Senior CRM Manager (m/f/d) - Focus Retention

{
  "content_hash": "76801d1509803fdd23c4651522f133057b7fb6cde6b821f33106b47dfd17632c",
  "source_hash": "d4ef602c9df4276de7caa2cc099a63db5b5b92ef2bfc333554f5f94e65fd7e4b",
  "last_changed_at": "2026-06-06T07:58:02.830Z",
  "active_status": "deleted"
}

{
  "language": "en",
  "location": {
    "raw": "München",
    "city": null,
    "region": null,
    "country": "München",
    "is_remote": false,
    "confidence": 0.8
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-03T12:38:03.608Z",
  "launch_scope": {
    "reason": "personio_production_catalog",
    "included": true,
    "location": {
      "raw": "München",
      "city": null,
      "region": null,
      "country": "München",
      "is_remote": false,
      "confidence": 0.8
    },
    "countries": [
      "München"
    ]
  },
  "remote_policy": "hybrid",
  "salary_period": null,
  "workplace_type": "hybrid",
  "salary_currency": null
}

{}

{
  "id": "2611300",
  "name": "Senior CRM Manager (m/f/d) - Focus Retention",
  "office": "München",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-04-23T11:18:42+00:00",
  "seniority": "experienced",
  "department": "Marketing",
  "occupation": "direct_marketing_crm",
  "subcompany": null,
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "ABOUT EDURINO",
      "value": "<p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">EDURINO sets new standards for early childhood education through hybrid learning.</span></p><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">We merge engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential.</span></p><span style=\"font-size:12px;font-family:Verdana, Geneva, sans-serif;\"><br></span><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">As one of Europe’s most innovative EdTechs, we’re already generating double-digit million revenue today. Following the successful close of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion.</span></p>"
    },
    {
      "name": "ABOUT THE ROLE",
      "value": "<p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">As our Senior CRM Manager you will drive retention strategies as a vital lever for our sustainable growth. Bridging the gap between Product and Marketing, you have the autonomy to shape customer touchpoints and the creative freedom to experiment boldly with a product that provides genuine educational value and joy to children and parents alike.</span></p><ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Take full ownership of the reactivation and repurchase strategy, steering the KPIs that define our long-term customer success and loyalty<br><br></span></p></li><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Lead the end-to-end execution of user-flows and campaign sendouts, while continuously evolving our setup into a seamless automated ecosystem<br><br></span></p></li><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Craft high-quality, on-brand copy and visual assets by utilizing AI environments to maintain speed within our team<br><br></span></p></li><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Cultivate a rigorous A/B testing culture by defining clear hypotheses and evaluating tests across content, triggers, and incentives to generate actionable insights<br><br></span></p></li><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Partner closely with the Product team to extend digital learning features into CRM touchpoints, ensuring our communication supports the overall customer journey<br></span></p></li><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Integrate wider marketing campaigns and product launches into personalized, customer-facing plans that resonate with our community of parents</span></p></li></ul>"
    },
    {
      "name": "ABOUT YOU",
      "value": "<p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">We are looking for a data-fluent strategist who possesses the creative spark to turn emails into a captivating narrative for families. You thrive in an environment where you own the entire lifecycle, from high-level roadmap definition to the final analytical evaluation.</span></p><ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">4+ years of relevant CRM experience in a B2C environment, ideally with an app-based product<br><br></span></p></li><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Expertise in building complex automation triggers and lifecycle setups that go beyond welcome or abandoned cart flows<br><br></span></p></li><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">A strong analytical foundation with the ability to set up and manage your own monitoring systems for KPIs, cohort analysis, and segmentation<br><br></span></p></li><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Native-level German and fluent English skills to ensure our communication is empathetic and culturally resonant<br><br></span></p></li><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Advanced proficiency in leveraging AI tools to build custom workflows that accelerate creative production and strategic ideation<br><br></span></p></li><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Experience working in small, lean teams where you are comfortable handling everything from high-level strategy to hands-on execution<br><br></span></p></li><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Passion for storytelling and turning user insights into creative, audience-oriented stories<br></span></p></li><li style=\"list-style-type:disc;font-size:12px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:12pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Bonus: You have a track record of successfully scaling friend-referral systems or launching emerging communication channels like WhatsApp and RCS</span></p></li></ul>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "DE - Full Time Position"
}