Senior Lifecycle Marketing Manager

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    "description": "<p><span style=\"font-size: 10pt; font-weight: bold; text-decoration: underline\">About Hapana</span></p>\n<p><span style=\"font-size: 10pt\">Hapana is disrupting the market in leading a software solution in the fitness industry that helps gyms, fitness studios, and franchises unlock growth and efficiency. We have revolutionised the operations of multisite boutique businesses like J.I.M, Gold’s Gym, Fitstop, STRONG Pilates, Vaura, KX Pilates, and more. Our all-in-one platform uses automated lead nurturing, captivating member experiences, multi-layered reporting, and advanced day-to-day operational controls to assist in growing member communities, expanding location footprints, and boosting revenue.</span></p>\n<p><span style=\"font-size: 10pt\">We're committed to fostering growth for our teams and clients through innovation and teamwork. Our business prides itself on its fast growth and dynamic industry, so we require humans with a vision to work with our small but mighty team. As a global company, we rely on open communication and people speaking up.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold; text-decoration: underline\">Job Summary</span></p>\n<p><span style=\"font-size: 10pt\">As Senior Lifecycle Marketing Manager, you will own and optimise Hapana’s end-to-end lead lifecycle, from MCL through MQL and into sales handover, ensuring our go-to-market team scales efficiently and supports enterprise pipeline growth. This is a senior individual contributor role, focused on lifecycle strategy, CRM architecture, ABM execution, and integrated campaign structure.</span></p>\n<p><span style=\"font-size: 10pt\">You will play a critical role in translating Hapana’s marketing and product strategy into operational, CRM-driven programs , designing scalable lifecycle journeys, enabling sales through clean data and automation, and activating ABM and integrated campaigns aligned to ICP and product priorities. Working closely with Product Marketing, Sales, and CRM, you will ensure lifecycle execution is measurable, repeatable, and tightly connected to pipeline impact.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold; text-decoration: underline\">Key Responsibilities</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Lead the demand generation and lead journey from MCL to MQL, including lifecycle design, nurturing, and sales handover to improve conversion and pipeline quality.</span></li>\n<li><span style=\"font-size: 10pt\">Lead the adoption and optimisation of AI-powered workflows across CRM, lifecycle marketing, AI SDR/BDR operations, and GTM intelligence to improve lead qualification, conversion efficiency, personalization, forecasting visibility, and operational scale.</span></li>\n<li><span style=\"font-size: 10pt\">Drive lifecycle marketing strategy and campaign execution within the CRM, partnering closely with the RevOps</span><br><span style=\"font-size: 10pt\">to optimise customer journeys, segmentation, nurture programs, and conversion performance across the funnel.</span></li>\n<li><span style=\"font-size: 10pt\">Build and optimise full-funnel lifecycle programs across acquisition, customer engagement, expansion, and retention to maximise LTV and revenue growth while owning lifecycle performance analysis and experimentation strategy.</span><span style=\"font-size: 10pt\"><br></span></li>\n<li><span style=\"font-size: 10pt\">End-to-end HubSpot website integration, including analytics, forms, CTAs, automated email journeys, workflows, and lifecycle tracking to support lead capture, nurturing, and conversion optimisation. </span></li>\n<li><span style=\"font-size: 10pt\">Lead integrated campaigns (email marketing, nurture programs, and events) optimizing sequencing, personalization, and timing to support longer buying cycles and enterprise decision-making. Events lead capture, motions, nurture and tracking.</span></li>\n<li><span style=\"font-size: 10pt\">Own ABM strategy, execution, and performance for priority segments and target accounts, driving enterprise pipeline through integrated campaigns aligned to product and ICP.</span></li>\n<li><span style=\"font-size: 10pt\">Act as a cross-functional partner across Marketing, Sales, Product Marketing, and Revenue Operations to operationalise GTM strategy, align lifecycle execution to company growth priorities, and improve enterprise revenue outcomes.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold; text-decoration: underline\">What Success Looks Like</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Higher MCL to MQL and MQL to SQL conversion, with improved ICP fit and stronger enterprise pipeline impact.</span></li>\n<li><span style=\"font-size: 10pt\">CRM and lifecycle infrastructure is clean, scalable, and trusted (data quality, integrations, reporting, handover).</span></li>\n<li><span style=\"font-size: 10pt\">Lead qualification, routing, attribution, and sales handoff processes are standardised, measurable, and consistently improving pipeline conversion and sales efficiency.</span></li>\n<li><span style=\"font-size: 10pt\">ABM programs for priority accounts generate measurable engagement and enterprise pipeline.</span></li>\n<li><span style=\"font-size: 10pt\">Integrated nurture/email/event motions accelerate progression through longer buying cycles.</span></li>\n<li><span style=\"font-size: 10pt\">AI and automation increase SDR/BDR efficiency while maintaining lead quality and pipeline KPIs.</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold; text-decoration: underline\">Qualifications &amp; Requirements</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">5+ years of experience in B2B SaaS marketing, CRM/lifecycle marketing, demand generation, or growth marketing roles.</span></li>\n<li><span style=\"font-size: 10pt\">Proven experience owning and optimizing end-to-end lead lifecycle programs from MQL through pipeline generation with analytical mindset.</span></li>\n<li><span style=\"font-size: 10pt\">Strong hands-on experience with HubSpot CRM and Marketing Hub, including workflows, automation, segmentation, lead scoring, reporting, and lifecycle management.</span></li>\n<li><span style=\"font-size: 10pt\">Practical experience leveraging AI-powered tools and automation to improve SDR/BDR efficiency, campaign execution, content workflows, personalization, and reporting.</span></li>\n<li><span style=\"font-size: 10pt\">Experience working closely with Revenue Operations and Sales teams to optimise funnel performance, pipeline visibility, lead qualification frameworks, and GTM operational processes.</span></li>\n<li><span style=\"font-size: 10pt\">Strong working knowledge of Google Analytics (GA4), Google Ads, and LinkedIn Campaign Manager, with the ability to measure campaign effectiveness and pipeline impact.</span></li>\n<li><span style=\"font-size: 10pt\">Experience managing CRM integrations and GTM tooling, including Chili Piper and other lead routing, enrichment, or automation platforms.</span></li>\n<li><span style=\"font-size: 10pt\">Demonstrated experience building and scaling ABM programs for enterprise or mid-market accounts.</span></li>\n<li><span style=\"font-size: 10pt\">Experience executing integrated campaigns across email, nurture, events, paid acquisition, and outbound motions.</span></li>\n<li><span style=\"font-size: 10pt\">Experience using Notion or similar project/documentation platforms to manage cross-functional marketing initiatives and operational processes.</span></li>\n<li><span style=\"font-size: 10pt\">Strong understanding of lead scoring, lifecycle stages, attribution, segmentation, and reporting frameworks.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Hapana is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities, and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.</span></p>\n<p><br><br></p>\n<p><br><br></p>",
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