Digital Marketing Manager

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    "description": "<p><span style=\"color: rgb(35, 111, 161)\"><span style=\"font-weight: bold\"><span style=\"font-size: 12pt\">About </span></span><span style=\"font-weight: bold\"><span style=\"font-size: 12pt\">the </span></span><span style=\"font-weight: bold\"><span style=\"font-size: 12pt\">team:</span></span></span></p>\n<p><span style=\"font-size: 12pt\">Our Marketing Team is a talented and creative group of individuals who have a great sense of humor, love to have fun, but can also get serious when work needs to get done. We have a flexible working atmosphere, but we are tough as nails when it comes to meeting deadlines. GTA’s brand and services is our world. We are proud of everything GTA stands for and we are looking for someone who can be a part of that!</span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"color: rgb(35, 111, 161); font-weight: bold\"><span style=\"font-size: 12pt\">Who we are looking for:</span></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 12pt\">We're looking for a strategic growth-minded marketer who understands our brand and has expertise driving results through digital channels. This person will be responsible for developing and executing digital marketing strategies that generate leads and drive conversions. The ideal candidate is analytical, data-driven, and thrives on seeing measurable impact. They can effectively manage multiple projects, coordinate with vendors, and collaborate across teams. If you love turning data into growth and want to own the digital funnel, keep scrolling!</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"color: rgb(35, 111, 161); font-weight: bold\"><span style=\"font-size: 12pt\">If this sounds like you, this is what the role looks like:</span></span><br><span style=\"color: rgb(0, 0, 0); font-size: 12pt\">The Digital Marketing Manager is responsible for driving demand generation and conversion through digital channels. This role develops and recommends digital marketing strategies while also owning execution to ensure strong performance across all initiatives. Here are some of the main functions of this role:</span><br></p>\n<ul>\n<li>Develop and recommend digital demand generation strategies to drive lead generation, conversion, and overall marketing performance</li>\n<li>Execute digital campaigns across paid ads, email marketing, landing pages, and knowledge base/content assets</li>\n<li>Manage performance tracking across all digital channels, including social media, ensuring accurate reporting and actionable insights on engagement, traffic flow, and conversion behavior</li>\n<li>Analyze social media performance as it relates to driving traffic to the website and contributing to conversion funnels</li>\n<li>Develop and manage marketing automation workflows to support lead nurturing and conversion optimization</li>\n<li>Conduct A/B testing across campaigns, landing pages, and digital assets to continuously improve performance</li>\n<li>Create and maintain channel-specific templates and lightweight visual assets (using stock or existing resources where applicable)</li>\n<li>Manage and optimize digital sales enablement channels and tools (e.g., HubSpot), ensuring alignment between marketing and sales teams</li>\n<li>Oversee website updates and coordinate improvements to user experience and conversion performance</li>\n<li>Track and analyze full-funnel performance metrics (impressions, click-through rates, form submissions, and conversions), providing insights for optimization</li>\n<li>Manage digital marketing budgets and ensure efficient spend in line with approved allocations</li>\n<li>Write website copy based on marketing briefs, GTMs, and creative briefs, ensuring messaging is clear, conversion-focused, and aligned with overall campaign strategy</li>\n<li>Manage and coordinate with external vendors to support digital marketing execution, ensuring deliverables meet quality, timeline, and performance expectations</li>\n<li>Ensure all digital assets, platforms, and tools are properly maintained, secure, up to date, and functioning efficiently across all channels</li>\n<li>Meet KPIs focused on conversion performance across the digital funnel (social media and digital traffic → website clicks → form submissions → leads)</li>\n<li>Collaborate with internal teams to ensure digital execution supports broader marketing and sales objectives<br></li>\n<li><span style=\"font-size: 12pt\">Other duties as assigned </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(35, 111, 161)\"><span style=\"font-weight: bold\"><span style=\"font-size: 12pt\">Candidates must show:</span></span></span><br></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Ability to <span style=\"color: rgb(35, 111, 161); font-weight: bold\">promote the Company culture</span> and mission to all employees, vendors, clients and business partners. </span></li>\n<li><span style=\"color: rgb(35, 111, 161); font-weight: bold\"><span style=\"font-size: 12pt\">Product/Service knowledge</span></span><span style=\"color: rgb(0, 112, 192); font-size: 12pt\"><span style=\"color: rgb(35, 111, 161)\">:</span> </span><span style=\"font-size: 12pt\">Remains up to date on the latest services and products we provide and has a clear understanding of how each work. Working knowledge of telecom network offerings such as Ethernet, TDM, DSL and Wireless access providers also required.</span></li>\n<li><span style=\"color: rgb(35, 111, 161)\"><span style=\"font-weight: bold\"><span style=\"font-size: 12pt\">Customer centric</span></span><span style=\"font-weight: bold\"><span style=\"font-size: 12pt\">:</span></span></span><span style=\"font-size: 12pt\"> Puts the customer first and creates a positive experience for the customer by building relationships and maximizing service/product offerings. Stays current with knowledge of products clients require and can foresee their future technology needs</span></li>\n<li><span style=\"color: rgb(35, 111, 161); font-weight: bold\"><span style=\"font-size: 12pt\">Accountability:</span></span><span style=\"font-size: 12pt\"><br>Punctual and dependable to meet the needs of our customers. Has the ability to manage multiple projects and prioritize in a fast-paced changing environment.</span></li>\n<li><span style=\"color: rgb(35, 111, 161); font-weight: bold\"><span style=\"font-size: 12pt\">Critical Thinking and Problem Solving</span></span><span style=\"font-size: 12pt\">: Has the ability to assess an issue, provide creative solutions, and analyze if the solution was viable.  </span></li>\n<li><span style=\"color: rgb(35, 111, 161); font-weight: bold\"><span style=\"font-size: 12pt\">Organizational support</span></span><span style=\"font-size: 12pt\">: Ability to follow company policies and procedures in accordance with contract/agreement(s) and Company Goals, completes administrative tasks thoroughly, accurately, promptly, and efficiently as possible with respect to human resources, financial management and profitability. </span></li>\n<li><span style=\"color: rgb(35, 111, 161); font-weight: bold\"><span style=\"font-size: 12pt\">Technical skills</span></span><span style=\"font-size: 12pt\">: Constantly strives to increase technical knowledge to improve training tools through latest product knowledge, industry knowledge, and research.</span></li>\n<li><span style=\"font-weight: bold\"><span style=\"color: rgb(68, 114, 196); font-size: 12pt\"><span style=\"color: rgb(35, 111, 161)\">Growth and Learning</span>:</span></span> <span style=\"font-size: 12pt\">Is curious and understands that learning is a lifelong endeavor. You own your learning and development, and you are committed to evolving.</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"color: rgb(35, 111, 161); font-weight: bold\"><span style=\"font-size: 12pt\">Here’s what you need to have:</span></span></p>\n<ul>\n<li>Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field (or equivalent experience)</li>\n<li>4-7+ years of experience in digital or growth marketing with a focus on lead generation and conversion</li>\n<li>Strong understanding of digital channels including paid media, SEO, email, landing pages, and website optimization</li>\n<li>Experience with CRM and marketing automation tools (e.g., HubSpot or similar)</li>\n<li>Proven ability in performance tracking, funnel analysis, A/B testing, and conversion optimization</li>\n<li>Experience managing digital budgets with focus on efficiency and ROI</li>\n<li>Ability to write clear, conversion-focused website copy based on briefs</li>\n<li>Experience working with vendors and external partners to deliver marketing initiatives</li>\n<li>Strong cross-functional collaboration skills with Creative, Brand, Sales, and leadership teams</li>\n<li>Strong organizational and project management skills in a fast-paced environment</li>\n<li>Ability to analyze data and present actionable insights and recommendations</li>\n<li>Experience managing and maintaining digital tools, platforms, and assets for performance and reliability</li>\n<li>Regular, punctual, and consistent attendance</li>\n<li>Must be able to work any shift and weekends, variable schedule(s) as necessary to meet the needs and goals of the business<br></li>\n</ul>\n<p><span> </span></p>\n<p><span>Still Interested? Apply today!</span><br><span> </span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">GTA Val-You’s:</span></span></p>\n<p><span style=\"color: rgb(35, 111, 161); font-size: 12pt\"><span style=\"font-weight: bold\">Our Customers Matter. Build Trust Through Respect. Be Accountable. Learning is Growth. Lead with Care. Win Together. Be a Game Changer.</span></span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Teleguam Holdings LLC dba GTA is an Equal Opportunity Employer</span></p>\n<p><span style=\"font-size: 12pt; font-style: italic\">Teleguam Holdings LLC, dba GTA is an Equal Opportunity employer dedicated to building an inclusive and diverse workforce as we see this is critical to the success of our company. Having diverse perspectives, experiences, and skills within our teams allows us to learn from each other and grow as individuals, which leads to better work and outcomes. Through our actions, our goal is to create long term impactful change throughout the company and our island community. However you identify or whatever background you come from, we welcome you to be a part of this change. We ask that you apply to a role that excites you and where you can bring your authentic, best self to work. Keep in mind that all aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt\">Read more about our commitment to these principles in the <a href=\"https://www.eeoc.gov/employees-job-applicants\" target=\"_blank\" rel=\"noopener noreferrer\">Department of Labor's EEO notices</a> and <a href=\"https://dol.guam.gov/compliance/\" target=\"_blank\" rel=\"noopener noreferrer\">Guam Department of Labor notices</a>.</span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt\">Other applicable federal employment laws include <a href=\"https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Family Medical Leave Act (FMLA)</a> and  <a href=\"https://www.dol.gov/sites/dolgov/files/VETS/legacy/files/USERRA_Private.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Uniform Services employment and Reemployment Act (USERRA).</a></span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Accommodations for Applicants with Disabilities</span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-style: italic\">Teleguam Holdings LLC, dba GTA has always worked to provide qualified applicants and employees who are disabled veterans or individuals with disabilities with needed reasonable accommodations in accordance with the ADA. If you have difficulty using our online system due to a disability and need an accommodation, please email us at </span><a href=\"mailto:[email protected]\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-style: italic\">[email protected]</span></a><span style=\"font-style: italic\"> or call us at (671) 644-0300.</span></span></p>",
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