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    "requisitionDescription": "<div><p data-pasted=\"true\"><strong>Director of Marketing</strong></p><p><strong>Location:</strong> Dallas, Texas</p><p><strong>Position Summary:</strong></p><p>The <strong>Director of Marketing</strong> leads the strategy, development, and execution of integrated marketing initiatives across multiple grocery brands, including Grocery Services North (GSN), JC Food Mart (JCFM), and Lone Star Family Markets (LSFM).</p><p>This role blends <strong>creative leadership, digital marketing strategy, and hands-on execution</strong>. The ideal candidate is a <strong>creative storyteller and data-driven marketer</strong> who thrives in a fast-paced retail environment and excels at building engaging content, driving customer engagement, and increasing brand visibility across both digital and traditional channels.</p><p>The Director of Marketing will oversee <strong>social media, digital advertising, SMS marketing, creative production, brand communications, and store launch marketing</strong>, ensuring campaigns are executed effectively and aligned with business goals.</p><p><strong>Key Responsibilities:</strong></p><p><strong>Marketing Strategy &amp; Brand Leadership</strong></p><ul type=\"disc\"><li>Develop and execute marketing strategies that strengthen brand awareness, drive store traffic, and support business growth across multiple grocery brands.</li><li>Lead the planning and execution of integrated campaigns across social media, paid advertising, SMS marketing, print, and digital channels.</li><li>Maintain consistent brand voice, messaging, and visual identity across all customer touchpoints.</li><li>Identify emerging digital marketing trends and implement creative strategies to enhance customer engagement.</li></ul><p><strong>Digital Content &amp; Social Media Leadership</strong></p><ul type=\"disc\"><li>Lead the creation and publication of organic social media content (posts, stories, reels) across Facebook, Instagram, and YouTube.</li><li>Create engaging, culturally relevant content in English and Spanish that connects with diverse communities.</li><li>Manage social media calendars, scheduling tools (Later), and analytics platforms (Metricool).</li><li>Monitor community engagement by responding to comments, direct messages, and customer interactions.</li><li>Collaborate with internal teams and external partners to produce compelling visual and video content.</li></ul><p><strong>Paid Digital Advertising</strong></p><ul type=\"disc\"><li>Serve as the primary internal lead working with external agencies managing paid social (Meta Ads) and paid search (Google Ads) advertising campaigns.&nbsp;</li><li>Develop campaign briefs and provide creative assets for brand awareness, customer acquisition, hiring campaigns, and grand openings.</li><li>Review campaign performance and provide strategic insights to optimize results and ROI.</li></ul><p><strong>SMS &amp; Customer Engagement Marketing</strong></p><ul type=\"disc\"><li>Plan and deploy SMS marketing campaigns across all brands using FTS.</li><li>Develop customer engagement initiatives including product promotions, polls, store updates, and beginning and end of month shopping reminders.</li><li>Monitor inbound responses and maintain active customer communication.</li><li>Analyze engagement metrics and loyalty data to continuously refine messaging and campaign performance.</li></ul><p><strong>Creative Production &amp; Marketing Collateral</strong></p><ul type=\"disc\"><li>Oversee the design and development of marketing materials including brochures, in-store signage, promotional graphics, and digital content.</li><li>Design materials using Canva and Adobe Illustrator while maintaining brand standards.</li><li>Manage direct mail campaigns (Every Door Direct Mail), including route planning, print coordination, and store distribution.</li><li>Produce promotional materials supporting new store openings and brand initiatives.</li></ul><p><strong>Website &amp; Local Search Optimization</strong></p><ul type=\"disc\"><li>Create and maintain website content including store pages, blog posts, recipes, and promotional updates.</li><li>Manage Google Business Profiles across all store locations, ensuring accurate hours, photos, and descriptions.</li><li>Monitor and route Google customer reviews to appropriate internal stakeholders when needed.</li></ul><p><strong>WIC App Marketing &amp; Community Communications</strong></p><ul type=\"disc\"><li>Support outreach and marketing for the Drop Ship/Search WIC Formula App, and creating staff accounts as requested.</li><li>Develop newsletters and marketing materials for the Texas WIC community.</li><li>Coordinate onboarding calls with WIC directors and staff.</li><li>Monitor updates from Texas WIC and the National WIC Association to keep communications current.</li></ul><p><strong>Reporting &amp; Marketing Operations</strong></p><ul type=\"disc\"><li>Produce monthly marketing performance reports for brand teams, including produce and formula reporting.</li><li>Track campaign analytics and identify opportunities to improve marketing effectiveness.</li><li>Manage marketing vendor relationships and coordinate invoice submission with accounting.</li><li>Lead marketing preparation and support for new store launches, including website setup, Google Business Profiles, and social media accounts.</li></ul><h1><strong>Qualifications:</strong></h1><ul><li>Bachelor&rsquo;s Degree in Marketing, Business Administration or a related field preferred, or equivalent relevant experience</li><li>3+ years of experience in digital marketing, content strategy, or brand marketing (retail or grocery experience a plus).</li><li>Strong experience with <strong>social media marketing, digital campaigns, and content creation</strong>.</li><li>Proficiency in <strong>Canva</strong>, with experience in <strong>Adobe Illustrator or similar design tools preferred</strong>.</li><li>Experience managing multiple brands, campaigns, or product lines simultaneously.</li><li>Familiarity with marketing platforms such as Later, Metricool, SMS marketing tools, or similar.</li><li>Strong writing and storytelling skills with the ability to adapt tone across multiple audiences.</li><li>Bilingual English/Spanish preferred.</li></ul><h1><strong>Core Competencies:</strong></h1><ul><li>Creative storytelling and brand development</li><li>Data-driven marketing and campaign optimization</li><li>Digital marketing strategy and social media growth</li><li>Strong project management and organizational skills</li><li>Collaborative leadership and stakeholder communication</li><li>Ability to thrive in a fast-paced, retail environment</li></ul><h1><strong>Physical Demands and Work Environment:</strong></h1><ul><li>Prolonged periods of sitting and working on a computer</li><li>Ability to lift up to 25 pounds as needed</li><li>Occasional travel to store locations in Dallas/Fort Worth area and surrounding regions</li><li>Work environment includes office and retail store settings with moderate noise levels</li></ul></div>\n",
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