Senior Field Marketing Manager, North America

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  "last_changed_at": "2026-06-02T10:49:09.274Z",
  "active_status": "active"
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{
  "language": "en",
  "location": {
    "raw": "Seattle, Washington",
    "city": "Seattle",
    "region": "WA",
    "country": "United States",
    "is_remote": false,
    "confidence": 0.85
  },
  "salary_max": 180000,
  "salary_min": 160000,
  "inferred_at": "2026-06-18T07:58:22.698Z",
  "launch_scope": {
    "reason": "english_us_canada",
    "included": true,
    "language": "en",
    "location": {
      "raw": "Seattle, Washington",
      "city": "Seattle",
      "region": "WA",
      "country": "United States",
      "is_remote": false,
      "confidence": 0.85
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    "countries": [
      "United States"
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  "salary_period": "year",
  "workplace_type": "on_site",
  "salary_currency": "USD"
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{}

{
  "lists": [
    {
      "text": "Team Leadership",
      "content": "\n<li>Lead, coach and inspire a high-performing field marketing team, fostering a culture of accountability, creativity, collaboration, operational excellence, and results.</li>\n<li>Serve as a regional marketing thought leader, proactively sharing insights, best practices, and market intelligence with internal stakeholders.</li>\n<li>Drive operational excellence and continuous improvement within the field marketing organization.</li>\n"
    },
    {
      "text": "MSP-Facing Engagement & Community Development",
      "content": "\n<li>Own strategy and execution for MSP-focused events within the region, including roadshows, user groups, association events, peer groups, and grassroots community activations.</li>\n<li>Build strong relationships across the MSP ecosystem, including influencers, associations, peer networks, and technology alliances.</li>\n<li>Drive MSP recruitment as a core go-to-market strategy, supporting the expansion of the WatchGuardONE partner base through targeted events, campaigns, and community activations.</li>\n"
    },
    {
      "text": "Partner Ecosystem Support (MSPs, National Partners & Distributors)",
      "content": "<div>\n\n<li>Strengthen WatchGuard’s presence within the North America partner ecosystem, including MSPs, National Partners, and Distributors.</li>\n<li>Develop and execute joint marketing programs, MDF initiatives, and partner enablement activities aligned to sales and channel priorities.</li>\n<li>Support partner recruitment, onboarding, activation, and engagement strategies that drive partner-led growth and pipeline.</li>\n<li>Work closely with sales teams and WatchGuard Partners to strengthen relationships, drive MDF utilization, and co-develop marketing programs that enhance partner performance.</li>\n\n</div>"
    },
    {
      "text": "Campaign & Program Execution",
      "content": "<div>\n\n<li>Translate global campaigns and corporate messaging into impactful, localized regional programs that resonate with North America markets, partners, and customer segments.</li>\n<li>Deliver integrated campaigns across digital, event, content, and partner-led channels that drive measurable demand and pipeline.</li>\n<li>Identify and activate innovative, multi-channel marketing approaches that drive engagement across digital, event, and partner ecosystems.</li>\n\n</div>"
    },
    {
      "text": "Sales & Channel Alignment",
      "content": "<div>\n\n<li>Develop and execute integrated sales and marketing strategies that drive awareness, demand generation, and marketing-influenced pipeline growth across North America.</li>\n<li>Partner with North America Sales Leadership to align go-to-market priorities, co-create territory marketing plans, and ensure marketing activities directly support pipeline and revenue targets.</li>\n<li>Provide field insights, partner feedback, and market intelligence to improve program effectiveness.</li>\n\n</div>"
    },
    {
      "text": "Performance Measurement & Budget Management",
      "content": "<div>\n\n<li>Define and track KPIs for pipeline influence, partner recruitment, engagement, event ROI, and program performance.</li>\n<li>Manage and optimize the regional marketing budget with transparency, accuracy, and strong investment stewardship.</li>\n<li>Optimize tactics and budget allocation to ensure maximum impact on marketing-influenced and sourced pipeline.</li>\n\n</div>"
    },
    {
      "text": "Cross-Functional Collaboration",
      "content": "<div>\n\n<li>Build strong collaboration between Field Marketing, Product Marketing, and Global Demand teams to ensure regional customization and flawless execution of campaigns.</li>\n<li>Collaborate with PR and Social Media teams to amplify regional visibility, thought leadership, customer advocacy, and partner success stories.</li>\n<li>Serve as a strong voice for the North America MSP and channel community within WatchGuard.</li>\n\n</div>"
    },
    {
      "text": "Skills & Qualifications",
      "content": "<ul type=\"disc\">\n<li>10+ years of B2B marketing experience, including field, demand generation, or channel marketing roles—preferably in cybersecurity, IT, or SaaS.</li>\n<li>Demonstrated experience leading and developing high‑performing teams across multiple marketing functions and geographies.</li>\n<li>Deep understanding of the MSP ecosystem, community dynamics, and partner business models.</li>\n<li>Proven experience driving MSP recruitment, engagement, and event‑based pipeline influence.</li>\n<li>Track record of achieving marketing‑influenced pipeline goals and partnering closely with Sales to accelerate deal progression.</li>\n<li>Expertise in integrated marketing, spanning digital, events, content, and partner-led programs.</li>\n<li>Strong business acumen with the ability to translate marketing metrics into business impact.</li>\n<li>Excellent communication, presentation, and stakeholder management skills, including experience engaging senior executives.</li>\n<li>Strong budget management, forecasting, analytical, and reporting capabilities.</li>\n<li>Proficiency with CRM, marketing automation, and analytics platforms.</li>\n</ul>"
    }
  ],
  "country": "US",
  "createdAt": 1760380804612,
  "updatedAt": null,
  "categories": {
    "team": "Marketing",
    "location": "Seattle, Washington",
    "commitment": "Regular Full Time",
    "allLocations": [
      "Seattle, Washington",
      "Miami, FL",
      "Vancouver"
    ]
  },
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  "workplaceType": "onsite"
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