Demand Generation Manager (United States)

The Job This role owns execution and optimization of Panther’s digital demand generation engine. The focus is on scalable pipeline creation through paid media, lifecycle marketing, and organic social programs targeting security practitioners and decision-makers. This person will act as the primary liaison with Panther’s digital agency and manage day-to-day campaign execution. The Company Panther makes security teams smarter and faster than attackers. We're building the AI SOC platform that modern security teams need. Our Detection-as-Code approach, cloud-native architecture, and powerful security data lake help teams detect and respond to threats at scale. Security teams at leading companies use Panther to protect their organizations without the overhead and costs of legacy SIEM solutions. Founded by security practitioners who lived the pain of protecting large organizations, we've raised $140M from Coatue, Lightspeed, ICONIQ Growth, Snowflake Ventures, and others. We're a global, remote-first company serving customers worldwide. Our culture is built on flexibility, transparency, and collaboration. We operate by three core values: Create Customer Love, Be an Owner, and Take Care of the Team. We believe diverse perspectives make us better, and that building great security technology should also mean building a rewarding place to work. The Responsibilities Plan and execute integrated demand generation campaigns across paid, email, lifecycle, and organic social Manage paid media strategy and external agency relationships across LinkedIn, programmatic, and digital channels Own organic social execution, growth, and influencer program coordination Build and optimize nurture and lifecycle programs in HubSpot, including audience segmentation aligned with ABM strategy Test messaging, creative, and conversion paths; track performance and surface reporting insights Collaborate with Field Marketing on event promotion and follow-up Own website performance, conversion paths, and landing page optimization Own email strategy and execution hands-on; run CRO experiments across pages, forms, and CTA The Requirements 4+ years in B2B demand generation or digital marketing B2B CRM experience required; Salesforce a strong plus — HubSpot, Zoho, or similar acceptable Awareness of SEO and AEO/LLM visibility strategies as part of an integrated demand engine. Hands-on with the demand gen stack: marketing automation (HubSpot, Marketo, Pardot), paid media (Google Ads, LinkedIn Ads, Reddit Ads), CMS, web analytics (GA4, Looker, or similar), and GTM tools like Clay or Common Room. ABM platforms like 6sense a strong plus. Comfortable in dashboards and reporting daily; ability to build reports a plus Strong collaborator with solid project management and communication skills We believe in transparency throughout our process — including how we approach AI. We recognize that AI tools can enhance productivity and support high-quality work. Candidates are welcome to use AI tools for assistance when preparing application materials and completing take-home assignments. If AI use is not permitted for a specific assessment, we will indicate that clearly in the instructions. During live interviews, we ask that candidates not use AI tools to generate or supply real-time answers. This includes reading from AI-generated responses or prompts during conversational, behavioral, or technical discussions. These conversations are designed to understand your individual thinking process, problem-solving approach, and ability to communicate your ideas. We also use AI tools to support our recruiting processes; hiring decisions are made by our team, not AI. Reasonable Accommodations We are committed to providing equal opportunity to all candidates. If you require the use of an AI-based tool or any other assistive technology as a reasonable accommodation for a disability or medical condition, please notify us prior to your interview. We will engage in an interactive process to determine what arrangements are appropriate for your situation. Accommodation requests are handled individually and in accordance with applicable law. The Perks Competitive equity in a well-established cybersecurity company Unlimited PTO with a 15-day minimum, plus local federal holidays Latest tech equipment and budget for your personalized setup Comprehensive health and benefits coverage Remote-first culture built for distributed teams Panther labs is an Equal Opportunity Employer. The Company prohibits discrimination and harassment on the basis of: race, color, national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding), gender, gender identity, gender expression, sexual orientation, marital status, age, religious creed, physical disability, mental disability, genetic information, military or veteran status, or any other status protected by law. All employment decisions are decided on the basis of qualifications, merit, and business need. Cash compensation range: $115,000 - $160,000 OTE Annually (90/10 pay split) USD Annually dependent on experience. The cash compensation above includes base salary and on-target commission for employees in eligible roles. In addition to cash compensation, all full-time Pantherinos are eligible to participate in our equity plan to receive Incentive Stock Options (ISO). Individual compensation packages are based on a few factors unique to each candidate, including their location, experience, and expertise, and may vary from the above-mentioned range.

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