Director, Marketing & Partnerships

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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Title:                             </span>Director, Marketing &amp; Partnerships</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Department:                </span>Marketing</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Location:                     </span>New York, NY</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Reports to:                  </span>Vice President, Marketing &amp; Communications</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><br></span><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Classification:</span>             Exempt</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">About The Paley Center for Media</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The Paley Center for Media is the world’s leading 501 (c)(3) nonprofit cultural institution whose mission is to preserve our media history and to explore media’s powerful shaping influence on our culture.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The Paley Center for Media owns the iconic, New York Paley Museum where media, sports, gaming, tech, and entertainment come together, and during the year, produces unmatched programs for the public and industry. On the public side, programs celebrate the very best of television, digital content, and interactive entertainment. On the industry side, the Paley Center convenes the most influential business leaders to explore and debate the most critical issues and opportunities within the industry while also fostering a sense of community amongst peers. Through its respected Paley Impact series, programs educate and explore how media impacts culture and shapes public discourse on important societal issues.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">At the heart of The Paley Center sits the Paley Archive, which represents the largest public collection of its kind and is often cited as a national treasure, with over 160,000 programs spanning more than 100 years. This collection also serves as an incredible resource for K-12 educators and students nationwide that are served through its respected education classes.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Previously known as The Museum of Television &amp; Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information,<em> </em>please visit<a href=\"http://www.paleycenter.org\" target=\"_blank\" rel=\"noopener noreferrer\">paleycenter.org</a><span style=\"text-decoration: underline\">.</span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Scope</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The Director, Marketing &amp; Partnerships (Director) is a strategic, high-energy leader responsible for expanding the Paley Center's reach and reputation by cultivating partnerships, building and nurturing audiences, and leading creative marketing and promotional campaigns. The Director plays a key role in advancing the Paley Center's mission by developing mutually beneficial relationships with external organizations, driving visitor growth, and overseeing the production of dynamic content and collateral that elevates the brand.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The Director serves as a key strategic partner and right hand in identifying new opportunities, executing special projects, and aligning marketing and partnership efforts with organizational goals. The Director manages the Audience Development Manager and works cross-functionally to deliver measurable results.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The Director is responsible for growing the Paley brand through:</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Visitor traffic to the iconic, flagship Paley Museum in NYC</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Tickets sales/registration for all Paley events in NY and LA</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Memberships across all levels including public and industry</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Increased viewership and engagement with Paley’s digital content</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Driving cross functional team to deliver on integrated campaign initiatives to meeting business objectives</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Responsibilities</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Partnership Development &amp; External Relations</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Proactively identify and cultivate partnerships with NYC-based businesses, tourism and hospitality entities, cultural institutions, and other organizations with aligned audiences</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Build and maintain long-term, high-value relationships with external partners to enhance visibility, engagement, and co-branded opportunities</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Negotiate and manage partnership terms, deliverables, benefits, and timelines with support from legal and finance</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Serve as lead account manager for media and promotional partners to ensure fulfillment of all obligations, from ad specs to post-run reports</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Represent the Paley Center externally as a brand ambassador at events and in stakeholder meetings</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Audience Development &amp; Team Leadership</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Supervise and support the Audience Development Manager to achieve audience growth and visitation goals across all key programs and events</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Design and implement audience development strategies to drive attendance, ticket sales, and memberships</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Identify and explore new audience segments through data analysis, community outreach, and collaborative promotions</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Lead strategic outreach for major exhibitions, tentpole events, and invitation-only programs</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Creative Direction &amp; Campaign Management</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Oversee the development and execution of compelling creative marketing campaigns in collaboration with internal teams and external agencies</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Develop media campaigns and identify key media outlets and marketing partners to reach key audiences and demographics</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Develop campaign briefs, messaging frameworks, and creative direction aligned with brand voice and strategic goals</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Direct video editors and the Creative Services team on promotional materials, marketing videos, and sales collateral</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Work with key internal stakeholders for the development of key marketing and sales materials including brand guidelines and experience, sizzle reels and marketing videos as well as Paley overview, marketing, sales materials and presentations, recap reports, and other marketing materials</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ensure delivery of assets across print, digital, and social platforms and that all creative aligns with specs, deadlines, and brand standards</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Monitor campaign performance in collaboration with the Director of Digital Marketing &amp; Growth Analytics, applying insights to optimize future efforts</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Other Responsibilities</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Partner with internal stakeholders to utilize the CRM for segmented outreach and track partnership engagement</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Conduct market and audience research and integrate insights into campaign planning</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Support the VP, Marketing &amp; Partnerships on organization-wide strategic initiatives and special projects</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Engage as a Paley Ambassador for social media initiatives by actively sharing Paley’s social media posts within one’s own networks, to amplify the organization’s reach and foster community engagement</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Participate in other projects as assigned by Paley executive team</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Core Competencies</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Our successful employees meet the following criteria:</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Highly organized with proven ability to meet deadlines and budgets</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Outstanding leadership skills and ability to lead cross functional teams</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to take ownership of all tasks and manage simultaneously</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Outstanding verbal communication and superior business writing skills</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Positive and professional demeanor with excellent interpersonal, administrative, and managerial skills</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to handle and prioritize multiple tasks while maintaining attention to detail</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Resourcefulness, creativity, and strong-problem solving, and research skills</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Requirements</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">10+ years of experience in partnership development, marketing, or brand strategy within media, entertainment, cultural institutions, or related industries</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Demonstrated success in growing external partnerships and audience engagement</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Proven ability to lead creative campaigns and direct internal and external creative teams</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong understanding of digital and experiential marketing trends</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Outstanding interpersonal skills to represent Paley with excellence in the C-suite of corporate partners, a prominent outside Board, and with our executives</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Highly collaborative and strong consensus builder that has ability to be an influencer that drives the business forward</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Must be able to work nights and weekends to support live events and museum programming</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to travel, as necessary, and to work weekends, early morning/evening hours, when necessary, to support Paley events and programs</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong work ethic with desire and preference to work in-person as part of a cohesive, collaborative, high-energy, in-the-office work environment</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Bachelor’s degree from an accredited college or university</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Bilingual fluency in Spanish a plus</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Total Compensation Range:  $100,000 - $150,000</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Equal Employment Opportunity Statement</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The Paley Center for Media maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.</span></p>\n<p><br></p>",
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