Senior Marketing Manager, AI

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    "datePosted": "2026-06-18",
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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">JOB SUMMARY </span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">The Senior Marketing Manager, AI is a strategic and hands-on marketing professional responsible for driving brand awareness, inbound lead strategy, customer engagement, and revenue growth. This role owns the execution and optimization of Xtrm's marketing initiatives across content, digital advertising, marketing automation, analytics, and customer engagement channels while serving as the company's internal leader for AI-driven marketing and advising on Martech tool strategy. The ideal candidate combines strong growth marketing expertise with advanced knowledge of HubSpot, automation, agentic AI systems, and data-driven decision making to build scalable marketing programs that deliver measurable business results. Working closely with executive leadership, sales, product, and design teams, this individual will help position Xtrm as a leader in global fintech and payments while developing innovative, AI-first marketing processes that improve efficiency, accelerate growth, and support the company's long-term objectives.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">TRAVEL REQUIREMENTS</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Less than 5%</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">SUPERVISORY RESPONSIBILITIES</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Based on need</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">ESSENTIAL DUTIES / RESPONSIBILITIES</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">MARKETING STRATEGY &amp; DEMAND GENERATION</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop and execute integrated marketing initiatives that increase brand awareness, customer engagement, lead generation, and revenue growth.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Partner with executive leadership to support positioning, messaging, thought leadership, and go-to-market initiatives.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Manage content marketing, social media, email marketing, webinars, customer stories, and paid advertising campaigns.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Identify new opportunities to attract, engage, and convert target audiences.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Support alignment between marketing, sales, product, and leadership teams.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">AI, MARTECH &amp; AUTOMATION</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Serve as Xtrm's internal AI marketing technology leader.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Design, build, and optimize AI-powered workflows that improve marketing efficiency, scalability, and performance.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop and manage AI agents, Gemini Gems, custom GPTs, prompt libraries, and automation frameworks.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Evaluate, advise, and implement emerging AI and MarTech solutions that support business growth.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Continuously identify opportunities to replace manual processes with scalable automation.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">HUBSPOT &amp; MARKETING OPERATIONS</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own and administer HubSpot Marketing Hub and related marketing technology platforms.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build and optimize marketing automation workflows, audience segmentation, lead scoring, nurture campaigns, and lifecycle marketing programs.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ensure marketing systems support lead generation, attribution, reporting, and sales alignment.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Manage marketing assets, including landing pages, forms, email templates, and campaign infrastructure.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">ANALYTICS &amp; CONTINUOUS IMPROVEMENT</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Monitor and report on marketing performance, lead generation, campaign effectiveness, and pipeline contribution.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build dashboards and reporting frameworks that provide visibility into marketing ROI and business impact.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Use data and insights to continuously improve campaigns, content, automation, and overall marketing effectiveness.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">5+ years of experience in B2B marketing, growth marketing, marketing operations, or a related field.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience working within SaaS, fintech, payments, technology, or other B2B environments.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Advanced experience with HubSpot Marketing Hub and marketing automation platforms.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience managing social platforms, SEO, and AEO advertising campaigns.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Demonstrated experience building AI-powered workflows, automation, or agentic systems.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with Gemini, ChatGPT, Claude, custom GPTs, AI agents, or similar technologies.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong understanding of modern MarTech ecosystems, CRM platforms, analytics, and automation tools.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Excellent written and verbal English communication skills.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong analytical, organizational, and project management abilities.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ability to work independently in a remote environment and collaborate during U.S. business hours when needed.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">PREFERRED KNOWLEDGE, SKILLS, AND ABILITIES</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience in marketing fintech, embedded finance, payments, or SaaS solutions.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience supporting enterprise sales organizations.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Familiarity with APIs, integrations, and technical product marketing.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with attribution modeling and revenue reporting.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience working with globally distributed teams.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">WHAT SUCCESS LOOKS LIKE</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Increased brand awareness and engagement across digital channels.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Consistent generation of high-quality sales meetings utilizing CTAs..</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Successful implementation of AI-powered marketing workflows and automation.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Increased efficiency and scalability of marketing operations.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Improved campaign performance and measurable ROI.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong collaboration with executive leadership and sales teams.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">PHYSICAL REQUIREMENTS</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Prolonged periods of sitting at a desk and working on a computer.</span></li>\n</ul>",
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