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">We are looking for an entrepreneurial and strategic <span style=\"font-weight: bold\">Head of Marketing</span> to lead and scale Soil Capital’s marketing function. This role is central to building our brand in the emerging regenerative agriculture market, driving growth, supporting sales, and contributing to the development of new products and offers.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">You will oversee brand strategy, communications, PR, demand generation, product marketing, and team management while working closely with Marguerite (Head of Sales) and Nathalie (CRO).</span></p>\n<p><span style=\"font-family: Inter, sans-serif\"><span style=\"font-size: 10pt\">We believe Soil Capital offers amazing marketing and communications opportunities. </span><span style=\"font-size: 10pt\">Because of our mission to address existential challenges such as food security and resilience, competitiveness and affordability of food, human and planetary health.  </span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">But also because of our deep commitment to farmers, who are the key players in delivering these outcomes to society.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">We are inspired by brands like NASA, who tackle insanely complex planetary challenges, and Patagonia, who are “in business to fix our home planet”. </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">With them, we are convinced people are better when they understand earth, whether through experience, science and technology. </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">With them, we are convinced that people with a mission are capable of truly amazing things, and shift from being part of the problem to the solution. Even to the environmental crisis.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">We believe an amazing brand can inspire visionary partners - farmers, companies and governments - to make bold decisions which may not make sense in the short term, but are blindingly obvious in the long term.</span></p>\n<p><br><br></p>\n<p><span style=\"text-decoration: underline\"><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Key Responsibilities</span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Brand Strategy &amp; Positioning</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Own and lead the Soil Capital brand strategy, including positioning, messaging, visual identity, communications, and all elements of the marketing mix</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Define and strengthen Soil Capital’s positioning in the emerging regenerative agriculture market</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Ensure consistency and excellence across all brand assets, graphic design, website, content, and external communications</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Develop the company’s value proposition, messaging framework, and key narratives for different audiences including the marketing mix of new products and services</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Monitor competitors, customer feedback, and market trends to continuously refine Soil Capital’s positioning</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Lead Generation and Engagement</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Drive lead generation through multi-channel campaigns to support the sales pipeline</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Build and execute demand generation strategies across digital marketing, content, events, partnerships, email campaigns, paid media, and social media</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Work closely with sales to align campaigns with commercial priorities and pipeline objectives</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Track marketing KPIs such as lead volume, conversion rates, pipeline contribution, customer acquisition cost, and ROI</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Use data and performance insights to optimize campaigns and resource allocation</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Product Marketing and Sales Support</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Work closely with Marguerite, Head of Sales and Nathalie, CRO to support revenue growth initiatives</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Create sales enablement materials including presentations, case studies, brochures, and product messaging</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Support Nathalie in the development of new products from product definition to go-to-market plans and launches</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Help define target audiences, buyer personas, and ideal customer profiles</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Communications &amp; PR</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Lead public relations activities with the support of an external PR agency</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Build Soil Capital’s thought leadership position through content, media opportunities, events, and speaking engagements</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Oversee content strategy including website content, case studies, newsletters, customer stories, white papers, and social media</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Manage external agencies, freelancers, and partners when relevant</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Team Leadership</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Manage and develop a team of 3-4 marketing professionals</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Build a strong marketing culture focused on collaboration, creativity, speed, and accountability</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Manage the marketing budget and prioritize investments across channels and initiatives</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Ensure strong collaboration between marketing, sales, product, and our Management Team</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"text-decoration: underline\"><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Required Experience</span></span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Minimum 8 years of experience in marketing, ideally in a fast-growing company B2B environment such as Saas companies</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience within the sustainability, climate, agfood sector, Regen Ag is a plus</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong strategic vision and proven experience positioning brands in emerging market segments</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience managing marketing campaigns and generating qualified leads for sales teams</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience managing PR initiatives and external agencies</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Previous experience leading and developing teams</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"text-decoration: underline\"><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Hard Skills</span></span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong strategic marketing and brand positioning capabilities</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience with lead generation and campaign management</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong understanding of communications, content, and graphic design principles</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong creativity with the ability to invent new formats (webinar series, content franchises, storytelling, etc.) that engage B2B audiences</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Ability to use data and KPIs to drive decision-making and measure impact</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience with CRM (Hubspot is a plus), marketing automation, and analytics tools</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"text-decoration: underline\"><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Soft Skills</span></span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Entrepreneurial mindset with a proactive attitude</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Comfortable operating in a fast-paced environment</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Creative thinker with the ability to bring new ideas</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Results-oriented and data-driven</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong collaboration and communication skills</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Hands-on approach with strong execution capabilities</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\"><span style=\"text-decoration: underline\">Here’s what we offer:</span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">At Soil Capital, we are committed to building a sustainable and regenerative food system, with farmers at the heart of this mission. By joining us, you’ll have the opportunity to grow your career in a mission-driven company, surrounded by passionate colleagues.</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">A mission-driven career: Join a company on a mission to transform the farming &amp; food sectors, with a team driven by and committed to our mission</span><br></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Flexible holidays policy: Take the holidays you need, while coordinating with your team and respecting the demands of your role</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Health insurance with Alan for you and your family</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Reimbursement if you come to the office by public transport</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Flexible remote work: You can work remotely 2 days per week, with flexibility, provided you coordinate with your colleagues</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-size: 10pt\">An excellent office in Louvain-la-Neuve, Belgium (or possibly our offices of London or Paris), and the ability to work remotely on a hybrid basis</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Company events and travels: Join quarterly company events and visit our offices in Paris (France) and London (UK)</span></li>\n<li><span style=\"font-size: 10pt\">Gross salary in the range of EUR 80k to 90k</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"text-decoration: underline\"><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Our Hiring Process</span></span></p>\n<ol>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">First interview with Charlotte, People Specialist, during 30 minutes</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Hiring lead interview with Nathalie, CRO, for a 45-minute deep dive discussion</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Technical case interview with Marguerite, Head of Sales &amp; Nathalie</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Meet with Mawuena, Marketing Consultant from Standard Deviation (consulting firm who's working with us)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Last call with Chuck, our CEO</span></li>\n</ol>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Soil Capital is an equal opportunity employer. We encourage applications from all candidates who meet the job requirements, regardless of their race, colour, religion, sex, sexual orientation, age, or disability.</span></p>",
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