Social Media Lead

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    "id": "42",
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    "location": {
      "city": "Dallas",
      "state": "Texas"
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      "state": null,
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    "jobOpeningName": "Social Media Lead",
    "departmentLabel": "Audience Development",
    "employmentStatusLabel": "Salaried"
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    "location": {
      "city": "Dallas",
      "state": "Texas",
      "postalCode": "75201",
      "addressCountry": "United States"
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    "datePosted": "2026-04-20",
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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">About  HousingWire</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">HousingWire is a data, media and intelligence company built for housing industry leaders. Our mission is to help housing industry professionals make better decisions, faster.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">We equip decision-makers across real estate, mortgage, homebuilding and fintech through authoritative journalism, proprietary data and industry-leading events. Our culture values curiosity, ownership and meaningful impact.</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">About the role</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">We’re looking for a Social Media Lead to own and elevate our social presence across platforms.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">This is not an execution-only role. You will set strategy, shape how our brand shows up in-market and translate complex housing market insights into clear, engaging social content that drives reach, engagement and business impact.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">You should be equally comfortable building a social strategy, creating short-form video, covering a live event and turning a headline into a high-performing post, often in the same day.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><span style=\"font-size: 12pt\">This role requires someone who can step in, take ownership and move quickly. We are not looking for someone to manage a queue. We are looking for someone to build and run the system</span>.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">What you’ll do</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Own social media strategy across key platforms (LinkedIn, Instagram, X, etc.)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Translate headlines, reporting and data into compelling, platform-native content</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Create and execute short-form video (talking head, event capture, quick-turn insights), with a strong focus on Instagram</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Lead real-time coverage for events, announcements and market-moving moments</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Develop content frameworks and repeatable formats that drive engagement and growth</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Engage directly with our audience, including industry professionals and executives</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Identify trends, opportunities and platform shifts — and act on them quickly</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Partner with editorial, marketing and product teams to align messaging and priorities</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Analyze performance and continuously optimize for reach, engagement and conversion</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">What you bring</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">3+ years of experience in social media strategy and execution</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Proven ability to build and grow social presence for a brand, media company or industry platform</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Strong understanding of how content performs across platforms, especially LinkedIn and Instagram</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Experience creating short-form video and on-camera content (or directing it)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Ability to translate complex or technical topics into clear, engaging content</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Strong writing and editing skills with a sharp sense of voice and tone</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Experience covering live events or real-time moments on social</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Comfort working in a fast-paced, high-output environment</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Preferred candidates will have</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Familiarity with the housing, real estate, mortgage or fintech industries</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Experience working with policy, regulatory or data-driven content</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Experience partnering closely with editorial or newsroom teams</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Experience owning or leading social strategy for a brand or media company</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">A strong point of view on how to grow and differentiate social presence in a crowded market</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Experience building content systems (not just posting content)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Confidence operating in a visible, fast-moving environment with executive stakeholders</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">How you work</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">You take ownership and move quickly — you don’t wait to be told what to do</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">You think strategically but execute consistently</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">You bring ideas, not just output</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">You understand how to balance speed with accuracy and brand standards</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">You engage thoughtfully and professionally with an industry audience</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">You’re comfortable operating in a high-visibility role</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Why this role matters</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Social is a key part of how we grow our audience, extend our reporting and engage with the housing industry in real time. This role will define how we show up and how we turn insight into reach, engagement and impact.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Compensation &amp; Benefits</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Position level: Lead individual contributor.</span></li>\n<li><span style=\"font-size: 12pt\">Salary range: base, depending on experience.</span></li>\n<li><span style=\"font-size: 12pt\">Bonus: Eligible for performance-based bonus.</span></li>\n<li><span style=\"font-size: 12pt\">401(k) with employer match.</span></li>\n<li><span style=\"font-size: 12pt\">Comprehensive benefits including medical, dental, vision and ancillary coverage options.</span></li>\n<li><span style=\"font-size: 12pt\">Unlimited PTO plus Paid Parental Leave.</span></li>\n<li><span style=\"font-size: 12pt\">Hybrid/remote work options, depending on location and business needs.</span></li>\n</ul>",
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