Communications Specialist

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    "location": {
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      "state": "Virginia",
      "postalCode": "22206",
      "addressCountry": "United States"
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    "datePosted": "2026-06-04",
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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Position Summary</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">The Communications Specialist is a full-time, onsite role responsible for capturing and creating compelling content that advances AWLA's mission and elevates its brand across digital and print channels. Working in close collaboration with AWLA's Digital Fundraising and Communications Consultant, this role owns the day-to-day production and publishing of content across AWLA’s website, social media channels, and for use in donor-facing materials and reports. </span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">This is a hands-on, creative, and highly collaborative position that requires both strong storytelling instincts and organizational discipline. The ideal candidate is comfortable being in the middle of shelter operations one moment and drafting a public-facing publication the next.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Key Responsibilities:</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Content Creation &amp; Field Collection</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Capture original photos, short-form videos, and written stories on-site, including animals, staff, volunteers, adopters, and community engagement activities.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop content that is accurate, on-brand, and emotionally resonant with AWLA's audiences</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Maintain an organized content library of digital assets for ongoing use by all departments for related communications needs.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Social Media Management</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Manage all of AWLA’s publicly-facing social media accounts, including Instagram and Facebook. </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Draft, schedule, and publish informative and engaging content that promotes AWLA’s broad range of services and activities and helps to drive members of the public to support AWLA through adoption, fostering, volunteering, and donations. </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Monitor comments and engagement; respond to community interactions in a timely and brand-consistent manner</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Track performance metrics and collaborate with Digital Fundraising Consultant to identify opportunities for donor cultivation and solicitation.  Work with Digital Fundraising Consultant and other members of the development team to integrate social media into fundraising campaigns.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Website </span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Manage all aspects of AWLA’s website and ensure that it meets the current communications needs of all programs, including relevant updates, event listings, blog posts, educational materials, and public releases.  Work with program experts to ensure content accuracy, timely publishing, and consistent visual presentation</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Donor &amp; Print Communications</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Contribute content, stories, and images for donor newsletters, annual reports, appeals, and other print or digital materials</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Support the editing and proofreading of outgoing communications as needed</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Collaboration &amp; Coordination</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Partner with Digital Fundraising consultant to develop content strategy and calendar and capacity to respond to emergent communications needs. </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Collaborate closely with development team members and related vendors to support successful implementation of integrated fundraising campaigns.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Oversee process of coordinating with program staff, development, and operations teams to identify and collect stories and upcoming content opportunities for use across communications channels.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Community relations</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Serve as the primary point of contact for media inquiries.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Facilitate opportunities for AWLA program experts to share information about services, programs, and animal related issues in tv, radio, print media. </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Work with operations and development leadership to develop strategy for disseminating releases related to AWLA activities. </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Qualifications:</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Required</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Minimum 2 years of experience in communications, marketing, digital media, or a closely related field</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Demonstrated experience or knowledge of how to manage organizational social media accounts (professional or organizational, not personal)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong writing skills with the ability to adapt voice and tone across channels and audiences</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience capturing and editing photos and short videos using a smartphone or digital camera</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Comfort working in an active shelter environment with animals of varying temperaments</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Highly organized, self-directed, and able to manage multiple priorities with competing deadlines</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Preferred</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with content management systems </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Familiarity with email marketing platforms </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Basic graphic design skills using tools such as Canva or Adobe Creative Suite</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience in nonprofit, animal welfare, or mission-driven communications</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Knowledge of social media analytics and scheduling tools</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">WORKING CONDITIONS</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">This is a fully onsite position based in Arlington, VA</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Regular presence in shelter  is required for content collection; must be comfortable working around animals, including dogs, cats, and small animals</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Occasional evening and weekend availability may be required for events</span></li>\n</ul>",
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