Marketing Analytics & Operations

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto. Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the first federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings. The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn. With the evolving landscape of digital threats and an increasing volume of sophisticated attacks by malicious actors, we have a security policy mandating all new hires complete an in-person onboarding process - no exceptions. Security is our foundation and we prioritize physical identity verification and secure IT setup. While our security and IT logistics require physical presence to protect our infrastructure from sophisticated global threats, this move is equally about our Village culture. We believe that a laptop can be shipped, but our culture cannot. Anchorage Digital is looking for a high-impact Marketing Analytics & Operations Manager to architect and scale our marketing data ecosystem. This role goes beyond reporting—you will be responsible for building the foundation that powers our go-to-market strategy, from attribution modeling to executive decision-making. You will partner closely with marketing, sales, and revenue leadership to connect marketing efforts to business outcomes, enabling smarter investments and accelerating growth in the institutional crypto ecosystem. This is an ideal role for someone who thrives in ambiguity, enjoys building from 0→1, and is excited to wear multiple hats across analytics, systems, and strategy. About Anchorage Digital: Who we are The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in  the evolving digital asset ecosystem. As a diverse team of more than 600 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy. Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives. Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation. Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here. Core Competencies Advanced SQL proficiency : Ability to extract, transform, and analyze large datasets across multiple systems to generate insights Salesforce expertise (2–3+ years) : Hands-on experience as a Salesforce admin supporting marketing and GTM teams, including campaign tracking, attribution, and data architecture Marketing data architecture ownership : Experience integrating and scaling data across tools (e.g., CRM, marketing automation, analytics platforms) Analytical rigor + creative problem-solving : Strong critical thinker who can challenge assumptions, identify root causes, and design innovative solutions Cross-functional leadership : Proven ability to collaborate across marketing, sales, RevOps, and product teams to drive aligned outcomes Technical Skills: Technical & Analytical Ownership Own and evolve marketing data infrastructure , including Salesforce and integrated MarTech systems Write and optimize SQL queries to analyze campaign performance, pipeline generation, and revenue attribution Build and maintain scalable dashboards and reporting frameworks across: Performance marketing BDR outbound Field & event marketing Develop multi-touch attribution models and conversion tracking methodologies Analyze RoAS, LTV/CAC, and funnel efficiency to inform investment decisions Complexity and Impact of Work: Systems & Data Architecture Serve as Salesforce admin for marketing , ensuring clean data structures, campaign tracking, and attribution integrity Assess and optimize the marketing tech stack , identifying gaps and opportunities for automation and scale Partner closely with Data teams to ensure data consistency and governance across systems Organizational Knowledge: Produce executive-ready dashboards, reports, and presentations that clearly communicate marketing performance and ROI Provide actionable insights to support budget allocation, channel strategy, and campaign prioritization Conduct deep-dive analyses into client journeys, segmentation, and growth drivers Communication and Influence: Act as a key partner to Marketing, Sales, BDR, and Relationship Management teams Translate business needs into data requirements and technical solutions Influence stakeholders through clear communication, strong storytelling, and data-backed recommendations What Sets You Apart Deep understanding of the institutional crypto landscape and client lifecycle Experience evaluating and implementing MarTech tools and integrations Ability to move fluidly between technical execution and strategic thinking Strong storytelling skills—turning data into clear, compelling narratives for executives You may be a fit for this role if you have: 2–3+ years of Salesforce experience supporting marketing or GTM teams (admin-level ownership preferred) Strong hands-on experience with SQL and data analysis (required) Experience building marketing dashboards, attribution models, and performance reporting systems Familiarity with institutional crypto, fintech, or financial services and how GTM operates in these environments A track record of building or improving data infrastructure and analytics frameworks A scrappy, ownership-driven mindset —comfortable wearing multiple hats and operating in a fast-paced environment Although not a requirement, bonus points if: Experience with data warehousing solutions (e.g., Snowflake, BigQuery, Redshift) Exposure to BI tools (e.g., Looker, Tableau, Hex) You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

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    {
      "text": "Core Competencies ",
      "content": "<div>\n\n<li><strong>Advanced SQL proficiency</strong>: Ability to extract, transform, and analyze large datasets across multiple systems to generate insights</li>\n<li><strong>Salesforce expertise (2–3+ years)</strong>: Hands-on experience as a Salesforce admin supporting marketing and GTM teams, including campaign tracking, attribution, and data architecture</li>\n<li><strong>Marketing data architecture ownership</strong>: Experience integrating and scaling data across tools (e.g., CRM, marketing automation, analytics platforms)</li>\n<li><strong>Analytical rigor + creative problem-solving</strong>: Strong critical thinker who can challenge assumptions, identify root causes, and design innovative solutions</li>\n<li><strong>Cross-functional leadership</strong>: Proven ability to collaborate across marketing, sales, RevOps, and product teams to drive aligned outcomes</li>\n\n</div>"
    },
    {
      "text": "Technical Skills:",
      "content": "<div>\n<p>Technical &amp; Analytical Ownership</p>\n\n<li>Own and evolve <strong>marketing data infrastructure</strong>, including Salesforce and integrated MarTech systems</li>\n<li>Write and optimize <strong>SQL queries</strong> to analyze campaign performance, pipeline generation, and revenue attribution</li>\n<li>Build and maintain <strong>scalable dashboards and reporting frameworks</strong> across:\n\n</li><li>Performance marketing</li>\n<li>BDR outbound</li>\n<li>Field &amp; event marketing</li>\n\n\n<li>Develop <strong>multi-touch attribution models</strong> and conversion tracking methodologies</li>\n<li>Analyze <strong>RoAS, LTV/CAC, and funnel efficiency</strong> to inform investment decisions</li>\n\n</div>"
    },
    {
      "text": "Complexity and Impact of Work:",
      "content": "<div>\n<p>Systems &amp; Data Architecture</p>\n\n<li>Serve as <strong>Salesforce admin for marketing</strong>, ensuring clean data structures, campaign tracking, and attribution integrity</li>\n<li>Assess and optimize the <strong>marketing tech stack</strong>, identifying gaps and opportunities for automation and scale</li>\n<li>Partner closely with Data teams to ensure <strong>data consistency and governance across systems</strong></li>\n\n</div>"
    },
    {
      "text": "Organizational Knowledge:",
      "content": "<div>\n\n<li>Produce <strong>executive-ready dashboards, reports, and presentations</strong> that clearly communicate marketing performance and ROI</li>\n<li>Provide actionable insights to support <strong>budget allocation, channel strategy, and campaign prioritization</strong></li>\n<li>Conduct deep-dive analyses into <strong>client journeys, segmentation, and growth drivers</strong></li>\n\n</div>"
    },
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      "text": "Communication and Influence:",
      "content": "<div>\n\n<li>Act as a key partner to <strong>Marketing, Sales, BDR, and Relationship Management</strong> teams</li>\n<li>Translate business needs into <strong>data requirements and technical solutions</strong></li>\n<li>Influence stakeholders through <strong>clear communication, strong storytelling, and data-backed recommendations</strong></li>\n\n</div>"
    },
    {
      "text": "What Sets You Apart",
      "content": "<div>\n\n<li>Deep understanding of the <strong>institutional crypto landscape</strong> and client lifecycle</li>\n<li>Experience evaluating and implementing <strong>MarTech tools and integrations</strong></li>\n<li>Ability to move fluidly between <strong>technical execution and strategic thinking</strong></li>\n<li>Strong storytelling skills—turning data into <strong>clear, compelling narratives for executives</strong></li>\n\n</div>"
    },
    {
      "text": "You may be a fit for this role if you have: ",
      "content": "<div>\n\n<li><strong>2–3+ years of Salesforce experience</strong> supporting marketing or GTM teams (admin-level ownership preferred)</li>\n<li>Strong hands-on experience with <strong>SQL and data analysis</strong> (required)</li>\n<li>Experience building <strong>marketing dashboards, attribution models, and performance reporting systems</strong></li>\n<li>Familiarity with <strong>institutional crypto, fintech, or financial services</strong> and how GTM operates in these environments</li>\n<li>A track record of <strong>building or improving data infrastructure and analytics frameworks</strong></li>\n<li>A <strong>scrappy, ownership-driven mindset</strong>—comfortable wearing multiple hats and operating in a fast-paced environment</li>\n\n</div>"
    },
    {
      "text": "Although not a requirement, bonus points if: ",
      "content": "<div>\n\n<li>Experience with <strong>data warehousing solutions</strong> (e.g., Snowflake, BigQuery, Redshift)</li>\n<li>Exposure to <strong>BI tools</strong> (e.g., Looker, Tableau, Hex)</li>\n<li>You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)</li>\n\n</div>"
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