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Associate Brand Marketing Manager

Hcjy Fa Us2 Oraclecloud Com CX 1 · Victor, NY, United States; US-Victor, Victor, NY, US · On Site · Active · $98,500–$131,136 / year · Oracle Recruiting Cloud / Fusion HCM

Job facts

FieldValue
CompanyHcjy Fa Us2 Oraclecloud Com CX 1
TitleAssociate Brand Marketing Manager
Normalized title-
Department / teamMarketing
LocationVictor, NY, United States
Work modelOn Site
Employment typeFull Time
Salary$98,500–$131,136 / year
Statusactive
ATS providerOracle Recruiting Cloud / Fusion HCM
Posted / first seen2026-05-21 / 2026-05-31
Changed / last seen2026-06-06 / 2026-06-06

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Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Victor.Open
Department jobsActive postings in Marketing.Open
Work model jobsActive On Site postings.Open
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Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyHcjy Fa Us2 Oraclecloud Com CX 1
Source063b269b-849a-4216-8d0d-8fc4f7efa6f5
ATS providerOracle Recruiting Cloud / Fusion HCM

Description

Description At CooperVision, a division of CooperCompanies, we’re driven by a unifying purpose to help people to experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com . Job Summary: Responsible for the development and delivery of brand tactics that drive awareness and create demand, contributing to overall sales performance. Develop monthly/quarterly performance reports and forecast updates for the CVI US contact lens portfolio; point person for fit set management and monthly allocations, liaising with sales and commercial operations key stakeholders; lead for executing marketing programs and initiatives; strategic projects as assigned. This entails working closely with all members of the US brand and customer marketing teams, the field sales and corporate accounts organizations, finance, insights, commercial operations, salesforce development, professional affairs and other cross-functional team members to ensure consistent brand messaging and performance across channels. Responsibilities Brand management: Develop deep understanding of CVI product portfolio. Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy. Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products. Supports go-to-market for new product and program launches, collaborating across the company to successfully execute. Manages timelines, checklists, asset delivery and supports rep training rollout. Translates insights/data into actions to support program development. Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market. This includes updating sales collateral, gathering of field feedback and management of asset libraries. Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback. Supports research execution, surveys and analysis of customer feedback. Helps coordinate content for advisory boards, webinars and peer-to-peer education events. Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with sales, agency partners, and other cross-functional teams. Proactively pursue continuous improvement of brand and market conditions through ad hoc analyses Works with Global Marketing team as required on strategic product initiatives. Reporting: Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources. Tracks KPIs weekly/monthly/quarterly and highlights risks/opportunities. Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives. Leads the development, implementation, and measurement of marketing initiatives; with cross-functional input, determines effectiveness of these programs and based on findings develops recommendations for future initiatives. Data, Analytics and Forecasting: Prepares draft forecasts based on data, trends and sales input. Develops annual fiscal sales budgets and monthly demand forecasts for all managed products. Builds models and gathers data to feed those scenarios. Helps manage vendor relationship, writes briefs and analyzes research result Challenges the status quo through recommendations based across data sets Marketing Communications: Supports the development of campaign strategies with customer data and insights. Develops sales enablement collateral; coordinates design and approvals. Develops drafts/briefs/templates that accelerate the creation of key marketing execution materials Helps inform strategy for white papers and case studies Other: Participates in the annual development of regional objectives as set out in the long-range strategic plan. Supports the development of brand performance and presentations as needed including annual brand planning. Performs other duties related to marketing and/or product management as required. Qualifications Knowledge, Skills and Abilities: Strong written and verbal communication skills; ability to work with all levels within the organization Strong influencing skills – able to work across the commercial organization to achieve goals Can distill complex items into senior level updates Must be proactive, self-motivated with a can-do attitude High level of ownership, accountability, and initiative Excellent communication and interpersonal skills – verbal, written and presentation Ability to multi-task and establish priorities Proficient with office software including Microsoft Office and Outlook and other applications Highly skilled in data analysis and visualization (Excel and others), experience with Salesforce.com a plus Work Environment: Normal Office Environment Sedentary to light physical effort necessary to perform the job Prolonged sitting and using a computer Travel will be required as part of this job – up to 10-15% of time Experience: 1-3 years related experience in product or brand management, preferably in the health care industry. Related technical background preferred. Education: Bachelor’s degree in Business, Marketing; MBA/Master’s a plus We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $98,500.00 and $131,136.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits. #LI-AK1

Full job record

Job ID5558fd8e2e59258d2329e50b3d1a72ef5a094488
Org IDfd5c005d-2102-408b-80a5-9404893f9b97
Source ID063b269b-849a-4216-8d0d-8fc4f7efa6f5
Board ID063b269b-849a-4216-8d0d-8fc4f7efa6f5
Provideroracle_hcm
Provider Job Key11382
TitleAssociate Brand Marketing Manager
Normalized Title—
Statusactive
Activeyes
Location TextVictor, NY, United States; US-Victor, Victor, NY, US
DepartmentMarketing
Team—
Employment Typefull_time
Workplace Typeon_site
Remote Policy—
CountryUnited States
RegionNY
CityVictor
Salary Rawbase pay for this role is between $98,500.00 and $131,136
Salary Min98,500
Salary Max131,136
Salary CurrencyUSD
Salary Periodyear
Source URLhttps://hcjy.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/11382
Apply URLhttps://hcjy.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/11382
First Seen At2026-05-31 17:56:25Z
Last Seen At2026-06-06 18:54:57Z
Last Checked At2026-06-06 18:54:57Z
Last Changed At2026-06-06 11:19:22Z
Inactive At—
Source Posted At2026-05-21 20:00:54Z
Source Updated At—
Raw Payload Uris3://job-postings-prod-raw-590183727216/raw/provider=oracle_hcm/board=hcjy.fa.us2.oraclecloud.com|CX_1/date=2026-06-06/2026-06-06T18-54-41-336Z-a5965b54189b18264a41117402013b6b0f9a2ca665e465fc49b0f52e26911a85.json
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    "InternalQualificationsStr": "<p><u>Knowledge, Skills and Abilities:</u></p><ul style=\"list-style-type: disc; padding-left: 24px;\"><li>Strong written and verbal communication skills; ability to work with all levels within the organization</li><li><p style=\"margin-bottom: 2pt; margin-right: 0in; margin-top: 0in;\">Strong influencing skills – able to work across the commercial organization to achieve goals</p></li><li>Can distill complex items into senior level updates</li><li><p style=\"margin-bottom: 2pt; margin-right: 0in; margin-top: 0in;\">Must be proactive, self-motivated with a can-do attitude</p></li><li><p style=\"margin-bottom: 2pt; margin-right: 0in; margin-top: 0in;\">High level of ownership, accountability, and initiative</p></li><li><p style=\"margin-bottom: 2pt; margin-right: 0in; margin-top: 0in;\">Excellent communication and interpersonal skills – verbal, written and presentation</p></li><li><p style=\"margin-bottom: 2pt; margin-right: 0in; margin-top: 0in;\">Ability to multi-task and establish priorities</p></li><li>Proficient with office software including Microsoft Office and Outlook and other applications</li><li>Highly skilled in data analysis and visualization (Excel and others), experience with Salesforce.com a plus</li></ul><p><u>Work Environment:</u></p><ul style=\"list-style-type: disc; padding-left: 24px;\"><li>Normal Office Environment</li><li>Sedentary to light physical effort necessary to perform the job</li><li>Prolonged sitting and using a computer</li><li>Travel will be required as part of this job – up to 10-15% of time</li></ul><p>Experience:</p><ul style=\"list-style-type: disc; padding-left: 24px;\"><li>1-3 years related experience in product or brand management, preferably in the health care industry.&nbsp; Related technical background preferred.&nbsp;</li></ul><p><u>Education:</u></p><ul style=\"list-style-type: disc; padding-left: 24px;\"><li>Bachelor’s degree in Business, Marketing; MBA/Master’s a plus</li></ul><p><i>We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.</i></p><p>For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $98,500.00 and $131,136.00 per year and may include cost of living adjustments.&nbsp; The actual base pay includes many factors and is subject to change and modification in the future.&nbsp; This position may also be eligible for other types of compensation and benefits.</p><p style=\"background-color: white;\"><i><strong>#LI-AK1</strong></i></p>",
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margin-right: 0in; margin-top: 0in;\">Manages timelines, checklists, asset delivery and supports rep training rollout.</p></li></ul></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Translates insights/data into actions to support program development.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market.&nbsp; This includes updating sales collateral, gathering of field feedback and management of asset libraries.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Supports research execution, surveys and analysis of customer feedback.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Helps coordinate content for advisory boards, webinars and peer-to-peer education events.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with sales, agency partners, and other cross-functional teams.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Proactively pursue continuous improvement of brand and market conditions through ad hoc analyses</p></li><li><p>Works with Global Marketing team as required on strategic product initiatives.</p><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">&nbsp;</p></li></ul><p><strong>Reporting:&nbsp;</strong></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources.&nbsp;</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Tracks KPIs weekly/monthly/quarterly and highlights risks/opportunities.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Leads the development, implementation, and measurement of marketing initiatives; with cross-functional input, determines effectiveness of these programs and based on findings develops recommendations for future initiatives.</p></li></ul><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">&nbsp;</p><p class=\"Notes\" style=\"margin: 0in;\"><span style=\"font-style: normal;\"><strong>Data, Analytics and Forecasting:</strong>&nbsp;</span></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\"><span style=\"font-style: normal;\">Prepares draft forecasts based on data, trends and sales input.&nbsp; &nbsp;</span></p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\"><span style=\"font-style: normal;\">Develops annual fiscal sales budgets and monthly demand forecasts for all managed products.</span></p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\"><span style=\"font-style: normal;\">Builds models and gathers data to feed those scenarios.</span></p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\"><span style=\"font-style: normal;\">Helps manage vendor relationship, writes briefs and analyzes research result</span></p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\"><span style=\"font-style: normal;\">Challenges the status quo through recommendations based across data sets&nbsp;</span></p></li></ul><p>&nbsp;</p><p><strong>Marketing Communications:</strong></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Supports the development of campaign strategies with customer data and insights.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Develops sales enablement collateral; coordinates design and approvals.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Develops drafts/briefs/templates that accelerate the creation of key marketing execution materials</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Helps inform strategy for white papers and case studies</p></li></ul><p style=\"margin-top: 0in;\">&nbsp;</p><p style=\"margin-bottom: 1pt;\"><span><strong>Other:</strong></span></p><ul style=\"list-style-type: disc;\"><li>Participates in the annual development of regional objectives as set out in the long-range strategic plan.</li><li>Supports the development of brand performance and presentations as needed including annual brand planning.</li><li>Performs other duties related to marketing and/or product management as required.</li></ul>",
    "InternalResponsibilitiesStr": "<p><strong>Brand management:</strong></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Develop deep understanding of CVI product portfolio.&nbsp; &nbsp;</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy.&nbsp;</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Supports go-to-market for new product and program launches, collaborating across the company to successfully execute.</p><ul style=\"list-style-type: circle; padding-left: 48px;\"><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Manages timelines, checklists, asset delivery and supports rep training rollout.</p></li></ul></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Translates insights/data into actions to support program development.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market.&nbsp; This includes updating sales collateral, gathering of field feedback and management of asset libraries.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Supports research execution, surveys and analysis of customer feedback.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Helps coordinate content for advisory boards, webinars and peer-to-peer education events.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with sales, agency partners, and other cross-functional teams.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Proactively pursue continuous improvement of brand and market conditions through ad hoc analyses</p></li><li><p>Works with Global Marketing team as required on strategic product initiatives.</p><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">&nbsp;</p></li></ul><p><strong>Reporting:&nbsp;</strong></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources.&nbsp;</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Tracks KPIs weekly/monthly/quarterly and highlights risks/opportunities.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Leads the development, implementation, and measurement of marketing initiatives; with cross-functional input, determines effectiveness of these programs and based on findings develops recommendations for future initiatives.</p></li></ul><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">&nbsp;</p><p class=\"Notes\" style=\"margin: 0in;\"><span style=\"font-style: normal;\"><strong>Data, Analytics and Forecasting:</strong>&nbsp;</span></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\"><span style=\"font-style: normal;\">Prepares draft forecasts based on data, trends and sales input.&nbsp; &nbsp;</span></p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\"><span style=\"font-style: normal;\">Develops annual fiscal sales budgets and monthly demand forecasts for all managed products.</span></p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\"><span style=\"font-style: normal;\">Builds models and gathers data to feed those scenarios.</span></p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\"><span style=\"font-style: normal;\">Helps manage vendor relationship, writes briefs and analyzes research result</span></p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\"><span style=\"font-style: normal;\">Challenges the status quo through recommendations based across data sets&nbsp;</span></p></li></ul><p>&nbsp;</p><p><strong>Marketing Communications:</strong></p><ul style=\"list-style-type: disc; padding-left: 48px;\"><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Supports the development of campaign strategies with customer data and insights.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Develops sales enablement collateral; coordinates design and approvals.</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Develops drafts/briefs/templates that accelerate the creation of key marketing execution materials</p></li><li><p class=\"Notes\" style=\"margin-bottom: 0in; margin-right: 0in; margin-top: 0in;\">Helps inform strategy for white papers and case studies</p></li></ul><p style=\"margin-top: 0in;\">&nbsp;</p><p style=\"margin-bottom: 1pt;\"><span><strong>Other:</strong></span></p><ul style=\"list-style-type: disc;\"><li>Participates in the annual development of regional objectives as set out in the long-range strategic plan.</li><li>Supports the development of brand performance and presentations as needed including annual brand planning.</li><li>Performs other duties related to marketing and/or product management as required.</li></ul>",
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