Senior Sales Analyst

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    "ExternalDescriptionStr": "<p><strong>Role Overview</strong></p><p>We are looking for a highly experienced and strategic <strong>Senior Sales Analyst</strong> to drive data-led decision-making across international student recruitment markets globally for both higher education and K-12 in Noida. This role will play a critical part in <strong>sales planning, forecasting, performance tracking and operational efficiency</strong>, while working closely with senior leadership and cross-functional teams.</p><p>The ideal candidate will bring deep expertise in <strong>sales analytics, CRM systems and international education recruitment</strong>, with the ability to translate complex data into clear business insights and actions.</p><p>Join our dynamic international education recruitment team driving student intake growth across <strong>global campuses</strong>.&nbsp;</p><p><strong>What will you Do?</strong></p><p><strong>1. Sales Reporting &amp; Performance Tracking</strong></p><ul><li>Produce and maintain <strong>high-quality reports and dashboards</strong> for senior management and regional heads&nbsp;</li><li>Monitor <strong>daily sales performance</strong> including leads, applications, payments and visa submissions and provide daily reports.</li><li>Ensure accurate tracking of key metrics across brands, regions, and channels&nbsp;</li></ul><p>&nbsp;</p><p><strong>2. Pipeline Analysis &amp; Forecasting</strong></p><ul><li>Analyse the <strong>end-to-end sales funnel</strong> (Lead → Application → Offer → Payment → Visa → Enrolment) &nbsp;</li><li>Build <strong>intake forecasts</strong> based on pipeline data, historical trends, visa risks and market inputs&nbsp;</li><li>Segment data by:&nbsp;<ul><li>Nationality&nbsp;</li><li>Conversion stages&nbsp;</li><li>Visa risk factors&nbsp;</li></ul></li></ul><p>&nbsp;</p><p><strong>3. Sales Performance &amp; KPI Management</strong></p><ul><li>Evaluate individual and team performance against <strong>defined KPIs (CPL, CPE, L2E, etc.)</strong>&nbsp;</li><li>Identify trends, gaps, and opportunities to improve conversion and productivity&nbsp;</li><li>Provide actionable insights to drive <strong>sales efficiency and revenue growth</strong>&nbsp;</li></ul><p><strong>4. CRM &amp; Data Governance</strong></p><ul><li>Act as a <strong>key point of contact for CRM-related queries and issue resolution</strong>&nbsp;</li><li>Ensure high standards of <strong>data accuracy, hygiene and reporting integrity</strong>&nbsp;</li><li>Lead initiatives to enhance CRM capabilities and improve reporting frameworks&nbsp;</li></ul><p><strong>5. Process Improvement &amp; Automation</strong></p><ul><li>Contribute to the development of <strong>automation frameworks</strong> using tools like Python&nbsp;</li><li>Identify opportunities to improve <strong>operational efficiency and reporting turnaround time</strong>&nbsp;</li><li>Drive continuous improvement in data processes and workflows&nbsp;</li></ul><p><strong>6. CRO Management &amp; Commission Oversight</strong></p><ul><li>Oversee the <strong>end-to-end CRO commission process</strong>, including:&nbsp;<ul><li>Tracking and validation&nbsp;</li><li>Coordination with finance for timely payouts&nbsp;</li></ul></li><li>Maintain and update the <strong>CRO performance</strong>, ensuring call quality and conversion%&nbsp;</li><li>Evaluate team performance via KPIs, identifying trends, gaps, data wastage and improvement opportunities.</li></ul><p><strong>7. Cross-Functional Collaboration</strong></p><ul><li>Work closely with:&nbsp;<ul><li>Pre-sales, Sales, Visa &amp; Admissions teams&nbsp;</li><li>Digital Marketing teams&nbsp;</li><li>Finance and Operations&nbsp;</li></ul></li><li>Ensure alignment across teams for <strong>seamless execution and reporting consistency</strong>&nbsp;</li></ul><p>&nbsp;</p><p><strong>Key Skills &amp; Competencies</strong></p><ul><li>Strong <strong>analytical and problem-solving skills</strong> with a data-driven mindset&nbsp;</li><li>Advanced proficiency in:&nbsp;<ul><li><strong>Microsoft Excel (advanced level)</strong>&nbsp;</li><li><strong>Power BI / Tableau (preferred)</strong>&nbsp;</li><li><strong>Python for data analysis and automation</strong>&nbsp;</li></ul></li><li>Deep understanding of <strong>CRM systems and data management practices</strong>&nbsp;</li><li>Ability to translate complex data into <strong>clear, actionable business insights</strong>&nbsp;</li><li>High attention to detail and accuracy with fast pace and quicker TATs</li><li>Strong <strong>stakeholder management</strong> experience, including senior leadership&nbsp;</li><li>Excellent communication and presentation skills&nbsp;</li><li>Problem-solving mindset with a focus on continuous improvement and efficiency</li></ul><p>&nbsp;</p><p><strong>Experience &amp; Qualifications</strong></p><ul><li><strong>Experience:</strong>&nbsp;10-15 years in sales analytics/ Business Analytics</li><li>Prior experience in:&nbsp;<ul><li><strong>International education / student recruitment (highly preferred)</strong>&nbsp;</li><li>High-volume, multi-market sales environments&nbsp;</li></ul></li><li>Experience working with <strong>global teams and multi-country operations</strong>&nbsp;</li></ul><p>&nbsp;</p><p><strong>Success Metrics (KPIs)</strong></p><ul><li>Accuracy of sales forecasts and numbers</li><li>Improvement in conversion rates (L2A, L2P, L2E) and CPE%</li><li>Reduction in data discrepancies and reporting errors&nbsp;</li><li>Efficiency in commission processing timelines&nbsp;</li><li>CRM adoption and data quality metrics&nbsp;</li><li>Tracking of the daily lead and business across all channels within Direct Sales (B2C)</li><li>Problem solving ability on the operational side and data tracking</li></ul><p>&nbsp;</p><p><strong>Why This Role Matters</strong></p><p>This role will be central to <strong>driving visibility, accountability and performance across the direct sales function</strong>, enabling leadership to make <strong>faster, data-backed decisions</strong> and scale international enrolments effectively.</p>",
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