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Strategic Product Manager

31675842 64d3 4850 823a E37f71fa6c05 19000101 000001 · Salina, KS, US, Salina, KS · Active · ADP Workforce Now Recruiting

Job facts

FieldValue
Company31675842 64d3 4850 823a E37f71fa6c05 19000101 000001
TitleStrategic Product Manager
Normalized title-
Department / team-
LocationSalina, KS, United States
Work model-
Employment typeFull Time
Salary-
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-01-16 / 2026-05-31
Changed / last seen2026-06-06 / 2026-06-06

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Linked records

Company31675842 64d3 4850 823a E37f71fa6c05 19000101 000001
Sourcec426cd2f-ad77-4d06-8af6-11834070ec6c
ATS providerADP Workforce Now Recruiting

Description

Strategic Product Manager - Hay Tools Salina, KS Great Plains Manufacturing is seeking a dynamic Product Strategy Manager to join our team to lead all Product Management efforts to plan, organize, and control specific Hay & Livestock product lines from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives. Discover new market problems for assign product segments. Define market and business requirements in collaboration with engineering and the appropriate department leaders. Support product development through collaboration sessions to ensure specification alignment to market needs. Lead the deployment of solutions through definition of the Go-to-Market strategy message, value proposition, and competition positioning. Drive all aspects of assigned product line from cradle to grave by gathering and maintaining competitive product information, and studying industry trends through the Kubota new product introduction process known as Kakuka. This position is based in Salina, KS. Some domestic and international travel is required. Primary Duties and Responsibilities : Identify business potential of all relevant global market solution. Identify and evaluate new opportunities at existing customers as well as prospects. This includes product compatibility, risk assessment and market trends. Identify market potential of uncovered segments and customer groups. Identify and monitor segment trends with strong focus on North American Setting clear strategic priorities for future product ranges. Develop product strategies in close cooperation with factory-based product managers. Create business cases for new potential opportunities with focus on business potential and profitability. Drive business case and concept through the Kakuka process and management New Product Councils. Define detailed list of requirements Define detailed list of requirements for product development projects targeting the North American market. Establish requirement specifications on behalf of our customers as well as value proposition towards customers. Define requirements for localization of existing product offering to suit North American product specifications Customer insights Asses and understand customers’ needs, industry requirements and unique selling points relevant for the customer group. Initiate voice of customer analysis and user studies for current and potential new customer segments. Conduct detailed voice of customer and associated analysis for needs and opportunities. Define target groups and customer personas. Analyze and define application usage of customer segments. Competitive Landscape Conduct and coordinate competitor analysis of competitors in North American and support activities in other regions. Product benchmark analysis – theoretical and in-field benchmark sessions. Price positioning. Competitor monitoring in terms of product, price, and positioning. Identify market landscape Define segment sizes, values, and trends. Share of market analysis for critical market players. Process and structure macro market data. Identify market potential and share of market targets. Support with successful market introduction Training, support and knowledge sharing with the GPM sales and marketing teams and those of KTC and KCL. Support with preparing product introduction package linked to training concept, marketing package and start-up of first series machines. R&D support Support the North American R&D team with commercial product field trials and application verification. Support and attend technical customer meetings between GPM and KTC/KCL. Evaluation of field performance and reporting back to GPM management team. Support project managers and specification adherence through the Kakuka process. Marketing and Messaging Coordination Ensure a consistent value-proposition and commercial positioning message is define for each product managed. Gauge and monitor effectiveness of messaging with dealers and sales teams. Evaluate new go-to-market strategies to effectively position product to win. Other duties may be assigned that require other qualifications, physical demands, and/or work environment. Preferred Skills and Qualifications: Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience 5 to 7 years prior experience leading product management principles for an off-highway equipment OEM or supplier, haytools equipment knowledge preferred Experience with professionally led sales training in Product Management Proficient in MS Office, including Word, Excel, Outlook, PowerPoint, etc. Available to travel up to 30%, including some international travel At Great Plains Manufacturing, our people make the difference, making our company a great place to work and grow. If you are self-motivated, have a passion to succeed and value teamwork, we invite you to apply to join our team. For over 45 years, Great Plains Mfg, has been known as a world-class manufacturer of farm and landscaping equipment in Central Kansas. Now a Kubota company, we have recently added a new construction equipment division. With over 2,200 dedicated employees, Great Plains Manufacturing continues its dedication toward innovation and professional growth, while maintaining our family culture and community values. Grow with us! Visit our Careers page at www.WorkForGPM.com .

Full job record

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Org IDb7fd447e-fc83-4edd-818a-8e97c82ba0cb
Source IDc426cd2f-ad77-4d06-8af6-11834070ec6c
Board IDc426cd2f-ad77-4d06-8af6-11834070ec6c
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Provider Job Key560608
TitleStrategic Product Manager
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CountryUnited States
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CitySalina
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First Seen At2026-05-31 18:53:38Z
Last Seen At2026-06-06 11:52:48Z
Last Checked At2026-06-06 11:52:48Z
Last Changed At2026-06-06 11:52:48Z
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Source Posted At2026-01-16 15:12:00Z
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    "requisitionDescription": "<div><div><div><p style=\"margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; text-align: center;\"><strong><span style=\"font-family: tahoma, sans-serif; font-size: 24px;\">Strategic Product Manager - Hay Tools</span></strong></p><p style=\"margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; text-align: center;\"><span style=\"font-family: tahoma, sans-serif; font-size: 24px;\"><strong>Salina, KS</strong><br></span></p><p style='margin-top:0in;margin-right:0in;margin-bottom:.0001pt;margin-left:0in;font-size:11.0pt;font-family:\"Calibri\",sans-serif;'><span style=\"font-family: tahoma, sans-serif; font-size: 16px;\"><br></span></p><p style='margin-top:0in;margin-right:0in;margin-bottom:.0001pt;margin-left:0in;font-size:11.0pt;font-family:\"Calibri\",sans-serif;'><span style=\"font-size: 16px; line-height: 107%; font-family: tahoma, sans-serif; color: black;\">Great Plains Manufacturing is seeking a dynamic Product Strategy Manager to join our team&nbsp;</span><span style=\"font-size: 16px; line-height: 107%; font-family: tahoma, sans-serif;\">to lead all Product Management efforts to plan, organize, and control specific Hay &amp; Livestock product lines from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives. &nbsp;Discover new market problems for assign product segments. &nbsp;Define market and business requirements in collaboration with engineering and the appropriate department leaders. &nbsp;Support product development through collaboration sessions to ensure specification alignment to market needs. &nbsp;Lead the deployment of solutions through definition of the Go-to-Market strategy message, value proposition, and competition positioning. &nbsp;Drive all aspects of assigned product line from cradle to grave by gathering and maintaining competitive product information, and studying industry trends through the Kubota new product introduction process known as Kakuka.</span></p><p style='margin:0in;margin-bottom:.0001pt;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"font-size: 16px; font-family: tahoma, sans-serif; color: black;\">&nbsp;</span></p><p style='margin:0in;margin-bottom:.0001pt;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"font-size: 16px; font-family: tahoma, sans-serif; color: black;\">This position is based in Salina, KS. Some domestic and international travel is required.</span><span style=\"font-size: 16px; font-family: tahoma, sans-serif;\">&nbsp;</span></p><p style='margin:0in;margin-bottom:.0001pt;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"font-family: tahoma, sans-serif; font-size: 16px;\"><strong><span style=\"color: black;\">&nbsp;</span></strong></span></p><p style=\"margin: 0in 0in 0.0001pt; font-size: 15px; font-family: Calibri, sans-serif; line-height: 1;\"><span style=\"font-family: tahoma, sans-serif; font-size: 16px;\"><strong><span style=\"color: black;\">Primary Duties and Responsibilities</span></strong></span><span style=\"font-size: 16px; font-family: tahoma, sans-serif; color: black;\">: &nbsp;</span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: -0.25in;\"><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif;\"><strong><span style=\"line-height: 106%;\">Identify business potential of all relevant global market solution.</span></strong><ol style=\"margin-bottom: 0in; list-style-type: circle; font-family: initial; font-size: initial;\"><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Identify and evaluate new opportunities at existing customers as well as prospects. This includes product compatibility, risk assessment and market trends.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Identify market potential of uncovered segments and customer groups.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Identify and monitor segment trends with strong focus on North American</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Setting clear strategic priorities for future product ranges.&nbsp;</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Develop product strategies in close cooperation with factory-based product managers.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Create business cases for new potential opportunities with focus on business potential and profitability.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Drive business case and concept through the Kakuka process and management New Product Councils.</span></li></ol></li><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif;\"><strong><span style=\"line-height: 106%;\">Define detailed list of requirements</span></strong><ol style=\"margin-bottom: 0in; list-style-type: circle; font-family: initial; font-size: initial;\"><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Define detailed list of requirements for product development projects targeting the North American market.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Establish requirement specifications on behalf of our customers as well as value proposition towards customers.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Define requirements for localization of existing product offering to suit North American product specifications</span></li></ol></li><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif;\"><strong><span style=\"line-height: 106%;\">Customer insights</span></strong><ol style=\"margin-bottom: 0in; list-style-type: circle; font-family: initial; font-size: initial;\"><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Asses and understand customers&rsquo; needs, industry requirements and unique selling points relevant for the customer group.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Initiate voice of customer analysis and user studies for current and potential new customer segments.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Conduct detailed voice of customer and associated analysis for needs and opportunities.&nbsp;</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Define target groups and customer personas.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Analyze and define application usage of customer segments.</span></li></ol></li><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif;\"><strong><span style=\"line-height: 106%;\">Competitive Landscape</span></strong><ol style=\"margin-bottom: 0in; list-style-type: circle; font-family: initial; font-size: initial;\"><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Conduct and coordinate competitor analysis of competitors in North American and support activities in other regions.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Product benchmark analysis &ndash; theoretical and in-field benchmark sessions.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Price positioning.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Competitor monitoring in terms of product, price, and positioning.</span></li></ol></li><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif;\"><strong><span style=\"line-height: 106%;\">Identify market landscape</span></strong><ol style=\"margin-bottom: 0in; list-style-type: circle; font-family: initial; font-size: initial;\"><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Define segment sizes, values, and trends.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Share of market analysis for critical market players.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Process and structure macro market data.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Identify market potential and share of market targets.</span></li></ol></li><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif;\"><strong><span style=\"line-height: 106%;\">Support with successful market introduction</span></strong><ol style=\"margin-bottom: 0in; list-style-type: circle; font-family: initial; font-size: initial;\"><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Training, support and knowledge sharing with the GPM sales and marketing teams and those of KTC and KCL.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Support with preparing product introduction package linked to training concept, marketing package and start-up of first series machines.</span></li></ol></li><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif;\"><strong><span style=\"line-height: 106%;\">R&amp;D support</span></strong><ol style=\"margin-bottom: 0in; list-style-type: circle; font-family: initial; font-size: initial;\"><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Support the North American R&amp;D team with commercial product field trials and application verification.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Support and attend technical customer meetings between GPM and KTC/KCL.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Evaluation of field performance and reporting back to GPM management team.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Support project managers and specification adherence through the Kakuka process.</span></li></ol></li><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif;\"><strong><span style=\"line-height: 106%;\">Marketing and Messaging Coordination</span></strong><ol style=\"margin-bottom: 0in; list-style-type: circle; font-family: initial; font-size: initial;\"><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Ensure a consistent value-proposition and commercial positioning message is define for each product managed.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Gauge and monitor effectiveness of messaging with dealers and sales teams.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"line-height: 106%;\">Evaluate new go-to-market strategies to effectively position product to win.</span></li></ol></li><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"color: black;\">Other duties may be assigned that require other qualifications, physical demands, and/or work environment.</span></li></ul></div><p style=\"margin: 0in 0in 0.0001pt; font-size: 15px; font-family: Calibri, sans-serif; line-height: 1;\"><span style=\"font-size: 16px; font-family: tahoma, sans-serif; color: black;\">&nbsp;</span></p><p style=\"margin: 0in 0in 0.0001pt; font-size: 15px; font-family: Calibri, sans-serif; line-height: 1;\"><span style=\"font-family: tahoma, sans-serif; font-size: 16px;\"><strong><span style=\"color: black;\">Preferred Skills and Qualifications:</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: -0.25in;\"><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"color: black;\">Bachelor&#39;s degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience</span></li><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"color: black;\">5 to 7 years prior experience leading product management principles for an off-highway equipment OEM or supplier, haytools equipment knowledge preferred</span></li><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"color: black;\">Experience with professionally led sales training in Product Management</span></li><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\"><span style=\"color: black;\">Proficient in MS Office, including Word, Excel, Outlook, PowerPoint, etc.&nbsp;</span></li><li style=\"margin: 0in 0in 8pt; font-size: 16px; font-family: tahoma, sans-serif; line-height: 1;\">Available to travel up to 30%, including some international travel</li></ul></div><p style='margin:0in;margin-bottom:.0001pt;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"font-size: 16px; font-family: tahoma, sans-serif;\">At Great Plains Manufacturing, our people make the difference, making our company a great place to work and grow. If you are self-motivated, have a passion to succeed and value teamwork, we invite you to apply to join our team. For over 45 years, Great Plains Mfg, has been known as a world-class manufacturer of farm and landscaping equipment in Central Kansas. &nbsp;Now a Kubota company, we have recently added a new construction equipment division. With over 2,200 dedicated employees, Great Plains Manufacturing continues its dedication toward innovation and professional growth, while maintaining our family culture and community values. &nbsp;Grow with us! Visit our Careers page at&nbsp;</span><span style=\"font-family: tahoma, sans-serif; font-size: 16px;\"><a href=\"https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=31675842-64d3-4850-823a-e37f71fa6c05&ccId=19000101_000001&type=MP&lang=en_US\" target=\"_blank\" style=\"font-size: 16px;\"><strong><span style=\"color: rgb(0, 153, 204); text-decoration: none;\">www.WorkForGPM.com</span></strong></a></span><span style=\"font-size: 16px; font-family: tahoma, sans-serif; background: white;\">. &nbsp;</span></p></div></div></div>\n",
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