Home › Companies › Tonies › Senior E-Commerce Manager (Hybrid) London - 12 Month FTC
Senior E-Commerce Manager (Hybrid) London - 12 Month FTC
Tonies · London · Hybrid · Active · Personio
Job facts
| Field | Value |
|---|---|
| Company | Tonies |
| Title | Senior E-Commerce Manager (Hybrid) London - 12 Month FTC |
| Normalized title | - |
| Department / team | Marketing & eCommerce UK / Finance |
| Location | London |
| Work model | Hybrid / Hybrid |
| Employment type | Full Time |
| Salary | - |
| Status | active |
| ATS provider | Personio |
| Posted / first seen | 2026-05-12 / 2026-05-30 |
| Changed / last seen | 2026-05-30 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Tonies. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Personio. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| Department jobs | Active postings in Marketing & eCommerce UK. | Open |
| Work model jobs | Active Hybrid postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Tonies |
| Source | 744942a5-da57-45f8-932b-d1fa673de86f |
| ATS provider | Personio |
Description
About tonies:
tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.
Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
You as part of tonies:
Overview At tonies®, we’re on a mission to transform how children experience stories, music, and learning —creating magical screen-free experiences that families love. As we continue to scale across the UK, we’re looking for an exceptional Senior Ecommerce Manager to take ownership of our UK Direct-to-Consumer channel (web & app) during a pivotal 12-month fixed term contract.
This is a rare opportunity to step into a highly strategic, commercially critical leadership role at one of the world’s fastest-growing children’s brands. You’ll own the strategy, trading performance, and long-term growth of the UK DTC business shaping how tonies shows up digitally, driving sustainable revenue and margin growth, and ensuring our web & app ecosystem plays a leading role in our broader UK commercial strategy. You will lead the UK DTC channel as a true business owner, balancing short-term commercial performance with long-term customer and brand value.
Your tasks and responsibilities will include:
Drive Commercial Performance
Own UK DTC revenue and trading performance across web & app
Lead weekly, monthly, and peak trading reviews, forecasting, and reporting
Set promotional strategy in partnership with the UK Marketing Director and ensuring guardrails are set across pricing, product, and campaign timing
Define and optimise CRO priorities to improve conversion, AOV, and customer value
Lead category forecasting, scenario planning, and capacity forecasting with Operations
Lead Cross-Functionally:
Partner closely with Retail, Marketplaces, Finance, Product, Global Digital, and Brand teams
Lead and develop 1 direct report (Ecommerce Manager) driving high standards and strong execution
Use customer reviews and insights strategically to improve growth and customer experience
What we are looking for:
This role is ideal for a highly commercial ecommerce leader who thrives at both strategic and operational altitude.
You’ll likely bring:
Extensive experience in senior ecommerce or digital commerce roles
Proven ownership of ecommerce channels generating £25M+ revenue
Strong commercial and strategic thinking, with the ability to balance immediate trade with long-term brand growth
Deep expertise across ecommerce ecosystems: web, app, UX, CRO, CRM
Strong forecasting, P&L, scenario planning, and capacity planning experience
Experience leading cross-functional teams across marketing, retail, marketplaces, product, and operations
Exceptional communication and stakeholder management skills
Confidence operating at pace in a dynamic, fast-growth business
Why tonies?
Office - 2 days a week in the London office (Tues & Weds)
Time Away – 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
Health & Wellbeing – Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher
Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity
At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.
Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
The Recruitment Process
Intro call with the People & Culture talent team Virtual call with the Hiring Manager Case study interview Final stage with general manager
Ready to join us? Apply today to help us create joyful moments for children and families worldwide.
Full job record
| Job ID | 614aad7f414b9d1ddc972178754c8d7838fe3f0b |
| Org ID | 4d159ab6-7e95-4ae6-893b-803a44d470bc |
| Source ID | 744942a5-da57-45f8-932b-d1fa673de86f |
| Board ID | 744942a5-da57-45f8-932b-d1fa673de86f |
| Provider | personio |
| Provider Job Key | 2632015 |
| Title | Senior E-Commerce Manager (Hybrid) London - 12 Month FTC |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | London |
| Department | Marketing & eCommerce UK |
| Team | Finance |
| Employment Type | full_time |
| Workplace Type | hybrid |
| Remote Policy | hybrid |
| Country | London |
| Region | — |
| City | — |
| Salary Raw | — |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | — |
| Source URL | https://tonies.jobs.personio.de/job/2632015?language=en |
| Apply URL | https://tonies.jobs.personio.de/job/2632015?language=en |
| First Seen At | 2026-05-30 05:53:22Z |
| Last Seen At | 2026-06-06 07:54:28Z |
| Last Checked At | 2026-06-06 07:54:28Z |
| Last Changed At | 2026-05-30 05:53:22Z |
| Inactive At | — |
| Source Posted At | 2026-05-12 11:04:10Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=personio/board=tonies.de/date=2026-06-06/2026-06-06T07-54-27-584Z-c4de244730165603dd104e747687c3f5789dd2e8a6602ffa062c8fbcc8e7ff2a.json |
Event Fields
{
"content_hash": "bf275f7a9f6079fa25494a381ce1d6caf8effcdfff617efe5a7adb18da5f2cda",
"source_hash": "442161ad52d4359d141cfaa3a1fad88f3197a1e629f7f813b593c8132e93ffa3",
"last_changed_at": "2026-05-30T05:53:22.374Z",
"active_status": "active"
}Parsed Structured
{
"language": "en",
"location": {
"raw": "London",
"city": null,
"region": null,
"country": "London",
"is_remote": false,
"confidence": 0.8
},
"salary_max": null,
"salary_min": null,
"inferred_at": "2026-06-06T07:54:28.375Z",
"launch_scope": {
"reason": "personio_production_catalog",
"included": true,
"location": {
"raw": "London",
"city": null,
"region": null,
"country": "London",
"is_remote": false,
"confidence": 0.8
},
"countries": [
"London"
]
},
"remote_policy": "hybrid",
"salary_period": null,
"workplace_type": "hybrid",
"salary_currency": null
}Extensions
{}Native Structured
{
"id": "2632015",
"name": "Senior E-Commerce Manager (Hybrid) London - 12 Month FTC",
"office": "London",
"keywords": [],
"schedule": "full-time",
"createdAt": "2026-05-12T11:04:10+00:00",
"seniority": "experienced",
"department": "Marketing & eCommerce UK",
"occupation": "direct_marketing_crm",
"subcompany": "tonies UK Ltd.",
"employmentType": "permanent",
"jobDescriptions": [
{
"name": "About tonies:",
"value": "tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.<br><br>Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination."
},
{
"name": "You as part of tonies:",
"value": "<span style=\"font-size:12px;font-family:Arial, sans-serif;color:rgb(29,28,29);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Overview</span><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">At tonies®, we’re on a mission to transform how children experience stories, music, and learning —creating magical screen-free experiences that families love. As we continue to scale across the UK, we’re looking for an exceptional </span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Senior Ecommerce Manager</span><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> to take ownership of our UK Direct-to-Consumer channel (web & app) during a pivotal 12-month fixed term contract.</span></p><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">This is a rare opportunity to step into a highly strategic, commercially critical leadership role at one of the world’s fastest-growing children’s brands. You’ll own the strategy, trading performance, and long-term growth of the UK DTC business shaping how tonies shows up digitally, driving sustainable revenue and margin growth, and ensuring our web & app ecosystem plays a leading role in our broader UK commercial strategy. You will lead the UK DTC channel as a true business owner, balancing short-term commercial performance with long-term customer and brand value.</span></p><br>"
},
{
"name": "Your tasks and responsibilities will include:",
"value": "<p style=\"line-height:1.38;margin-top:14pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Drive Commercial Performance</span></p><ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Own UK DTC revenue and trading performance across web & app</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Lead weekly, monthly, and peak trading reviews, forecasting, and reporting</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Set promotional strategy in partnership with the UK Marketing Director and ensuring guardrails are set across pricing, product, and campaign timing</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Define and optimise CRO priorities to improve conversion, AOV, and customer value</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Lead category forecasting, scenario planning, and capacity forecasting with Operations</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Lead Cross-Functionally: </span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Partner closely with Retail, Marketplaces, Finance, Product, Global Digital, and Brand teams</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Lead and develop 1 direct report (Ecommerce Manager) driving high standards and strong execution</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Use customer reviews and insights strategically to improve growth and customer experience</span></p></li></ul>"
},
{
"name": "What we are looking for:",
"value": "<p style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">This role is ideal for a highly commercial ecommerce leader who thrives at both strategic and operational altitude.</span></p><p style=\"line-height:1.38;margin-top:14pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You’ll likely bring:</span></p><ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Extensive experience in senior ecommerce or digital commerce roles</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Proven ownership of ecommerce channels generating £25M+ revenue</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Strong commercial and strategic thinking, with the ability to balance immediate trade with long-term brand growth</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Deep expertise across ecommerce ecosystems: web, app, UX, CRO, CRM</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Strong forecasting, P&L, scenario planning, and capacity planning experience</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Experience leading cross-functional teams across marketing, retail, marketplaces, product, and operations</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Exceptional communication and stakeholder management skills</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Confidence operating at pace in a dynamic, fast-growth business</span></p></li></ul>"
},
{
"name": "Why tonies?",
"value": "<strong>Office - </strong>2 days a week in the London office (Tues & Weds)<br><br><strong>Time Away</strong> – 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.<br><br><strong>Health & Wellbeing</strong> – Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher<br><br><strong>Financial & Career Growth</strong> – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.<br><br><strong>Family & Lifestyle Perks</strong> – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.<br><br>Equity and Diversity<br><br>At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.<br><br>Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner. <br><br>The Recruitment Process <br><ul><li>Intro call with the People & Culture talent team </li><li>Virtual call with the Hiring Manager </li><li>Case study interview</li><li>Final stage with general manager<br> </li></ul>Ready to join us? Apply today to help us create joyful moments for children and families worldwide."
}
],
"occupationCategory": "marketing_and_product",
"recruitingCategory": "Finance"
}Get this page with API
Rendered from the bluedoor Job Postings API. Reproduce it:
GET https://api.bluedoor.sh/job-postings/v1/jobs/614aad7f414b9d1ddc972178754c8d7838fe3f0b?include=descriptionJSONGET https://api.bluedoor.sh/job-postings/v1/orgs/4d159ab6-7e95-4ae6-893b-803a44d470bcJSONGET https://api.bluedoor.sh/job-postings/v1/sources/744942a5-da57-45f8-932b-d1fa673de86fJSONGET https://api.bluedoor.sh/job-postings/v1/jobs/614aad7f414b9d1ddc972178754c8d7838fe3f0b/eventsJSON