SEO Specialist

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    "requisitionDescription": "<p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;background:white;' data-pasted=\"true\"><strong><span style=\"font-family: arial, sans-serif; color: rgb(0, 0, 0); font-size: 16px;\">SEO Specialist</span></strong></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;background:white;'><span style=\"font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;'><span style=\"font-family: arial, sans-serif; font-size: 16px; color: rgb(0, 0, 0);\">WeatherTech Direct, LLC is seeking a well-qualified <strong>SEO Specialist</strong> to improve organic visibility, search performance, and content discoverability across WeatherTech&#39;s ecommerce ecosystem. This role expands beyond traditional SEO to support answer-driven and AI-powered search experiences (AEO &amp; GEO), ensuring content is optimized for rankings, direct answers, and generative search visibility. <strong>This is an on-site position located at our Bolingbrook, IL corporate office.</strong></span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;'><span style=\"font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;background:white;'><span style=\"font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><strong>This is a great opportunity to join our growing company</strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;font-size:15px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">Employees who demonstrate EXCELLENT performance, attitude, and punctuality have the potential to earn end of year bonuses and pay increases!</li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">This is an exciting opportunity with potential to advance for hard working, reliable, and teamwork-minded individuals.&nbsp;</li></ul></div><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;background:white;'><span style=\"font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;background:white;'><span style=\"font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><strong>Essential Functions</strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;font-size:15px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;\"><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><span style=\"line-height: 107%;\">Own technical SEO health, including site architecture, crawlability, indexation, rendering, and structured data implementation</span></li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><span style=\"line-height: 107%;\">Conduct keyword and topic-based research to identify opportunities aligned with search intent and evolving user behavior</span></li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><span style=\"line-height: 107%;\">Partner with Merchandising and Content teams to optimize PLPs, PDPs, buying guides, and editorial content</span></li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><span style=\"line-height: 107%;\">Optimize and structure content for answer-driven and AI search experiences, including featured snippets, People Also Ask, zero-click results, and AI-generated responses</span></li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><span style=\"line-height: 107%;\">Develop internal linking strategies, content hierarchy, and semantic topic clustering to strengthen authority and discoverability</span></li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><span style=\"line-height: 107%;\">Monitor and analyze performance across rankings, traffic, click-through rates, and SERP feature visibility, including AI-driven placements</span></li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><span style=\"line-height: 107%;\">Identify technical issues and collaborate with developers to implement SEO best practices and improvements</span></li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><span style=\"line-height: 107%;\">Support site redesigns, launches, and enhancements with SEO requirements, QA, and validation</span></li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><span style=\"line-height: 107%;\">Analyze competitor strategies and search trends across traditional and AI search landscapes</span></li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><span style=\"line-height: 107%;\">Track and report on performance across multi-surface search (web, AI, image, and marketplace)</span></li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><span style=\"line-height: 107%;\">Execute ongoing optimizations and support SEO testing and experimentation initiatives</span></li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><span style=\"line-height: 107%;\">Support local, marketplace, and emerging search efforts, including product data optimization for search and AI platforms</span></li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><span style=\"line-height: 107%;\">Perform other duties as assigned</span></li></ul></div><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:.25in;line-height:106%;background:white;'><span style=\"font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:.5in;line-height:106%;background:white;'><span style=\"font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;background:white;'><span style=\"font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><strong>Qualifications</strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;font-size:15px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;\"><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">4&ndash;7+ years of SEO experience, preferably within ecommerce</li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">Strong understanding of technical SEO, including crawlability, indexation, site architecture, and structured data</li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">Experience with GA4, Google Search Console, and SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs)</li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">Working knowledge of Answer Engine Optimization (AEO), including featured snippets, People Also Ask, and voice search</li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">Familiarity with Generative Engine Optimization (GEO) and AI-driven search ecosystems</li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">Understanding of entity-based and semantic SEO, including how search engines interpret and connect content</li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">Awareness of modern search behavior, including zero-click searches and AI-driven discovery</li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">Experience collaborating cross-functionally with content, product, and development teams</li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">Strong analytical, problem-solving, and communication skills</li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">Experience with or exposure to enterprise ecommerce platforms preferred</li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">Must be authorized to work in the United States</li></ul></div><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:.25in;line-height:106%;background:white;'><span style=\"font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;background:white;'><span style=\"font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\"><strong>Why you&rsquo;ll love working at WeatherTech</strong></span></p><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;background:white;'><span style=\"font-family: arial, sans-serif; color: rgb(0, 0, 0); font-size: 16px;\">WeatherTech Direct LLC is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and clean and safe workspace. Employees are offered an array of perks including:&nbsp;</span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;font-size:15px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">Outstanding BlueCross BlueShield of Illinois Medical plans; as well as dental, vision, short and long term disability, and company-paid life insurance</li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">401(k) plan with employer matching</li><li style=\"margin: 0in 0in 8pt; line-height: 106%; font-size: 16px; font-family: arial, sans-serif; color: rgb(0, 0, 0);\">Paid vacation, holidays, and personal time</li></ul></div><p style='margin:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:106%;'><br></p>\n",
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