Fractional Public Relations Specialist

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    "jobOpeningName": "Fractional Public Relations Specialist ",
    "departmentLabel": "Marketing",
    "employmentStatusLabel": "Part-Time"
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    "datePosted": "2026-04-28",
    "atsLocation": {
      "city": "London",
      "state": "London, City of",
      "country": "United Kingdom",
      "countryId": "222"
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    "description": "<p><span style=\"font-weight: bold\"><span><span>About Taiga</span></span></span><span> </span></p>\n<p><span><span>Based in Montreal, Canada, Taiga builds zero-emission powersports vehicles for adventurers, tour operators, fleet partners, and dealers across North America and Europe. As we scale our 2026/2027 commercial program</span><span>,</span><span> including a calendar of 20+ signature events across the EU</span><span>,</span><span> </span><span>we’re</span><span> looking for a sharp PR partner to amplify the brand to consumer, trade, and B2B </span><span>audiences.</span></span><span> </span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>The Role</span></span></span><span> </span></p>\n<p><span><span>We’re</span><span> hiring a Fractional PR Specialist to own earned media, press relations, and brand storytelling across our key markets. </span><span>You’ll</span><span> work alongside the Marketing Director and EU Operations team to land Taiga in the publications, podcasts, and conversations that matter</span><span>,</span><span> from cleantech and mobility press to powersports verticals, luxury travel/tourism trade, and dealer-channel media.</span></span><span> </span><br><br></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>This role lives or dies </span><span>on</span><span> relationships. </span></span></span><span><span>We’re specifically looking for someone with a deep, active black book of journalists, editors, and producers</span><span>,</span><span> the kind of network where you can pick up the phone, pitch an exclusive, and host intimate press moments (rides, factory tours, behind-the-scenes previews, embargoed first looks) that translate into meaningful coverage. </span><span>We don’t want someone who blasts press lists; we want someone whose contacts already trust them.</span></span><span> </span></p>\n<p><br></p>\n<p><span><span>This is a hands-on, senior-level role for someone who has built media programs from the ground up and is comfortable operating without a large internal team behind them.</span></span><span> </span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>What </span><span>You’ll</span><span> Do</span></span></span><span> </span></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Own the press strategy</span></span></span><span><span><span> </span>across consumer (D2C), B2B fleet/tour operator, and dealer-channel audiences in EU and North America</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Build and<span> </span></span><span>maintain</span><span><span> </span>the media list</span></span></span><span><span><span> </span></span><span>-</span><span><span> </span></span><span>top-tier cleantech, EV/mobility, powersports, outdoor/adventure, luxury travel, and regional trade press</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Pitch and place stories</span></span></span><span><span><span> </span>tied to product launches, signature events, partnership announcements, and executive thought leadership</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Curate and host exclusive press moments</span></span></span><span><span><span> </span></span><span>-</span><span><span> </span>intimate journalist rides, embargoed previews, factory/HQ visits, 1:1 executive sit-downs</span><span>,</span><span><span> </span></span><span>leveraging</span><span><span> </span>your existing relationships to secure coverage from outlets that matter</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Draft press releases, media kits, briefing docs, Q&amp;As, and bylined pieces</span></span></span><span><span><span> </span>in English (</span><span>additional</span><span><span> </span>language fluency a plus</span><span>,</span><span><span> </span></span><span>F</span><span>R</span><span><span> </span></span><span>especially valued)</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Run press at signature<span> </span></span><span>events</span></span></span><span><span> </span><span><span> </span>-</span><span><span> </span>coordinate journalist invites, on-site interviews, embargo strategy, and post-event coverage tracking for the 2026/2027 EU event calendar</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Manage inbound press inquiries</span></span></span><span><span><span> </span>and serve as a frontline media contact during business hours in your region</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Build relationships with industry analysts, podcasters, and key influencers</span></span></span><span><span><span> </span>in EV, powersports, and sustainable travel</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Track coverage, share of voice, and earned reach</span></span></span><span><span><span> </span></span><span>-</span><span><span> </span>report monthly with clear ROI narrative</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Partner with the Marketing Lead</span></span></span><span><span><span> </span>on integrated moments where PR, social, and email need to land in lockstep across our six audience segments</span></span><span> </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>What </span><span>We’re</span><span> Looking For</span></span></span><span> </span></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>7</span><span>+ years</span></span></span><span><span><span> </span>in PR, communications, or earned media<span> </span></span><span>-</span><span><span> </span>agency or in-house</span><span>,</span><span><span> </span>with a portfolio of placements you can point to</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>A deep, active journalist network</span><span>-<span> </span></span></span></span><span><span>not a media list, but real working relationships with editors, reporters, and producers in at least one of: cleantech/EV, mobility, powersports, outdoor/adventure, or luxury travel. You should be able to point to specific exclusives, embargoes, or hosted press moments<span> </span></span><span>you’ve</span><span><span> </span>personally landed.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Proven fractional or consulting experience</span><span><span> </span>-<span> </span></span></span></span><span><span>you know how to scope, prioritize, and deliver against a part-time mandate without needing day-to-day management</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Strong writer</span></span></span><span><span><span> </span></span><span>-</span><span><span> </span>press releases, pitches, and exec comms that<span> </span></span><span>don’t</span><span><span> </span>read like press releases</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Event PR chops</span></span></span><span><span><span> </span></span><span>-</span><span><span> </span></span><span>you’ve</span><span><span> </span>staffed launches, trade shows, or signature brand moments</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Comfortable in a scale-up environment</span></span></span><span><span><span> </span></span><span>-</span><span><span> </span>sleeves-rolled, scrappy, no team of juniors to delegate to</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Eligible to work</span></span></span><span><span><span> </span>in your stated location (EU work authorization or US authorization for NY-based candidates)</span></span><span> </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>Nice to Have</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Experience with EV, automotive, or powersports brands</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Multilingual (Italian, French, German, or Spanish a strong plus given EU footprint)</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Network in B2B tour operator / hospitality trade press</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Familiarity with dealer-channel and trade publication landscape</span></span><span> </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>Logistics</span></span></span><span> </span></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Hours:<span> </span></span></span></span><span><span>~15–25<span> </span></span><span>hrs</span><span>/week, flexible — heavier weeks around event moments and announcements</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Term:<span> </span></span></span></span><span><span>6-month<span> </span></span><span>initial</span><span><span> </span>engagement, renewable;<span> </span></span><span>option</span><span><span> </span>to grow scope</span></span><span> </span></li>\n<li><span style=\"font-weight: bold\"><span><span>Rate:<span> </span></span></span></span><span><span>Competitive monthly retainer,<span> </span></span><span>commensurate</span><span><span> </span>with experience</span></span><span> </span></li>\n<li><span><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Location: </span><span>Remote preference to be based in a major EU/NA hub (ie. London, New York City, etc.) </span><span> </span></span></span></li>\n</ul>",
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