Associate Brand Manager (Pushcorp)

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    "requisitionDescription": "<div><div><p data-pasted=\"true\">&nbsp;</p><p>Bring your creativity and fresh thinking to PUSHCORP, a cutting-edge subsidiary of WALTER Surface Technologies. Since 1952, WALTER has built a reputation for high quality and innovation in surface treatment technologies and a global leader in high-performance solutions for the metalworking industry. Our core philosophy centers on empowering customers to work smarter and achieve excellence through the best technology, products, performance, safety, and durability&mdash;driving increased productivity and profitability.</p><p>&nbsp;</p><p>We are looking for a dynamic, innovative, and execution-driven <strong>Associate Brand Manager</strong> to help elevate PushCorp&rsquo;s presence in the automated metalworking and robotic material removal market. You will play a critical role in implementing PushCorp&rsquo;s marketing plan, supporting product positioning, managing content programs, and enabling our sales teams and partners with high-impact tools.</p><p>&nbsp;</p><p>If you thrive in both creative and analytical environments and cross-functional collaboration, we want to hear from you!&nbsp;</p><p>&nbsp;</p><p><strong><u>Responsibilities:</u></strong></p><p><strong><u>&nbsp;</u></strong></p><ul><li><em><u>Lead the execution of the annual PUSHCORP marketing plan across digital, events, PR, and partner channels:</u></em><ol><li>Coordinate with sales, product management, and the broader WALTER marketing team to ensure consistent messaging for automation</li><li>Work closely with external and internal collaborators to ensure delivery of various assets.</li><li>Develop and maintain sales enablement tools such as brochures, data sheets, application one‑pagers, and product‑focused videos.</li></ol></li><li><em><u>Lead Generation:</u></em> Assist with planning and running lead‑generation campaigns (email, digital ads, partner campaigns), including list segmentation, asset preparation, and lead routing to sales.</li><li><em><u>Video Production &amp; Demos:&nbsp;</u></em>Coordinate creation of customer demo and product videos (concept, scripting, filming logistics, and edits) for use on the website, social media, and at tradeshows.</li><li><em><u>Integrator &amp; Robot Manufacturer Partnerships:&nbsp;</u></em>Support marketing programs with integrator partners and robot manufacturers&rsquo; ecosystem platforms (e.g., partner portals, solution marketplaces, application showcases).</li><li><em><u>Digital Marketing &amp; Website Enhancements:&nbsp;</u></em>Support ongoing improvements to the PUSHCORP website, including new pages, landing pages, blog content and forms.</li><li><em><u>Tradeshow &amp; Event Promotion:&nbsp;</u></em>Execute pre‑, during‑, and post‑show promotion for key tradeshows and events, including branding elements, lead capture and follow‑up workflows to maximize ROI from events</li><li><em><u>Social Media &amp; Community Management:&nbsp;</u></em>Manage day‑to‑day execution of PUSHCORP social media channels (content calendar, posting, basic creative, and community engagement).</li><li><em><u>Industry Publications &amp; PR:&nbsp;</u></em>Coordinate press releases, product news, and application stories for industry publications.</li><li><em><u>Analytics &amp; Reporting:&nbsp;</u></em>Track performance of campaigns and channels (website, email, tradeshows, social media, partner platforms) using available tools.</li></ul><p><strong><u>&nbsp;</u></strong></p><p><strong><u>Knowledge, Skills and Abilities:</u></strong></p><ul><li>Understanding of B2B marketing fundamentals; familiarity with industrial or technical audiences is an asset.&nbsp;</li><li>Experience executing multi‑channel marketing tactics (email, digital, events, PR, social).</li><li>Working knowledge of website CMS tools, SEO basics, and marketing automation/CRM platforms (e.g., HubSpot, Salesforce or equivalents).</li><li>Basic video production and editing skills (or the ability to coordinate with external partners and agencies).</li><li>Basic copywriting and editing skills in English and French; able to turn technical information into clear, compelling messages.</li><li>Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.</li><li>Collaborative mindset and ability to build productive relationships with sales, product, distributors, integrators, and media partners.&nbsp;</li><li>Data‑driven mindset with the ability to interpret metrics and turn them into actionable improvements.</li></ul><p>&nbsp;</p><p><strong><u>Experience &amp; Education:</u></strong></p><ul><li>University degree in marketing, business administration, communications or equivalent.</li><li>Minimum 3<strong>&nbsp;</strong>years of direct work experience in marketing&nbsp;</li><li>Experience working in a B2B industrial company &amp; knowledge of B2B content marketing strategy.&nbsp;</li><li>Must be able to travel to the U.S. as required.</li></ul></div></div>\n",
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