Strategist, Growth Marketing

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  "last_changed_at": "2026-05-29T07:10:04.606Z",
  "active_status": "active"
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  "location": {
    "raw": "New York",
    "city": "New York",
    "region": "NY",
    "country": "United States",
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  "lists": [
    {
      "text": "The Role: ",
      "content": "<div>\n<p>We’re hiring a Marketing Strategist who will sit across both Bespoke Post and Halfday. You’ll drive the day-to-day campaign strategy and management across all acquisition channels. You’ll manage a multi-million-dollar paid budget, build out the executional strategy for new and existing initiatives, and partner cross-functionally to scale revenue efficiently.</p>\n</div>"
    },
    {
      "text": "What You'll Do:",
      "content": "<div>\n\n<li>\n<p><strong>Drive Paid Social Growth.</strong> Plan and manage a multi-million-dollar performance budget across Meta, Pinterest, and other channels. Continuously refine creative, audiences, bidding, and funnel strategy to hit ROAS targets.</p>\n</li>\n<li>\n<p><strong>Oversee Paid Search Agency. </strong>Be the first point of contact for our Google agency in performance management, providing campaign direction, and maintaining cross-media channel efficiencies</p>\n</li>\n<li>\n<p><strong>Develop Landing Pages:</strong> Independently create and test custom landing pages in Shopify to test across relevant growth channels and iterate on learnings.&nbsp;</p>\n</li>\n<li>\n<p><strong>Integrate Attribution &amp; Incrementality.</strong> Make decisions grounded in data using MMM/modeled attribution and experiment design (geo tests, holdouts, post-purchase surveys).&nbsp;</p>\n</li>\n<li>\n<p><strong>Build Out Tactical Testing Agenda. </strong>Design A/B Tests, execute cross-channel lift studies, and report back on learnings to the wider organization.&nbsp;</p>\n</li>\n<li>\n<p><strong>Report, Forecast, and Align.</strong> Own daily growth metric reporting, budget forecasting, and weekly performance readouts. Communicate insights clearly to leadership.</p>\n</li>\n<li>\n<p><strong>Identify Creative Needs. </strong>Collaborate directly with the Growth Creative team to identify gaps, opportunities, and specific deliverables for Paid Social and Video campaigns.</p>\n</li>\n<li>\n<p><strong>Collaborate on social &amp; influencers.</strong> Partner with the social team to align organic content and creators with growth objectives; build programs that generate both revenue and brand equity.</p>\n</li>\n\n</div>"
    },
    {
      "text": "What You'll Bring:",
      "content": "<div>\n\n<li>\n<p>2-4 years in DTC growth/performance marketing with proven ownership of $2M+ annual budgets and full-funnel strategy.</p>\n</li>\n<li>\n<p>Deep hands-on expertise with Meta and Google</p>\n</li>\n<li>\n<p>Familiarity with Shopify to merchandise and build landing pages, configure offers/discounts/bundles, and partner with dev team on CVR optimization opportunities.</p>\n</li>\n<li>\n<p>Strong attribution/incrementality toolkit (e.g., geo experiments, holdouts, MMM/modeled attribution, platform lift studies) and the judgment to balance precision with speed.</p>\n</li>\n<li>\n<p>Analytical rigor: Excel/Sheets proficiency, Shopify analytics; comfort building dashboards and turning ambiguity into clear decisions.</p>\n</li>\n<li>\n<p>Proven ability to use AI for measurable efficiency gains, task automation, website/tool prototyping, or accelerating execution</p>\n</li>\n<li>\n<p>Cross-functional collaboration: You’ve worked with multiple teams (Creative, Product, Merchandising, etc.) in order to build and deliver on go-to-market plans.&nbsp;</p>\n</li>\n<li>\n<p>Bias to action and owner mindset. You’ll roll up your sleeves and also manage agencies/partners to outcomes.</p>\n</li>\n\n</div>"
    },
    {
      "text": "Nice to have:",
      "content": "<div>\n\n<li>\n<p>Experience in travel/outdoor, bags/luggage, retail, or adjacent categories.</p>\n</li>\n<li>\n<p>Success launching new products and scaling evergreen SKUs.</p>\n</li>\n<li>\n<p>Working fluency with Amazon a bonus&nbsp;</p>\n</li>\n\n</div>"
    },
    {
      "text": "Tools you’ll likely use here:",
      "content": "<div>Shopify, ads managers (Meta/Pinterest/Google/TikTok), WorkMagic, Looker, Google Work Suite, and more!</div>"
    }
  ],
  "country": null,
  "createdAt": 1775857511422,
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  "categories": {
    "team": "Marketing",
    "location": "New York",
    "commitment": "Full-Time",
    "department": "Marketing",
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