Senior Marketing Manager

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    "description": "<p><span style=\"font-size: 24pt\">Senior Marketing Manager </span></p>\n<p><br></p>\n<p>Neato is a 2P eCommerce accelerator. We buy inventory from established CPG brands, become their seller of record, and run Amazon, TikTok Shop, Walmart, and DTC end to end from a single inventory pool. Partner brands include illy, Earth Animal, Wiley Wallaby, Rocketbook. We're a $53M business targeting $100M in 2026 with a $25M raise behind us.</p>\n<p>We need a generalist marketing operator. Not a channel specialist. Not a coordinator with a senior title. The person the VP of Marketing trusts to run the function when he's on a plane.</p>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">What this role actually is</span></p>\n<p>This is the second-in-command of Neato's marketing function.</p>\n<p>The VP sets direction, holds the vision, owns external relationships. You make the machine run. You take the in-the-weeds work off his plate — paid, ABM, events, SEO/GEO/AEO, marketing ops, team rhythm. You don't need to be the world's best at any one of them. You need to be genuinely strong across all of them.</p>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">What you'll own</span></p>\n<p><span style=\"font-weight: bold\">Paid acquisition.</span> LinkedIn (ABM-style campaigns, audience uploads, creative testing, daily pacing) and Google (search, display, retargeting). Setup through monthly reporting. We're running an 8-figure ICP target list on LinkedIn — you take it and run it.</p>\n<p><span style=\"font-weight: bold\">ABM execution.</span> Multi-touch motions across cold email, gifting, custom landing pages, and nurture. HubSpot list builds, workflow setup, sequence sends, gifting coordination, response routing to sales.</p>\n<p><span style=\"font-weight: bold\">SEO, GEO, and AEO.</span> Technical audit on neato.com, content strategy, and optimization for ChatGPT/Claude/Perplexity citations and Google AI Overviews. We're building this in 2026.</p>\n<p><span style=\"font-weight: bold\">Events.</span> Cosmoprof Vegas (July), SUPERZOO with a Sphere suite (August), Groceryshop (September), NACS and SupplySide (October). Logistics, materials, booth coordination, on-the-ground execution, follow-up sequences.</p>\n<p><span style=\"font-weight: bold\">Campaign management.</span> Briefs, timelines, asset requests, channel sequencing, post-mortems across every cross-channel campaign.</p>\n<p><span style=\"font-weight: bold\">Marketing ops.</span> HubSpot admin, monday.com boards, vendor and agency management, press kit maintenance, internal team rituals.</p>\n<p><span style=\"font-weight: bold\">Sales enablement.</span> Case studies, collateral, talking points, win-stories — the kit the sales team uses every day.</p>\n<p><span style=\"font-weight: bold\">Speaking and podcast pipeline.</span> Pitching Spencer and AC onto industry podcasts and conferences. You own outreach, verification, and post-booking prep.</p>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">What success looks like (12 months)</span></p>\n<ul>\n<li>Paid CPL inside our $175 plan target across ABM motions</li>\n<li>A working ABM motion generating 10+ enterprise SQLs per month</li>\n<li>neato.com organic traffic growing month over month</li>\n<li>5+ trade shows executed without VP micromanagement</li>\n<li>A HubSpot ops layer the sales team actually uses</li>\n<li>60%+ of in-the-weeds work off the VP's plate</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">Who thrives here</span></p>\n<ul>\n<li>5+ years in marketing, at least 3 at a growth-stage B2B or DTC company with multi-channel ownership</li>\n<li>Real paid budgets across LinkedIn and Google (Meta a plus)</li>\n<li>Built or substantially improved a HubSpot instance from inside the tool</li>\n<li>Executed at least one trade show end to end</li>\n<li>Comfortable pulling your own data and building your own dashboards</li>\n<li>Managed agencies and held them to high standards</li>\n<li>Opinionated — willing to push back on the VP when a call is wrong</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Bonus:</span> eCommerce/Amazon/CPG experience · ABM at a B2B company · SEO/GEO/AEO chops · Vegas-based or willing to relocate</p>\n<p><br></p>\n<p><span style=\"font-size: 18pt\">What you will not do</span></p>\n<p>Wait for tasks to be assigned. Operate in one channel. Hide behind agencies. Show up without an opinion.</p>\n<p><br></p>\n<p><span style=\"font-size: 18pt\">Compensation</span></p>\n<p>$110,000–$130,000 DOE · Medical, dental, vision · Unlimited PTO · Direct line of sight to a Director role as the function scales</p>\n<p><br></p>\n<p><em>Neato is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.</em></p>\n\n\n\n\n<span><span style=\"font-size: 14pt; font-weight: 433.3\"><span><br></span></span></span>\n\n\n",
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