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Director of Brand Marketing

KREWE · New York, NY, United States · On Site · Active · Rippling ATS

Job facts

FieldValue
CompanyKREWE
TitleDirector of Brand Marketing
Normalized title-
Department / teamMarketing
LocationNew York, NY, United States
Work modelOn Site
Employment typeFull Time
Salary-
Statusactive
ATS providerRippling ATS
Posted / first seen2026-03-30 / 2026-05-29
Changed / last seen2026-06-06 / 2026-06-06

Related slices

PageWhat it containsOpen
Company jobsActive postings from KREWE.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through Rippling ATS.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in New York.Open
Department jobsActive postings in Marketing.Open
Work model jobsActive On Site postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyKREWE
Sourcec5a85864-1306-4084-83aa-ee500018eb7e
ATS providerRippling ATS

Description

company About KREWE KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design. In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers. As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious - not just about hitting goals, but about building something that’s original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact. If this sounds like the right environment for you we invite you to apply below. KREWE is looking for a Director of Brand Marketing to lead and operate the engine that brings our brand to life across every channel. This role sits at the center of the marketing organization—translating brand strategy into clear, integrated campaigns and ensuring seamless execution across the business. You will partner closely with Creative, PR, Digital, and Retail teams to align priorities, build structure, and deliver impactful brand moments at scale. This is a highly cross-functional, operationally strong role for someone who thrives in both strategy and execution, and is excited to build and scale marketing systems within a fast-growing brand. This role is based in our NYC Headquarters 5 days a week. role Key Responsibilities: Translate brand strategy into actionable, cross-channel marketing plans Own the development of campaign and product launch plans across all brand initiatives Build and maintain the brand and marketing calendars Align campaigns with product priorities, channel strategies, and business goals Drive clear timelines and execution frameworks across teams Partner with eCommerce and channel leads to ensure cohesive, well-timed rollouts Elevate the quality and strategic depth of marketing plans Drive cross-functional alignment, serving as the central marketing partner to channel leads across the business Develop and refine scalable marketing workflows and planning processes, creating structure that enables the team to operate efficiently as the business scales Manage and develop the Brand Marketing team members Requirements: 7–10+ years of experience in brand marketing, preferably in fashion, lifestyle, or consumer brands Proven experience leading integrated marketing campaigns across multiple channels Strong operational mindset with the ability to build structure and drive execution Experience working cross-functionally with creative, digital, PR, and retail teams Excellent organizational, communication, and leadership skills Ability to balance strategic thinking with hands-on execution A collaborative mindset and passion for building a world-class brand Benefits and Perks: Competitive wage Group health plans: health, vision and dental insurance Welfare benefits: life, ad&d, supplemental voluntary coverage FSA Plan & HSA Program 401(K) Investment Options Adoption Assistance, EAP, Commuter Benefits Paid Parental Leave Quarterly Cultural Spend Ongoing Training and Development, an Educational Allowance 10 paid holidays and Paid Time Off accrual KREWE employee quarterly frame allowance (of course!) Salary (for New York only): Up to $150,000 annually based on experience and qualifications. This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts. Diversity and Inclusion: KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.

Full job record

Job ID5bf0a026d66370c543df9de8212b65d0ad90211b
Org IDaa39396d-4124-4fc3-83e6-b79a29dd83e4
Source IDc5a85864-1306-4084-83aa-ee500018eb7e
Board IDc5a85864-1306-4084-83aa-ee500018eb7e
Providerrippling
Provider Job Key8ba4bdf2-6491-4a87-bc15-a24d84b295a9
TitleDirector of Brand Marketing
Normalized Title—
Statusactive
Activeyes
Location TextNew York, NY, United States
DepartmentMarketing
Team—
Employment Typefull_time
Workplace Typeon_site
Remote Policy—
CountryUnited States
RegionNY
CityNew York
Salary Raw—
Salary Min—
Salary Max—
Salary Currency—
Salary Period—
Source URLhttps://ats.rippling.com/krewe/jobs/8ba4bdf2-6491-4a87-bc15-a24d84b295a9
Apply URLhttps://ats.rippling.com/krewe/jobs/8ba4bdf2-6491-4a87-bc15-a24d84b295a9
First Seen At2026-05-29 07:18:04Z
Last Seen At2026-06-06 08:44:57Z
Last Checked At2026-06-06 08:44:57Z
Last Changed At2026-06-06 08:44:57Z
Inactive At—
Source Posted At2026-03-30 20:21:09Z
Source Updated At—
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Extensions
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      "role": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><u><b><strong style=\"color:rgb(0,0,0);font-size:10pt;text-decoration:underline;white-space:pre-wrap;\">Key Responsibilities:</strong></b></u></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Translate brand strategy into actionable, cross-channel marketing plans</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Own the development of campaign and product launch plans across all brand initiatives</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Build and maintain the brand and marketing calendars</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Align campaigns with product priorities, channel strategies, and business goals</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Drive clear timelines and execution frameworks across teams</span></li></ul><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Partner with eCommerce and channel leads to ensure cohesive, well-timed rollouts</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Elevate the quality and strategic depth of marketing plans</span></li></ul><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Drive cross-functional alignment, serving as the central marketing partner to channel leads across the business</span></li></ul><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Develop and refine scalable marketing workflows and planning processes, creating structure that enables the team to operate efficiently as the business scales</span></li></ul><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Manage and develop the Brand Marketing team members</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><u><b><strong style=\"color:rgb(0,0,0);font-size:10pt;text-decoration:underline;white-space:pre-wrap;\">Requirements:</strong></b></u></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">7–10+ years of experience in brand marketing, preferably in fashion, lifestyle, or consumer brands</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Proven experience leading integrated marketing campaigns across multiple channels</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Strong operational mindset with the ability to build structure and drive execution</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Experience working cross-functionally with creative, digital, PR, and retail teams</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Excellent organizational, communication, and leadership skills</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Ability to balance strategic thinking with hands-on execution</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">A collaborative mindset and passion for building a world-class brand</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><u><b><strong style=\"color:rgb(0,0,0);font-size:10pt;text-decoration:underline;white-space:pre-wrap;\">Benefits and Perks:</strong></b></u></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(43,51,58);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Competitive wage</span></li><li style=\"color:rgb(43,51,58);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Group health plans: health, vision and dental insurance</span></li><li style=\"color:rgb(43,51,58);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Welfare benefits: life, ad&amp;d, supplemental voluntary coverage&nbsp;</span></li><li style=\"color:rgb(43,51,58);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">FSA Plan &amp; HSA Program&nbsp;</span></li><li style=\"color:rgb(43,51,58);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">401(K) Investment Options</span></li><li style=\"color:rgb(43,51,58);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Adoption Assistance, EAP, Commuter Benefits</span></li><li style=\"color:rgb(43,51,58);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Paid Parental Leave&nbsp;</span></li><li style=\"color:rgb(43,51,58);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Quarterly Cultural Spend</span></li><li style=\"color:rgb(43,51,58);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Ongoing Training and Development, an Educational Allowance</span></li><li style=\"color:rgb(43,51,58);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">10 paid holidays and Paid Time Off accrual</span></li><li style=\"color:rgb(43,51,58);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">KREWE employee quarterly frame allowance (of course!)</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><u><b><strong style=\"color:rgb(0,0,0);font-size:10pt;text-decoration:underline;white-space:pre-wrap;\">Salary (for New York only):</strong></b></u><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\"> </strong></b><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Up to $150,000 annually based on experience and qualifications.</span><u><b><strong style=\"color:rgb(0,0,0);font-size:10pt;text-decoration:underline;white-space:pre-wrap;\">&nbsp;</strong></b></u></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><i><em style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.</em></i></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><u><b><strong style=\"color:rgb(0,0,0);font-size:10pt;text-decoration:underline;white-space:pre-wrap;\">Diversity and Inclusion:&nbsp;</strong></b></u></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(34,34,34);font-size:10pt;white-space:pre-wrap;\">KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.</span></p>",
      "company": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">About KREWE</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality,&nbsp; individuality, and design.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious - not just about hitting goals, but about building something that’s original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact. If this sounds like the right environment for you we invite you to apply below. </span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">KREWE is looking for a Director of Brand Marketing to lead and operate the engine that brings our brand to life across every channel. This role sits at the center of the marketing organization—translating brand strategy into clear, integrated campaigns and ensuring seamless execution across the business. You will partner closely with Creative, PR, Digital, and Retail teams to align priorities, build structure, and deliver impactful brand moments at scale. This is a highly cross-functional, operationally strong role for someone who thrives in both strategy and execution, and is excited to build and scale marketing systems within a fast-growing brand.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:1pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">This role is based in our NYC Headquarters 5 days a week.</span></p>"
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