Brand Manager

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    "url": "https://careers-dole.icims.com/jobs/3190/brand-manager/job",
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    "title": "Brand Manager",
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    "datePosted": "2026-03-27T04:00:00.000Z",
    "description": "<h2>Overview</h2>\n<h1>Purpose:</h1>\n<p>Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit.</p>\n<p>At Dole, our culture is uniquely driven by core Values. Our commitment to these Values transforms our work into a meaningful journey toward a brighter future together. Here, you'll be part of a respectful, inclusive culture that deeply values our colleagues, customers, and global communities. We strive for excellence, empowering each other to confidently overcome challenges, continuously learn, and achieve world-class results. Guided by unwavering integrity, our actions consistently reflect our commitment to always doing what's right, fostering lasting trust and strong relationships. Through a spirit of collaboration, we cultivate positivity, generosity, and genuine teamwork, enabling collective success toward our One Dole Purpose. Our innovative spirit leads directly to meaningful outcomes and business success.</p>\n<p>We are seeking a dynamic and strategic Brand Manager to join our team at Dole. This individual will play a crucial role in developing, implementing, and executing brand strategies for assigned product groups. The Brand Manager will work closely with cross-functional teams, including Insights & Analytics, Integrated Marketing, and Product Development, to drive brand performance, optimize profitability, and bring innovative products to market.</p>\n<p>This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).</p>\n<h2>Responsibilities</h2>\n<h1>Primary Accountabilities:</h1>\n<p><strong>Brand Planning & Strategy Development:</strong></p>\n<ul>\n <li>Develop and implement annual brand plans for the Beverage category, ensuring alignment with overall business objectives.</li>\n <li>Lead the creation and execution of long-term brand strategies that drive growth and brand equity.</li>\n</ul>\n<p><strong>Market & Competitive Analysis:</strong></p>\n<ul>\n <li>Evaluate program performance and identify competitive threats, working closely with the Insights team to conduct primary and secondary research that informs brand strategies and plans.</li>\n <li>Work with Insights & Analytics to analyze market trends, consumer behavior, and competitor activities, recommending adjustments to marketing and product strategies.</li>\n</ul>\n<p><strong>Product Development & Activation:</strong></p>\n<ul>\n <li>Own the development of activation plans for both existing and new product lines, partnering with Integrated Marketing to ensure seamless execution.</li>\n <li>Support the product development process, from ideation to launch, developing business cases to assess market potential and ROI.</li>\n <li>Collaborate with other functional areas to bring viable new products to market quickly, ensuring alignment with brand positioning and consumer needs.</li>\n</ul>\n<p><strong>Profitability & Budget Management:</strong></p>\n<ul>\n <li>Work to maximize the profitability of assigned product groups by monitoring cost, margin, and volume performance.</li>\n <li>Manage the brand budget, ensuring effective allocation and tracking of resources for all marketing and product initiatives.</li>\n</ul>\n<p><strong>Creative & Content Strategy:</strong></p>\n<ul>\n <li>Develop content strategies and themes that resonate with target consumers, ensuring consistent messaging across all touchpoints.</li>\n <li>Partner with internal and external creative teams to develop brief for marketing campaigns, including media marketing and social media plans.</li>\n</ul>\n<p><strong>Cross-Functional Collaboration:</strong></p>\n<ul>\n <li>Collaborate with cross-functional teams (Sales, Supply Chain, Product Development, etc.) to manage the brand’s performance and address any gaps between planned and actual results.</li>\n <li>Work closely with the sales team to ensure brand strategies are effectively executed at the retail level, including promotional plans and shelf placements.</li>\n</ul>\n<p><strong>Forecasting & Supply Chain Collaboration:</strong></p>\n<ul>\n <li>Manage volume forecasts and collaborate with the supply chain team to ensure product availability aligns with demand, balancing supply and ensuring timely delivery.</li>\n</ul>\n<p><strong>Performance Monitoring & Reporting:</strong></p>\n<ul>\n <li>Track and report on the performance of brand initiatives, providing recommendations for optimization based on insights and analytics.</li>\n <li>Provide regular updates to senior leadership on brand performance, highlighting successes, challenges, and key learnings.</li>\n</ul>\n<p><strong>Additional Responsibilities:</strong></p>\n<ul>\n <li>Oversee and manage consumer engagement programs, ensuring they align with brand positioning and objectives.</li>\n <li>Act as a brand ambassador, representing the brand in internal and external meetings, trade shows, and other industry events.</li>\n <li>Continuously identify and pursue opportunities to innovate and differentiate the brand in the marketplace.</li>\n <li>Other duties as assigned</li>\n</ul>\n<h2>Qualifications</h2>\n<h1>Experience, Knowledge, & Skills You Bring:        </h1>\n<ul>\n <li>5+ years of experience in brand management or marketing within the CPG industry.Proven track record of developing and executing successful brand strategies and programs.</li>\n <li>Strong analytical skills with the ability to translate market data into actionable insights.</li>\n <li>Excellent communication and collaboration skills with experience working cross-functionally.</li>\n <li>Demonstrated ability to manage budgets and track ROI on brand initiatives.</li>\n <li>Experience with product development and go-to-market strategy execution.</li>\n <li>Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.</li>\n</ul>\n<h1>What You’ll Need to Succeed:</h1>\n<ul>\n <li>Passionate about a purpose driven career</li>\n <li>Committed to fostering inclusive environments that support employee development and well-being</li>\n <li>Sets clear expectations, encourages innovation, and drives continuous improvement</li>\n <li>Models and coaches towards transparency and integrity in decision-making</li>\n <li>Effectively facilitates cross-team communication and teamwork</li>\n</ul>\n<h1>Education & Certification:</h1>\n<ul>\n <li>Bachelor’s degree in Marketing, Business, or related field.</li>\n <li>MBA preferred.</li>\n</ul>\n<h1>Physical Requirements:</h1>\n<ul>\n <li>Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.</li>\n</ul>\n<h1>Travel Requirements:</h1>\n<ul>\n <li>Occasional travel will be required.</li>\n</ul>\n<p><strong>All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.</strong></p>\n<p> </p>\n<p>FOR JOBS BASED IN CALIFORNIA:</p>\n<p>Hiring Pay Scale: $120,000 to $140,000</p>\n<p> </p>\n<p>Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.</p>",
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