Director of Growth Marketing

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{
  "lists": [
    {
      "text": "What You'll Do",
      "content": "\n<li>Own the performance marketing engine end-to-end — strategy, channel mix, budget allocation, creative direction, and execution across LinkedIn, Google, Meta, programmatic, and emerging channels.</li>\n<li>Build the growth experimentation function — run rigorous, hypothesis-driven tests across paid and organic channels, and bring the discipline to kill what isn't working fast.</li>\n<li>Drive advisor acquisition and activation — move the metrics that matter: CAC, LTV/CAC, MQL-to-SQL conversion, advisor activation rate, and payback period.</li>\n<li>Own product marketing and positioning — tell the story of our platform and AI capabilities, landing new product launches, sharpening our messaging, and arming sales and prospects with materials that make us clear and compelling.</li>\n<li>Stand up an AI-native growth stack — build and operate the agentic workflows, content pipelines, attribution models, and reporting that let a small team operate like a large one. You should be using AI to write, test, optimize, segment, personalize, and analyze daily.</li>\n<li>Own lifecycle and email — design and run the nurture, activation, and re-engagement programs that turn cold advisor interest into placed cases.</li>\n<li>Partner with sales and product — work closely with the brokerage and PCS sales teams to align on ICP, messaging, and what's actually converting at the close.</li>\n<li>Measure everything — build the LTV/CAC, attribution, and funnel reporting that gives us a clear view of what's working, and present it to leadership and the board.</li>\n<li>Lay the foundation for the team — as a senior IC today, you'll set the strategy, prove the model, and shape how the marketing function scales, including future hires.</li>\n"
    },
    {
      "text": "Who You Are",
      "content": "\n<li>7+ years in performance marketing or growth marketing at B2B SaaS, fintech, or vertical SaaS companies, with at least 3+ years owning paid acquisition and growth strategy.</li>\n<li>You've helped scale a growth function before, ideally taking a B2B company from early-stage experiments to a repeatable acquisition engine.</li>\n<li>You actively use AI in your marketing workflow and can talk about specific tools, prompts, and pipelines you've built or improved.</li>\n<li>Product marketing chops — comfortable positioning a product, leading a launch, and translating technical and AI capabilities into customer value.</li>\n<li>Strong across several performance marketing channels (LinkedIn Ads, Google Ads, Meta, programmatic, SEO, lifecycle/email) and excited to keep learning new ones.</li>\n<li>Comfortable with attribution, cohort analysis, and the messy reality of measuring what's actually working. SQL skills are a plus.</li>\n<li>You've worked in environments with longer sales cycles and complex buyers, and you know how to stay patient and strategic when results aren't instant.</li>\n<li>You like building from scratch and you're not precious about doing the work yourself, but you also know when to ask for help.</li>\n<li>You're a strong writer who can take something complicated and make it clear and compelling.</li>\n<li>Bonus: experience marketing to financial advisors, insurance professionals, or other high-trust, regulated B2B audiences.</li>\n"
    },
    {
      "text": "Comp & Benefits",
      "content": "\n<li>Base salary: $200,000 – $240,000</li>\n<li>Meaningful equity in a Series A company</li>\n<li>Full medical, dental, and vision (100% employer-paid for the individual)</li>\n<li>401(k), unlimited PTO, and parental leave</li>\n<li>Hybrid in our NYC office (4 days/week)</li>\n"
    }
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  "createdAt": 1780601339545,
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    "team": "Marketing",
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