Home › Companies › ASICS Apps › Senior Marketing Technology & Analytics Lead
Senior Marketing Technology & Analytics Lead
ASICS Apps · Canada · Remote · Deleted · Rippling ATS
Job facts
| Field | Value |
|---|---|
| Company | ASICS Apps |
| Title | Senior Marketing Technology & Analytics Lead |
| Normalized title | - |
| Department / team | Race Roster Development General |
| Location | Canada |
| Work model | Remote / Remote |
| Employment type | Full Time |
| Salary | - |
| Status | deleted |
| ATS provider | Rippling ATS |
| Posted / first seen | 2026-05-19 / 2026-05-29 |
| Changed / last seen | 2026-06-03 / 2026-06-01 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from ASICS Apps. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Rippling ATS. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| Department jobs | Active postings in Race Roster Development General. | Open |
| Work model jobs | Active Remote postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | ASICS Apps |
| Source | 4fab535c-b380-454c-9c79-f7879830f446 |
| ATS provider | Rippling ATS |
Description
company
About ASICS Apps
ASICS Apps lives by ASICS’ founding philosophy, "Anima Sana In Corpore Sano” or “A Sound Mind in a Sound Body.” We believe in the positive benefits of movement and aspire for people all over the world to live healthful and happy lives in both body and mind.
The ASICS Apps provide digital services and goods focused on helping runners and running events every step of the way. To strengthen our commitment to runners, we are expanding our investment in endurance-related digital services, such as endurance event technology (Race Roster), leading mobile running app (the ASICS Runkeeper app), and other exciting platforms that will help us better serve the endurance industry. Combined, these projects and products makeup ASICS Apps.
Our mission―in the past, today, and into the future―is to contribute to a healthful and sustainable society and to bring joy to the people of the world through movement. Movement is an important element in living longer healthy lives, in feeling more fulfilled, and in crossing national and cultural boundaries to bring the world together. If you are looking to join a fun and innovative company focused on the booming digital health and fitness industry, this is the place for you!
role
Position Overview:
Race Roster is seeking a Senior Marketing Technology & Analytics Lead to guide our strategy across digital advertising, analytics integrations, SEO, campaign optimization, data analysis, and marketing automation.
This is a senior, highly cross-functional role for someone with deep experience managing performance marketing systems at scale. The ideal candidate has operated across many concurrent advertising campaigns, understands how to optimize performance using first-party and platform data, and can work closely with product managers and engineers to build scalable tools, integrations, reporting, and automation.
You will help Race Roster become an industry leader in event marketing technology by shaping how our platform uses data to help event organizers sell more registrations, better understand their audiences, and connect with the advertising, analytics, CRM, agency, and next-generation discovery platforms they rely on.
This role is not only about running campaigns. It is about building the systems, integrations, insights, and automation that allow Race Roster and our customers to market events more intelligently at scale.
Work Location:
The successful candidate for this role can be either a remote employee (working 100% remotely from a designated location within Canada), a hybrid employee (flexibility to work in the office or from home at a location within 75 km from the London, ON office), or an in-office employee at our London, ON office.
Responsibilities:
Advertising Strategy & Automation
Develop and lead Race Roster’s strategy for digital advertising and advertising automation. Design scalable processes for deploying, monitoring, and optimizing campaigns across many events and customers. Identify opportunities to automate ad creation, targeting, budget allocation, campaign optimization, and reporting. Use CRM, registration, campaign, and platform data to improve advertising performance for Race Roster and our customers. Help define how Race Roster can support customers who want advertising automated through our platform, managed by Race Roster, or handled by an external agency. Establish best practices for campaign governance, quality control, budget management, measurement, and optimization at scale. Analytics, Tracking & Integrations Lead strategy for integrations with major analytics, advertising, CRM, and marketing platforms, including Google Analytics, Google Ads, Meta, TikTok, LinkedIn, agency tools, and other relevant providers. Help define integrations with next-generation discovery and AI-powered platforms such as ChatGPT and other emerging search, recommendation, and assistant-based experiences. Ensure Race Roster and customer events have strong visibility across traditional search engines, advertising platforms, analytics ecosystems, and AI-powered discovery channels. Work with product and engineering teams to define requirements for tracking, attribution, conversion events, data flows, and analytics integrations. Ensure event organizers can connect their own analytics and advertising tools to Race Roster and receive the data they need to optimize their marketing campaigns. Define standards for event tracking, conversion measurement, attribution, reporting, and data quality. Help evaluate and prioritize new analytics, advertising, CRM, AI, and marketing technology integrations. Data Analysis & Optimization Analyze advertising performance, registration trends, conversion funnels, audience behavior, campaign outcomes, and customer data. Use CRM and platform data to identify actionable marketing opportunities for Race Roster and our customers. Build insights that help event organizers better understand how to market their events. Recommend optimizations to advertising strategy based on data, testing, and performance trends. Identify patterns across events, segments, regions, event types, registration timelines, customer behavior, and marketing channels. Share insights with product managers, engineers, sales, customer success, marketing, and leadership to influence product direction and business strategy. Define key metrics and reporting frameworks for measuring the success of advertising automation and customer marketing tools. SEO, Discovery & Organic Growth Develop strategies that improve discoverability for Race Roster-hosted events across search engines, AI-powered platforms, and other discovery channels. Identify technical, content, structured data, and integration opportunities to improve organic visibility. Partner with product and engineering teams to improve SEO foundations across the platform. Help Race Roster prepare for the evolving future of search, including answer engines, AI assistants, and next-generation recommendation platforms. Monitor search and discovery trends and recommend improvements. Ensure SEO, AI visibility, and discoverability considerations are built into relevant product decisions and event-facing experiences. Product & Cross-Functional Leadership Translate marketing technology, advertising, analytics, and discovery needs into clear product requirements. Partner with product managers to prioritize features that help event organizers sell more registrations and better understand performance. Advise engineers on data, tracking, integration, automation, and campaign infrastructure requirements. Help define the roadmap for customer-facing advertising, analytics, SEO, AI visibility, and marketing automation capabilities. Educate internal teams on advertising platforms, analytics trends, attribution, SEO, AI discovery, and campaign optimization. Operate independently, identify opportunities, and drive initiatives from concept through execution. Lead or advise a team as the function grows. Education & Experience:
The ideal candidate is a senior marketing technology and analytics leader with deep hands-on experience, strong strategic judgment, and the ability to operate autonomously. Significant experience in performance marketing, marketing technology, advertising automation, growth analytics, SEO, or a related field. Demonstrated experience managing or supporting large numbers of concurrent digital advertising campaigns. Expert-level knowledge of major advertising and analytics platforms, including Google Analytics, Google Ads, Meta Ads Manager, and related tools. Strong understanding of conversion tracking, attribution, pixels, server-side tracking, customer data, campaign measurement, and reporting. Experience working with CRM data to inform targeting, segmentation, personalization, and marketing strategy. Strong data analysis skills, with the ability to identify trends, interpret performance, and recommend practical optimizations. Experience working with product managers and engineers to build integrations, reporting, tracking, data, or automation tools. Strong understanding of SEO, technical SEO, structured data, organic acquisition, and digital discoverability. Familiarity with emerging AI-powered search, discovery, assistant, and recommendation platforms. Ability to operate autonomously in a senior role with limited oversight. Experience advising or leading teams, vendors, agencies, or cross-functional stakeholders. Strong communication skills and the ability to explain complex advertising, analytics, SEO, AI, and data concepts to non-technical audiences. A strategic mindset with the ability to connect customer needs, platform capabilities, and business outcomes. Bonus Education & Experience:
Experience in event technology, ticketing, registration, e-commerce, SaaS, marketplaces, or multi-tenant platforms. Experience building customer-facing marketing tools, advertising automation products, or analytics integrations. Experience with CDPs, data warehouses, BI tools, marketing automation platforms, or customer data pipelines. Familiarity with privacy, consent management, data governance, and advertising compliance. Experience with server-side tracking, enhanced conversions, conversion APIs, or similar technologies. Experience working with agencies or building tools that support agency workflows. Experience using AI or machine learning to optimize campaigns, audiences, budgets, recommendations, reporting, or discovery
In this role, you will help Race Roster build a smarter, more autonomous platform for event organizers.
You will be successful if you:
Create a clear strategy for marketing technology, analytics, advertising automation, and digital discoverability. Improve how Race Roster and its customers use data to drive registrations and campaign performance. Help customers connect their analytics, advertising, CRM, agency, and AI-powered platforms with confidence. Build scalable frameworks for tracking, attribution, reporting, optimization, and campaign automation. Improve visibility for Race Roster and customer events across search engines, advertising networks, analytics ecosystems, and next-generation AI platforms. Identify meaningful trends in customer, campaign, CRM, and platform data. Influence the product roadmap with insights that help event organizers market more effectively. Help Race Roster become a recognized leader in event marketing automation, analytics, and AI-enabled event discovery.
The successful candidate for this role will become an employee of Race Roster North America Corporation (doing business as ASICS Apps Canada), a subsidiary of ASICS Corporation, a Japanese multinational corporation. Race Roster was founded in London, Ontario in 2011.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, sex, place of origin, ethnic origin, ancestry, citizenship, creed, record of offenses, genetics, disability, age, marital status, family status, veteran status, or fitness level.
Accommodations are available on request for candidates taking part in all aspects of the selection process.
Job applications will be reviewed by Rippling's AI.
This posting is for an existing vacancy.
Full job record
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| Title | Senior Marketing Technology & Analytics Lead |
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| Location Text | Canada |
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| Country | Canada |
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| Source URL | https://ats.rippling.com/asics-apps/jobs/0f0b3e4b-aa03-441c-8898-b294cb509df6 |
| Apply URL | https://ats.rippling.com/asics-apps/jobs/0f0b3e4b-aa03-441c-8898-b294cb509df6 |
| First Seen At | 2026-05-29 07:11:14Z |
| Last Seen At | 2026-06-01 10:36:14Z |
| Last Checked At | 2026-06-03 12:17:57Z |
| Last Changed At | 2026-06-03 12:17:57Z |
| Inactive At | 2026-06-03 12:17:57Z |
| Source Posted At | 2026-05-19 16:52:57Z |
| Source Updated At | — |
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"role": "<meta><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Position Overview:</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Race Roster is seeking a </span><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Senior Marketing Technology & Analytics Lead</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> to guide our strategy across digital advertising, analytics integrations, SEO, campaign optimization, data analysis, and marketing automation.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">This is a senior, highly cross-functional role for someone with deep experience managing performance marketing systems at scale. The ideal candidate has operated across many concurrent advertising campaigns, understands how to optimize performance using first-party and platform data, and can work closely with product managers and engineers to build scalable tools, integrations, reporting, and automation.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">You will help Race Roster become an industry leader in event marketing technology by shaping how our platform uses data to help event organizers sell more registrations, better understand their audiences, and connect with the advertising, analytics, CRM, agency, and next-generation discovery platforms they rely on.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">This role is not only about running campaigns. It is about building the systems, integrations, insights, and automation that allow Race Roster and our customers to market events more intelligently at scale.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Work Location:</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">The successful candidate for this role can be either</span><span style=\"white-space:pre-wrap;\"> a remote employee (working 100% remotely from a designated location within Canada), a hybrid employee (flexibility to work in the office or from home at a location within 75 km from the London, ON office), or an in-office employee at our London, ON office.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Responsibilities:</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Advertising Strategy & Automation</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:12pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Develop and lead Race Roster’s strategy for digital advertising and advertising automation.</span></li><li style=\"color:rgb(0,0,0);font-size:12pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Design scalable processes for deploying, monitoring, and optimizing campaigns across many events and customers.</span></li><li style=\"color:rgb(0,0,0);font-size:12pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Identify opportunities to automate ad creation, targeting, budget allocation, campaign optimization, and reporting.</span></li><li style=\"color:rgb(0,0,0);font-size:12pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Use CRM, registration, campaign, and platform data to improve advertising performance for Race Roster and our customers.</span></li><li style=\"color:rgb(0,0,0);font-size:12pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Help define how Race Roster can support customers who want advertising automated through our platform, managed by Race Roster, or handled by an external agency.</span></li><li style=\"color:rgb(0,0,0);font-size:12pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Establish best practices for campaign governance, quality control, budget management, measurement, and optimization at scale.</span></li></ul><h3 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:20pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Analytics, Tracking & Integrations</strong></b></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Lead strategy for integrations with major analytics, advertising, CRM, and marketing platforms, including Google Analytics, Google Ads, Meta, TikTok, LinkedIn, agency tools, and other relevant providers.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Help define integrations with next-generation discovery and AI-powered platforms such as ChatGPT and other emerging search, recommendation, and assistant-based experiences.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Ensure Race Roster and customer events have strong visibility across traditional search engines, advertising platforms, analytics ecosystems, and AI-powered discovery channels.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Work with product and engineering teams to define requirements for tracking, attribution, conversion events, data flows, and analytics integrations.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Ensure event organizers can connect their own analytics and advertising tools to Race Roster and receive the data they need to optimize their marketing campaigns.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Define standards for event tracking, conversion measurement, attribution, reporting, and data quality.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Help evaluate and prioritize new analytics, advertising, CRM, AI, and marketing technology integrations.</span></li></ul><h3 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:20pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Data Analysis & Optimization</strong></b></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Analyze advertising performance, registration trends, conversion funnels, audience behavior, campaign outcomes, and customer data.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Use CRM and platform data to identify actionable marketing opportunities for Race Roster and our customers.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Build insights that help event organizers better understand how to market their events.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Recommend optimizations to advertising strategy based on data, testing, and performance trends.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Identify patterns across events, segments, regions, event types, registration timelines, customer behavior, and marketing channels.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Share insights with product managers, engineers, sales, customer success, marketing, and leadership to influence product direction and business strategy.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Define key metrics and reporting frameworks for measuring the success of advertising automation and customer marketing tools.</span></li></ul><h3 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:20pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">SEO, Discovery & Organic Growth</strong></b></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Develop strategies that improve discoverability for Race Roster-hosted events across search engines, AI-powered platforms, and other discovery channels.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Identify technical, content, structured data, and integration opportunities to improve organic visibility.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Partner with product and engineering teams to improve SEO foundations across the platform.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Help Race Roster prepare for the evolving future of search, including answer engines, AI assistants, and next-generation recommendation platforms.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Monitor search and discovery trends and recommend improvements.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Ensure SEO, AI visibility, and discoverability considerations are built into relevant product decisions and event-facing experiences.</span></li></ul><h3 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:20pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;\">Product & Cross-Functional Leadership</strong></b></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Translate marketing technology, advertising, analytics, and discovery needs into clear product requirements.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Partner with product managers to prioritize features that help event organizers sell more registrations and better understand performance.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Advise engineers on data, tracking, integration, automation, and campaign infrastructure requirements.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Help define the roadmap for customer-facing advertising, analytics, SEO, AI visibility, and marketing automation capabilities.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Educate internal teams on advertising platforms, analytics trends, attribution, SEO, AI discovery, and campaign optimization.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Operate independently, identify opportunities, and drive initiatives from concept through execution.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Lead or advise a team as the function grows.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Education & Experience:</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">The ideal candidate is a senior marketing technology and analytics leader with deep hands-on experience, strong strategic judgment, and the ability to operate autonomously.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Significant experience in performance marketing, marketing technology, advertising automation, growth analytics, SEO, or a related field.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Demonstrated experience managing or supporting large numbers of concurrent digital advertising campaigns.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Expert-level knowledge of major advertising and analytics platforms, including Google Analytics, Google Ads, Meta Ads Manager, and related tools.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Strong understanding of conversion tracking, attribution, pixels, server-side tracking, customer data, campaign measurement, and reporting.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience working with CRM data to inform targeting, segmentation, personalization, and marketing strategy.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Strong data analysis skills, with the ability to identify trends, interpret performance, and recommend practical optimizations.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience working with product managers and engineers to build integrations, reporting, tracking, data, or automation tools.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Strong understanding of SEO, technical SEO, structured data, organic acquisition, and digital discoverability.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Familiarity with emerging AI-powered search, discovery, assistant, and recommendation platforms.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Ability to operate autonomously in a senior role with limited oversight.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience advising or leading teams, vendors, agencies, or cross-functional stakeholders.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Strong communication skills and the ability to explain complex advertising, analytics, SEO, AI, and data concepts to non-technical audiences.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">A strategic mindset with the ability to connect customer needs, platform capabilities, and business outcomes.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Bonus Education & Experience:</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience in event technology, ticketing, registration, e-commerce, SaaS, marketplaces, or multi-tenant platforms.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience building customer-facing marketing tools, advertising automation products, or analytics integrations.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience with CDPs, data warehouses, BI tools, marketing automation platforms, or customer data pipelines.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Familiarity with privacy, consent management, data governance, and advertising compliance.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience with server-side tracking, enhanced conversions, conversion APIs, or similar technologies.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience working with agencies or building tools that support agency workflows.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience using AI or machine learning to optimize campaigns, audiences, budgets, recommendations, reporting, or discovery</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">In this role, you will help Race Roster build a smarter, more autonomous platform for event organizers.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">You will be successful if you:</span></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Create a clear strategy for marketing technology, analytics, advertising automation, and digital discoverability.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Improve how Race Roster and its customers use data to drive registrations and campaign performance.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Help customers connect their analytics, advertising, CRM, agency, and AI-powered platforms with confidence.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Build scalable frameworks for tracking, attribution, reporting, optimization, and campaign automation.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Improve visibility for Race Roster and customer events across search engines, advertising networks, analytics ecosystems, and next-generation AI platforms.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Identify meaningful trends in customer, campaign, CRM, and platform data.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Influence the product roadmap with insights that help event organizers market more effectively.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Help Race Roster become a recognized leader in event marketing automation, analytics, and AI-enabled event discovery.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(29,28,29);font-size:11pt;white-space:pre-wrap;\">The successful candidate for this role will become an employee of Race Roster North America Corporation </span><i><em style=\"color:rgb(29,28,29);font-size:11pt;white-space:pre-wrap;\">(doing business as ASICS Apps Canada), </em></i><span style=\"color:rgb(29,28,29);font-size:11pt;white-space:pre-wrap;\">a</span><i><em style=\"color:rgb(29,28,29);font-size:11pt;white-space:pre-wrap;\"> </em></i><span style=\"color:rgb(29,28,29);font-size:11pt;white-space:pre-wrap;\">subsidiary of ASICS Corporation, a Japanese multinational corporation. Race Roster was founded in London, Ontario in 2011.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><span style=\"color:rgb(29,28,29);font-size:11pt;white-space:pre-wrap;\">All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, sex, place of origin, ethnic origin, ancestry, citizenship, creed, record of offenses, genetics, disability, age, marital status, family status, veteran status, or fitness level. </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><span style=\"color:rgb(29,28,29);font-size:11pt;white-space:pre-wrap;\">Accommodations are available on request for candidates taking part in all aspects of the selection process.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><i><b><strong style=\"color:rgb(29,28,29);font-size:11pt;font-style:italic;white-space:pre-wrap;\">Job applications will be reviewed by Rippling's AI.</strong></b></i></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><i><b><strong style=\"color:rgb(29,28,29);font-size:11pt;font-style:italic;white-space:pre-wrap;\">This posting is for an existing vacancy.</strong></b></i></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(29,28,29);font-size:11pt;white-space:pre-wrap;\"> </span><span style=\"color:rgb(45,45,45);font-size:11pt;white-space:pre-wrap;\"> </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p>",
"company": "<meta><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">About ASICS Apps</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">ASICS Apps lives by ASICS’ founding philosophy, \"Anima Sana In Corpore Sano” or “A Sound Mind in a Sound Body.” We believe in the positive benefits of movement and aspire for people all over the world to live healthful and happy lives in both body and mind. </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">The ASICS Apps provide digital services and goods focused on helping runners and running events every step of the way. To strengthen our commitment to runners, we are expanding our investment in endurance-related digital services, such as endurance event technology (Race Roster), leading mobile running app (the ASICS Runkeeper app), and other exciting platforms that will help us better serve the endurance industry. Combined, these projects and products makeup ASICS Apps. </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:justify;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Our mission―in the past, today, and into the future―is to contribute to a healthful and sustainable society and to bring joy to the people of the world through movement. Movement is an important element in living longer healthy lives, in feeling more fulfilled, and in crossing national and cultural boundaries to bring the world together. If you are looking to join a fun and innovative company focused on the booming digital health and fitness industry, this is the place for you!</span></p>"
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}Get this page with API
Rendered from the bluedoor Job Postings API. Reproduce it:
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