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VP, Marketing

Packetlabs Ltd. · Remote (Canada), Canada · Remote · Active · CAD 170,000–CAD 200,000 / year · Rippling ATS

Job facts

FieldValue
CompanyPacketlabs Ltd.
TitleVP, Marketing
Normalized title-
Department / teamMarketing
LocationCanada
Work modelRemote / Remote
Employment typeFull Time
SalaryCAD 170,000–CAD 200,000 / year
Statusactive
ATS providerRippling ATS
Posted / first seen2026-04-14 / 2026-05-29
Changed / last seen2026-06-06 / 2026-06-06

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PageWhat it containsOpen
Company jobsActive postings from Packetlabs Ltd..Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through Rippling ATS.Open
Provider filtered searchThe same provider as a filtered job collection.Open
Department jobsActive postings in Marketing.Open
Work model jobsActive Remote postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyPacketlabs Ltd.
Source0126cce2-18fb-4c5e-977e-705ba2281b2d
ATS providerRippling ATS

Description

company The Vice President of Marketing is a strategic leadership role designed to ensure our go-to-market engine scales with the same precision and credibility as our delivery model. You will own how Packetlabs is positioned in the market, how demand is created, and how the marketing function contributes to sustainable revenue growth. This role is about building a disciplined marketing system that strengthens brand authority and drives a qualified pipeline. This is not a role that requires direct cybersecurity experience. We are open to leaders from adjacent industries who bring strong experience in B2B SaaS, consulting, innovation-driven organizations, or other complex services environments. As a player-coach, you will define the roadmap while staying close enough to execution to ensure quality, consistency, and speed. You will do this with the backing of a leadership team that values substance over noise, long-term brand trust over short-term optics, and sustainable growth over inflated promises. Packetlabs is a cybersecurity consulting firm specializing in Advanced Penetration Testing. We exist to eliminate the false sense of security that comes from shallow testing and checkbox-driven assessments. Our slogan, “Ready for more than a VA scan?”, reflects a simple standard: real security work should be rigorous, manual, and built to uncover what automated approaches miss. Our clients span government, technology, law enforcement, retail, healthcare, and financial services, and they rely on us because credibility matters when the stakes are high. role Who we are looking for - Packetlab’s core values: No egos, ever. You care more about what works than about being right. You do not build empires, protect weak ideas, or confuse visibility with value. Systems over heroics. You build repeatable demand generation and brand systems that do not rely on last-minute pushes, scattered efforts, or unsustainable workarounds. Commercially sharp. You understand that marketing exists to support business outcomes. You know the difference between attention and pipeline, and you operate accordingly. Credible over flashy. You know how to market a high-trust service without exaggeration, gimmicks, or dilution of technical credibility. Comfortable being uncomfortable. You are willing to challenge assumptions, stop low-value work, and make hard calls when messaging, spend, or priorities are not aligned with results. Always learning. You stay current on market shifts, buyer behavior, channel performance, and competitive dynamics, and you refine the function accordingly. What you’ll be leading: Marketing Strategy & Market Positioning Translate business goals into high-growth GTM strategies Refine market positioning for credible, high-impact differentiation Elevate technical messaging to reflect our quality and rigor over generic jargon Leverage market gaps to expand brand relevance and market share Align marketing with executive leadership to drive growth, reputation, and expansion Demand Generation & Revenue Contribution Scale demand-gen for a consistent, qualified pipeline Direct multi-channel campaigns across all organic, paid, and social platforms (with notable emphasis on SEO/AEO) Drive ABM with Sales to accelerate revenue and effectiveness Align marketing with BD through clear ROI and conversion visibility Optimize channel performance and lead quality via data-driven insights Brand, Authority & Reputation Position Packetlabs as the authority in advanced penetration testing Ensure brand consistency across all forms of messaging, design, and digital touchpoints Cultivate industry and media partnerships to amplify reputation and visibility Scale brand awareness while deepening trust and commercial relevance Uphold technical integrity throughout all brand growth initiatives Team Leadership & Functional Excellence Lead a high-performing team grounded in accountability, collaboration, and excellence Execute as a player-coach; set the standard by example and via ongoing coaching Define ownership and best-practice rhythms for bottleneck-free execution of strategy Build scalable foundations through optimized structures, tools, and workflows Foster a culture where good ideas win, weak work is improved quickly, and performance is measured honestly Cross-Functional Alignment & New Solution Launches Partner with Sales to directly drive pipeline creation and revenue growth Partner with R&D to launch new, well-positioned solutions Ensure marketing is not operating in isolation by building tight feedback loops between market response, sales insight, and service evolution. Convert technical expertise into compelling, value-driven buyer messaging. Budget, Measurement & Optimization Manage the marketing budget to ensure resources are allocated based on strategic priorities and measurable business value Establish clear metrics to track campaign impact and marketing contribution Leverage data to scale high-performing initiatives and cut underperformers Drive disciplined experimentation over random activity or trend-following Ensure the function is both ambitious and efficient, with spending tied to outcomes rather than optics. What success looks like: Internal and external recognition of a clearly differentiated market position Measurable pipeline contribution and improved revenue efficiency Scaled brand awareness that preserves technical credibility and trust Clarity, ownership, and consistent high-velocity execution across all marketing operations Tight alignment between sales and marketing around the same commercial outcomes New solutions are brought to market with discipline and traction Resources are carefully invested in areas that create measurable business value Marketing builds durable demand, strengthens authority, and contributes meaningfully to growth Education & experience Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree or MBA preferred 10+ years in marketing, with meaningful senior leadership experience owning strategy, team performance, and revenue contribution Proven track record of building and executing marketing strategies that drive measurable pipeline, revenue growth, and market position Strong leadership capability, with the ability to coach, develop, and elevate a high-performing team Strong analytical and commercial judgment, with experience measuring and optimizing marketing performance Excellent communication and interpersonal skills, with the ability to influence across functions and levels of the organization Deep understanding of digital marketing tools and platforms, including: CRMs (Hubspot), marketing automation, analytics, SEO (AEO), and paid media platforms such as Google, LinkedIn, Bing, Facebook, and Reddit Willingness to travel, as needed, to represent Packetlabs at events, and with partners or clients Strong experience in cybersecurity market is preferred, but not mandatory Why Packetlabs The unique and exciting opportunity to shape how a respected cybersecurity firm grows, competes, and earns trust in the market Direct influence over strategy, positioning, and the marketing systems that drive long-term growth A leadership team that values substance, quality, and disciplined execution A strong team environment Competitive compensation + pay-for-performance incentives Work-from-home flexibility anywhere in Canada Meaningful opportunities for growth and development, including paid training and certifications Employer-paid benefits for you and your family + GRSP matching, Generous vacation and personal days

Full job record

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Org ID55a007df-5ad5-4be3-bed6-02bdef7951d2
Source ID0126cce2-18fb-4c5e-977e-705ba2281b2d
Board ID0126cce2-18fb-4c5e-977e-705ba2281b2d
Providerrippling
Provider Job Keyc0ff4819-ab9e-4772-9a21-675fb38fb687
TitleVP, Marketing
Normalized Title—
Statusactive
Activeyes
Location TextRemote (Canada), Canada
DepartmentMarketing
Team—
Employment Typefull_time
Workplace Typeremote
Remote Policyremote
CountryCanada
Region—
City—
Salary RawCAD 170000-200000 YEAR
Salary Min170,000
Salary Max200,000
Salary CurrencyCAD
Salary Periodyear
Source URLhttps://ats.rippling.com/packetlabs/jobs/c0ff4819-ab9e-4772-9a21-675fb38fb687
Apply URLhttps://ats.rippling.com/packetlabs/jobs/c0ff4819-ab9e-4772-9a21-675fb38fb687
First Seen At2026-05-29 07:12:35Z
Last Seen At2026-06-06 18:42:06Z
Last Checked At2026-06-06 18:42:06Z
Last Changed At2026-06-06 18:42:06Z
Inactive At—
Source Posted At2026-04-14 18:21:59Z
Source Updated At—
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Event Fields
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      "role": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Who we are looking for - Packetlab’s core values:</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">No egos, ever. </strong></b><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">You care more about what works than about being right. You do not build empires, protect weak ideas, or confuse visibility with value.</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Systems over heroics. </strong></b><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">You build repeatable demand generation and brand systems that do not rely on last-minute pushes, scattered efforts, or unsustainable workarounds.</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Commercially sharp. </strong></b><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">You understand that marketing exists to support business outcomes. You know the difference between attention and pipeline, and you operate accordingly.</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Credible over flashy. </strong></b><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">You know how to market a high-trust service without exaggeration, gimmicks, or dilution of technical credibility.</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Comfortable being uncomfortable. </strong></b><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">You are willing to challenge assumptions, stop low-value work, and make hard calls when messaging, spend, or priorities are not aligned with results.</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Always learning. </strong></b><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">You stay current on market shifts, buyer behavior, channel performance, and competitive dynamics, and you refine the function accordingly.</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">What you’ll be leading:</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Marketing Strategy &amp; Market Positioning</strong></b></li><li style=\"font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><ul data-pattern=\"discCircleSquare\" data-depth=\"2\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:circle;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Translate business goals into high-growth GTM strategies</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Refine market positioning for credible, high-impact differentiation</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Elevate technical messaging to reflect our quality and rigor over generic jargon</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Leverage market gaps to expand brand relevance and market share</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Align marketing with executive leadership to drive growth, reputation, and expansion</span></li></ul></li></ul><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Demand Generation &amp; Revenue Contribution</strong></b></li><li style=\"font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><ul data-pattern=\"discCircleSquare\" data-depth=\"2\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:circle;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Scale demand-gen for a consistent, qualified pipeline</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Direct multi-channel campaigns across all organic, paid, and social platforms (with notable emphasis on SEO/AEO)</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Drive ABM with Sales to accelerate revenue and effectiveness</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Align marketing with BD through clear ROI and conversion visibility</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Optimize channel performance and lead quality via data-driven insights</span></li></ul></li></ul><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Brand, Authority &amp; Reputation</strong></b></li><li style=\"font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><ul data-pattern=\"discCircleSquare\" data-depth=\"2\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:circle;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Position Packetlabs as the authority in advanced penetration testing</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Ensure brand consistency across all forms of messaging, design, and digital touchpoints</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Cultivate industry and media partnerships to amplify reputation and visibility</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Scale brand awareness while deepening trust and commercial relevance</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Uphold technical integrity throughout all brand growth initiatives</span></li></ul></li></ul><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Team Leadership &amp; Functional Excellence</strong></b></li><li style=\"font-size:11pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><ul data-pattern=\"discCircleSquare\" data-depth=\"2\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:circle;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Lead a high-performing team grounded in accountability, collaboration, and excellence</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Execute as a player-coach; set the standard by example and via ongoing coaching</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Define ownership and best-practice rhythms for bottleneck-free execution of strategy</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Build scalable foundations through optimized structures, tools, and workflows</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Foster a culture where good ideas win, weak work is improved quickly, and performance is measured honestly</span></li></ul></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Cross-Functional Alignment &amp; New Solution Launches</strong></b></li></ul><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><ul data-pattern=\"discCircleSquare\" data-depth=\"2\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:circle;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Partner with Sales to directly drive pipeline creation and revenue growth</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Partner with R&amp;D to launch new, well-positioned solutions</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Ensure marketing is not operating in isolation by building tight feedback loops between market response, sales insight, and service evolution.</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Convert technical expertise into compelling, value-driven buyer messaging.</span></li></ul></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Budget, Measurement &amp; Optimization</strong></b></li></ul><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;list-style:none;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><ul data-pattern=\"discCircleSquare\" data-depth=\"2\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin-left:0px;margin-right:0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:circle;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Manage the marketing budget to ensure resources are allocated based on strategic priorities and measurable business value</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Establish clear metrics to track campaign impact and marketing contribution</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Leverage data to scale high-performing initiatives and cut underperformers</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Drive disciplined experimentation over random activity or trend-following</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Ensure the function is both ambitious and efficient, with spending tied to outcomes rather than optics.</span></li></ul></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">What success looks like:</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Internal and external recognition of a clearly differentiated market position</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Measurable pipeline contribution and improved revenue efficiency</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Scaled brand awareness that preserves technical credibility and trust</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Clarity, ownership, and consistent high-velocity execution across all marketing operations</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Tight alignment between sales and marketing around the same commercial outcomes</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">New solutions are brought to market with discipline and traction</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Resources are carefully invested in areas that create measurable business value</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Marketing builds durable demand, strengthens authority, and contributes meaningfully to growth</span></li></ul><h3 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:21pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Education &amp; experience</strong></b></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree or MBA preferred</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">10+ years in marketing, with meaningful senior leadership experience owning strategy, team performance, and revenue contribution</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Proven track record of building and executing marketing strategies that drive measurable pipeline, revenue growth, and market position</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Strong leadership capability, with the ability to coach, develop, and elevate a high-performing team</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Strong analytical and commercial judgment, with experience measuring and optimizing marketing performance</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Excellent communication and interpersonal skills, with the ability to influence across functions and levels of the organization</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Deep understanding of digital marketing tools and platforms, including: CRMs (Hubspot), marketing automation, analytics, SEO (AEO), and paid media platforms such as Google, LinkedIn, Bing, Facebook, and Reddit</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Willingness to travel, as needed, to represent Packetlabs at events, and with partners or clients&nbsp;</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Strong experience in cybersecurity market is preferred, but not mandatory</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Why Packetlabs</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">The unique and exciting opportunity to shape how a respected cybersecurity firm grows, competes, and earns trust in the market</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Direct influence over strategy, positioning, and the marketing systems that drive long-term growth</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">A leadership team that values substance, quality, and disciplined execution</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">A strong team environment</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Competitive compensation + pay-for-performance incentives&nbsp;</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Work-from-home flexibility anywhere in Canada</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Meaningful opportunities for growth and development, including paid training and certifications&nbsp;</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Employer-paid benefits for you </span><u><span style=\"color:rgb(0,0,0);font-size:10pt;text-decoration:underline;white-space:pre-wrap;\">and</span></u><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\"> your family + GRSP matching,</span></li><li style=\"color:rgb(0,0,0);font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Generous vacation and personal days</span></li></ul>",
      "company": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">The Vice President of Marketing is a strategic leadership role designed to ensure our go-to-market engine scales with the same precision and credibility as our delivery model. You will own how Packetlabs is positioned in the market, how demand is created, and how the marketing function contributes to sustainable revenue growth. This role is about building a disciplined marketing system that strengthens brand authority and drives a qualified pipeline.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">This is not a role that requires direct cybersecurity experience. We are open to leaders from adjacent industries who bring strong experience in B2B SaaS, consulting, innovation-driven organizations, or other complex services environments. </span><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">As a player-coach, you will define the roadmap while staying close enough to execution to ensure quality, consistency, and speed. You will do this with the backing of a leadership team that values substance over noise, long-term brand trust over short-term optics, and sustainable growth over inflated promises.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Packetlabs is a cybersecurity consulting firm specializing in Advanced Penetration Testing. We exist to eliminate the false sense of security that comes from shallow testing and checkbox-driven assessments. Our slogan, “Ready for more than a VA scan?”, reflects a simple standard: real security work should be rigorous, manual, and built to uncover what automated approaches miss. Our clients span government, technology, law enforcement, retail, healthcare, and financial services, and they rely on us because credibility matters when the stakes are high.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p>"
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