SEO & AI Content Strategy Lead (Fluent Chinese)

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 24pt; font-weight: bold\">Role Summary</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">As the SEO &amp; AI Content Strategy Lead, you will own KKday’s content strategy and organic growth initiatives across multiple markets.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You will be responsible for developing scalable content ecosystems that drive organic traffic, user engagement, and revenue while leveraging AI technologies to enhance content production efficiency and effectiveness.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Beyond traditional SEO and editorial planning, you will design AI-assisted workflows, establish content quality frameworks, and identify new opportunities arising from changing search behaviors, including AI-powered search experiences and generative search platforms.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You will work closely with Product, SEO, Marketing, CRM, Paid Media, and Business teams to ensure content contributes directly to business objectives and customer acquisition goals.</span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 24pt; font-weight: bold\">Key Responsibilities</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">1. Content Strategy &amp; Editorial Leadership</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own and manage KKday’s content strategy and editorial roadmap across travel destinations, experiences, transportation, attractions, and seasonal campaigns.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop content frameworks that align search demand, traveler intent, and commercial priorities.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build topic clusters and content ecosystems that strengthen KKday’s topical authority and search visibility.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Lead editorial planning, content production, publishing schedules, and content lifecycle management.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Collaborate with internal stakeholders and external contributors to ensure consistent content quality and brand voice.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Establish editorial guidelines, content governance, and quality assurance processes.</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">2. SEO &amp; Organic Growth Strategy</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Conduct keyword research, search trend analysis, competitor benchmarking, and content opportunity assessments.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop SEO strategies that improve rankings, organic traffic, engagement, and conversion performance.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Optimize content structure, metadata, internal linking architecture, and user experience.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Monitor search performance through Google Search Console, GA4, Ahrefs, and other SEO tools.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Analyze changes in search behavior, AI-generated search results, and emerging search technologies.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Identify opportunities related to AI Overviews, Generative Search, and future search experiences.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Partner with Product and SEO teams to improve landing page discoverability and search performance.</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">3. AI Content Operations &amp; Automation</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Design and implement AI-assisted content production workflows using tools such as ChatGPT, Claude, Gemini, Perplexity, and other emerging AI technologies.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build content automation workflows</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop reusable prompt libraries, editorial playbooks, and content generation frameworks.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Establish human-in-the-loop review processes to ensure accuracy, quality, and brand consistency.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Continuously evaluate new AI technologies and identify opportunities to improve productivity and content performance.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Measure and optimize AI-assisted content efficiency through data-driven experimentation.</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">4. Content Performance &amp; Analytics</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Define KPIs and success metrics across traffic, engagement, conversion, revenue contribution, and content ROI.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build reporting frameworks and dashboards to monitor content effectiveness.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Conduct performance reviews and content audits to identify optimization opportunities.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Run experiments and A/B tests on headlines, content formats, user journeys, and distribution channels.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Translate data insights into actionable recommendations that support business growth.</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">5. Multi-Channel Content Distribution</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop content repurposing strategies across blogs, CRM, social media, short-form video, and owned marketing channels.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Transform long-form content into scalable assets suitable for Instagram, TikTok, YouTube Shorts, EDMs, and in-app communication.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Collaborate with CRM and Growth teams to maximize content reach and engagement.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ensure content distribution strategies support both acquisition and retention objectives.</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 24pt; font-weight: bold\">Required Qualifications</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">3–5 years of experience in SEO, content strategy, editorial operations, digital publishing, or related fields.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proven track record of growing organic traffic and improving search performance.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong understanding of SEO principles, search intent analysis, keyword research, technical SEO fundamentals, and content optimization.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience managing editorial calendars, freelance writers, agencies, or content teams.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience designing AI-assisted workflows, prompt systems, or content automation processes.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong analytical skills with experience using Google Analytics 4, Google Search Console, Ahrefs, Looker Studio, or equivalent tools.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Excellent project management and stakeholder communication skills.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Professional proficiency in English and Mandarin, both written and spoken.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Bachelor's degree in Marketing, Communications, Journalism, Business, or equivalent practical experience.</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 24pt; font-weight: bold\">Preferred Qualifications</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience within travel, OTA, e-commerce, marketplace, or digital consumer businesses.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Familiarity with automation platforms such as n8n, Make, Zapier, or Relevance AI.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with content localization and multi-market content strategies.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Understanding of AI search optimization, Generative Engine Optimization (GEO), and emerging search ecosystems.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience managing content ROI, attribution analysis, and growth experiments.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Knowledge of structured data, entity-based SEO, and topical authority frameworks.</span></li>\n</ul>",
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