Senior Manager, Audience Activation and Platform

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    "ExternalDescriptionStr": "<div>\n <div style=\"font-style:normal; font-weight:400; margin:0px; padding:0px\">\n  <div style=\"margin:2px 0px; padding:0px\">\n   <table>\n    <tbody>\n     <tr>\n      <td>\n       <div style=\"margin:0px; padding:1px 1px 0px\">\n        <div style=\"margin:0px; padding:0px\">\n         <p><span><strong>JOB SUMMARY</strong>&nbsp;</span></p>\n        </div>\n       </div></td>\n     </tr>\n     <tr>\n      <td>\n       <div style=\"margin:0px; padding:1px 1px 0px\">\n        <div style=\"margin:0px; padding:0px\">\n         <p><span>The Sr. Manager of Audience Activation and Platform will be a key member of the Data Activation and Audience Strategy team at Marriott International spearheading omni-channel and data-driven experience activations for the world’s largest travel and hospitality company. Reporting to the VP of Data Activation and Audience Strategy, the role will be responsible for supporting the enablement of a customer-centric audience strategy driving orchestrated experience activations across channels and Marketing and Service touchpoints. The Sr. Manager is a natural leader who will sit at the intersection of strategy and execution – working to translate strategic goals into actionable audiences, collaborating with Data, Digital and Global Technology teams to provision the necessary customer attributes and signals, and maintaining the platform responsible for the creation and distribution of enterprise audiences.&nbsp;</span></p>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <p><span>&nbsp;</span></p>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <p><span>This role will play a key part in advancing a more unified and scalable approach to audience strategy and activation—helping bridge strategy, operations, and execution to deliver greater value to customers and the business.&nbsp;</span></p>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <p><span>&nbsp;</span></p>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <p><span><strong>CANDIDATE PROFILE</strong>&nbsp;</span></p>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <p><span><strong>Education and Experience Required</strong>&nbsp;</span></p>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>4 years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in strategic and analytically/data-oriented positions&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>4-year degree from an accredited university Business Administration, Hospitality Management, or related major&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Experience working with Customer Data Platforms (CDP), preferably Real-Time CDP and Adobe Experience Platform&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Experience with data, audience, and CRM functions within a large consumer-led business&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Proven skill in leading and influencing across multiple functional organizations (e.g., IT, Global, Marketing) in support of business priorities&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Demonstrated experience and success leading with influence across a highly-matrixed, cross functional organization&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <p><span>&nbsp;</span></p>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <p><span><strong>Education and Experience Required</strong>&nbsp;</span></p>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>4-year degree from an accredited university in a quantitative discipline (e.g., engineering, computer science, mathematics) or a technology discipline (e.g., computer science, information management)&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <p><span>&nbsp;</span></p>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <p><span><strong>CORE WORK ACTIVITIES&nbsp;</strong>&nbsp;</span></p>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <p><span><strong>Platform Ownership:</strong>&nbsp;</span></p>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Serve as the primary business owner for the various platforms and capabilities to support audience activation (e.g., Customer Data Platform, Audience Manager, Liveramp, Google Analytics)&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Manage and support the prioritization of the audience platform backlog, including data enhancements and feature/capability enhancements&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Contribute to a governance and usage model that enables true democratization, scalability, and experimentation&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Stay abreast of emerging industry trends and best practices in data activation, audience management, and marketing technology to drive continuous improvement and innovation&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Collaborate with Data, Digital and Global Technology (GT) teams to integrate and streamline data sources, platforms, and systems for seamless data activation processes (e.g., Customer360 and other integrated data products, data warehouse, SDK, EventHub)&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Participate in vendor/partner product advisory councils to provide feedback and inform future product roadmaps&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Look for opportunities to rationalize audience platforms to streamline operations and drive cost efficiencies&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Perform key platform administration functions including usage advisory and user management&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <p><span><strong>Personalization Activation:</strong>&nbsp;</span></p>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Work with business stakeholders and GT enterprise architects to inform and align on solution architecture, specifically the role CDP will play in new use case activations&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Support the global Audience COE in the implementation of enterprise audience strategy that aligns the organization toward a common set of goals and the creation of audiences for omni-channel activations&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Translate audience and data enhancement needs into clear requirements and work plans for Data and Global Technology teams&nbsp;&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Collaborate with the Privacy teams and Marketing Orchestration and Personalization team to support best practices on audience driven approaches to increasing consent and educating internal stakeholders and customers&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Ensure audience activation activities align with data governance, consent management, and privacy standards&nbsp;&nbsp;</span></li>\n         </ul>\n        </div>\n        <div style=\"margin:0px; padding:0px\">\n         <ul>\n          <li><span>Support clear communication and education of stakeholders on audience usage, data practices, and activation approaches&nbsp;</span></li>\n         </ul>\n        </div>\n       </div></td>\n     </tr>\n     <tr>\n      <td>\n       <div style=\"margin:0px; padding:1px 1px 0px\">\n        <div style=\"margin:0px; padding:0px\">\n         <p><span>&nbsp;&nbsp;&nbsp; &nbsp;</span></p>\n        </div>\n       </div></td>\n     </tr>\n    </tbody>\n   </table>\n  </div>\n </div>\n <div style=\"font-style:normal; font-weight:400; margin:0px; padding:0px\">\n  <p><span>&nbsp;</span></p>\n </div>\n</div>\n<div>\n &nbsp;\n</div>\n<p><i>At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.</i></p>",
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