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    "requisitionDescription": "<p data-pasted=\"true\"><strong>Marketing Specialist &ndash; JFK Terminal 4</strong></p><p>We are seeking a dynamic, commercially driven Marketing Specialist to help elevate the retail experience at JFK Terminal 4 into a truly world-class destination. This role is an exciting opportunity to bring bold ideas to life through high-impact campaigns, immersive passenger experiences, strategic brand collaborations, and innovative pre-travel engagement initiatives.</p><p>As&nbsp;a&nbsp;key&nbsp;member&nbsp;of&nbsp;the&nbsp;marketing&nbsp;team,&nbsp;you&nbsp;will&nbsp;play&nbsp;a&nbsp;central&nbsp;role&nbsp;in&nbsp;driving&nbsp;footfall,&nbsp;increasing&nbsp;conversion,&nbsp;and&nbsp;maximizing&nbsp;revenue&nbsp;performance&nbsp;while&nbsp;creating&nbsp;an&nbsp;energetic,&nbsp;experience-led&nbsp;environment&nbsp;that&nbsp;reflects&nbsp;the&nbsp;unmistakable&nbsp;spirit&nbsp;of&nbsp;New&nbsp;York&nbsp;City.&nbsp;From&nbsp;luxury&nbsp;beauty&nbsp;activations&nbsp;to&nbsp;exclusive&nbsp;brand&nbsp;launches&nbsp;and&nbsp;culturally&nbsp;relevant&nbsp;campaigns,&nbsp;you&nbsp;will&nbsp;help&nbsp;shape&nbsp;memorable&nbsp;moments&nbsp;that&nbsp;resonate&nbsp;with&nbsp;millions&nbsp;of&nbsp;international&nbsp;travellers.</p><p><br></p><p>Key&nbsp;Responsibilities</p><p><br></p><ul><li><strong>Omnichannel&nbsp;Strategy</strong>:&nbsp;Led&nbsp;integrated&nbsp;marketing&nbsp;campaigns&nbsp;transitioning&nbsp;consumer&nbsp;engagement&nbsp;from&nbsp;TikTok&nbsp;and&nbsp;Instagram&nbsp;into&nbsp;retail&nbsp;stores</li><li><strong>Drive-to-Retail&nbsp;Conversions</strong>:&nbsp;Executed&nbsp;digital&nbsp;advertising&nbsp;initiatives&nbsp;that&nbsp;increased&nbsp;foot&nbsp;traffic&nbsp;and&nbsp;measurable&nbsp;sales&nbsp;at&nbsp;brick-and-mortar&nbsp;locations.</li><li><strong>O2O&nbsp;Campaign&nbsp;Management</strong>:&nbsp;Managed&nbsp;full-lifecycle&nbsp;Online-to-Offline&nbsp;(O2O)&nbsp;campaigns&nbsp;utilizing&nbsp;localized&nbsp;social&nbsp;media&nbsp;targeting&nbsp;to&nbsp;boost&nbsp;in-store&nbsp;product&nbsp;velocity.</li><li><strong>Cross-Channel&nbsp;Integration</strong>:&nbsp;Synchronized&nbsp;digital&nbsp;media&nbsp;buy&nbsp;schedules&nbsp;with&nbsp;physical&nbsp;retail&nbsp;launch&nbsp;calendars&nbsp;for&nbsp;seamless&nbsp;campaign&nbsp;presence.</li><li><strong>Performance&nbsp;Tracking</strong>:&nbsp;Monitored&nbsp;digital&nbsp;attribution&nbsp;metrics,&nbsp;geofencing&nbsp;data,&nbsp;and&nbsp;promo&nbsp;code&nbsp;usage&nbsp;to&nbsp;quantify&nbsp;offline&nbsp;retail&nbsp;ROI.</li><li>Develop&nbsp;and&nbsp;execute&nbsp;a&nbsp;dynamic&nbsp;annual&nbsp;marketing&nbsp;calendar&nbsp;aligned&nbsp;with&nbsp;key&nbsp;retail,&nbsp;seasonal,&nbsp;cultural,&nbsp;and&nbsp;travel&nbsp;moments</li><li>Lead&nbsp;bespoke&nbsp;marketing&nbsp;initiatives&nbsp;for&nbsp;New&nbsp;York&nbsp;Duty&nbsp;Free&nbsp;at&nbsp;JFK&nbsp;Terminal&nbsp;4</li><li>Adapt&nbsp;and&nbsp;localize&nbsp;global&nbsp;campaigns&nbsp;to&nbsp;ensure&nbsp;strong&nbsp;regional&nbsp;relevance&nbsp;and&nbsp;customer&nbsp;connection</li><li>Deliver&nbsp;integrated&nbsp;campaigns&nbsp;across&nbsp;digital,&nbsp;CRM,&nbsp;social&nbsp;media,&nbsp;paid&nbsp;media,&nbsp;POS,&nbsp;visual&nbsp;merchandising,&nbsp;and&nbsp;experiential&nbsp;channels</li><li>Curate&nbsp;premium&nbsp;in-terminal&nbsp;experiences&nbsp;including&nbsp;beauty&nbsp;consultations,&nbsp;liquor&nbsp;tastings,&nbsp;gifting&nbsp;activations,&nbsp;and&nbsp;promotional&nbsp;events</li><li>Collaborate&nbsp;with&nbsp;global&nbsp;brands,&nbsp;suppliers,&nbsp;airlines,&nbsp;and&nbsp;airport&nbsp;stakeholders&nbsp;to&nbsp;execute&nbsp;high-profile&nbsp;activations&nbsp;and&nbsp;exclusive&nbsp;launches</li><li>Support&nbsp;pre-travel&nbsp;marketing&nbsp;strategies&nbsp;that&nbsp;drive&nbsp;awareness,&nbsp;anticipation,&nbsp;and&nbsp;purchase&nbsp;intent&nbsp;before&nbsp;passengers&nbsp;arrive&nbsp;at&nbsp;the&nbsp;airport</li><li>Drive&nbsp;category&nbsp;growth&nbsp;across&nbsp;beauty,&nbsp;liquor,&nbsp;confectionery,&nbsp;and&nbsp;gifting&nbsp;through&nbsp;compelling&nbsp;storytelling&nbsp;and&nbsp;promotional&nbsp;strategies</li><li>Analyze&nbsp;campaign&nbsp;performance,&nbsp;customer&nbsp;engagement,&nbsp;and&nbsp;commercial&nbsp;KPIs&nbsp;to&nbsp;continuously&nbsp;optimize&nbsp;results</li><li>Partner&nbsp;with&nbsp;content&nbsp;and&nbsp;social&nbsp;teams&nbsp;to&nbsp;create&nbsp;highly&nbsp;shareable,&nbsp;social-first&nbsp;moments&nbsp;that&nbsp;amplify&nbsp;visibility&nbsp;and&nbsp;engagement</li></ul><p><br></p><p>Experience&nbsp;&amp;&nbsp;Skills</p><ul><li>3&ndash;6+&nbsp;years&nbsp;of&nbsp;experience&nbsp;in&nbsp;retail,&nbsp;experiential,&nbsp;luxury,&nbsp;or&nbsp;travel&nbsp;retail&nbsp;marketing</li><li>Proven&nbsp;track&nbsp;record&nbsp;delivering&nbsp;integrated&nbsp;campaigns&nbsp;and&nbsp;large-scale&nbsp;experiential&nbsp;activations</li><li>Experience&nbsp;collaborating&nbsp;with&nbsp;brands,&nbsp;agencies,&nbsp;vendors,&nbsp;and&nbsp;cross-functional&nbsp;stakeholders</li><li>Strong&nbsp;organizational&nbsp;and&nbsp;project&nbsp;management&nbsp;capabilities&nbsp;in&nbsp;fast-paced&nbsp;environments</li><li>Creative,&nbsp;commercially&nbsp;minded&nbsp;thinker&nbsp;with&nbsp;a&nbsp;passion&nbsp;for&nbsp;customer&nbsp;experience&nbsp;and&nbsp;brand&nbsp;storytelling</li><li>Strong&nbsp;communication&nbsp;skills&nbsp;with&nbsp;the&nbsp;ability&nbsp;to&nbsp;manage&nbsp;multiple&nbsp;priorities&nbsp;simultaneously</li></ul><p><br></p><p>Requirements</p><ul><li>Flexible&nbsp;schedule&nbsp;required;&nbsp;evenings,&nbsp;weekends,&nbsp;and&nbsp;holidays&nbsp;are&nbsp;mandatory</li><li>Professional&nbsp;appearance&nbsp;and&nbsp;presentation&nbsp;at&nbsp;all&nbsp;times</li><li>Team-oriented&nbsp;mind-set&nbsp;with&nbsp;a&nbsp;collaborative&nbsp;approach</li><li>Participation&nbsp;in&nbsp;semi-annual&nbsp;inventory&nbsp;required</li><li>Must&nbsp;successfully&nbsp;pass&nbsp;airport&nbsp;security&nbsp;background&nbsp;check</li><li>Ability&nbsp;to&nbsp;stand&nbsp;for&nbsp;extended&nbsp;periods,&nbsp;up&nbsp;to&nbsp;8&nbsp;hours&nbsp;per&nbsp;shift</li></ul><p><br></p><p><strong><em>Why&nbsp;This&nbsp;Role&nbsp;Matters</em></strong></p><p><br></p><p>This position sits at the intersection of retail, travel, hospitality, and entertainment &mdash; helping define the passenger journey at one of the world&rsquo;s busiest international airports. Success in this role will be measured not only by exceptional marketing execution and commercial growth, but by the ability to create immersive, memorable experiences that capture the energy, diversity, and sophistication of New York.</p>\n",
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