GTM Specialist - Private Operators

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    "description": "<p><span style=\"font-size: 24pt; font-weight: bold\">GTM Specialist - Private Operators</span></p>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: bold\">About Offstreet</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Offstreet is helping parking operators modernize how they manage guest parking through simple, scalable technology. As we continue to grow, we’re looking for a proactive, resourceful GTM Specialist to help accelerate pipeline growth within the Private Operator market.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">This is a high-impact role focused on outbound prospecting, campaign execution, and generating qualified opportunities for the GTM team. You’ll play a key role in building relationships, testing outreach strategies, and helping us scale our go-to-market efforts.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We’re looking for someone who’s curious, organized, driven, and excited to contribute directly to company growth.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">What You’ll Do</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Outbound Prospecting &amp; Lead Generation</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own outbound prospecting efforts within the Private Operator market.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Build and refine target account lists using ICP and segmentation strategies.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Research prospects to personalize outreach and improve engagement rates.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Use email, LinkedIn, phone, and other outbound channels to generate conversations.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Book qualified meetings for the sales/GTM team.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Campaign Execution &amp; Optimization</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Execute outbound campaigns including webinar follow-up, ABM plays, and targeted outreach initiatives.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Draft and test messaging across email sequences, LinkedIn outreach, and call scripts.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Run A/B tests to improve open rates, response rates, and meeting conversions.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Track campaign performance and continuously optimize based on insights and results.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Sales Development Operations</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Maintain clean and accurate records in HubSpot.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Monitor buyer intent signals and respond quickly to engagement opportunities.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Manage outreach sequences, cadences, and task queues using tools like HubSpot, Apollo, or similar platforms.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Follow up with inbound leads, form submissions, and event attendees.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Collaboration &amp; Feedback</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Collaborate closely with Sales and Marketing on campaigns, messaging, and outreach strategy.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Share learnings from the field including objections, trends, and persona insights.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Help improve lead handoff processes and pipeline visibility across the GTM team.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Participate in weekly GTM syncs and performance discussions.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Metrics &amp; Performance</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own key KPIs including outreach activity, meetings booked, and opportunities created.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Report weekly on pipeline performance, learnings, and optimization opportunities.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Consistently contribute to revenue goals by driving top-of-funnel growth.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">What Success Looks Like</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">A consistent pipeline of qualified outbound meetings.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong response and conversion rates driven by personalized outreach.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Clear ownership and execution of outbound prospecting motions.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">A proactive team member who brings ideas, accountability, and results.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Who You Are</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">2+ years of experience in sales development, outbound prospecting, marketing or a GTM-focused role.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong written and verbal communication skills.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Organized, self-motivated, and comfortable working in a fast-paced startup environment.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Comfortable experimenting with messaging, tools, and outreach strategies.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Curious, resourceful, and motivated by results.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Bonus Points</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience with HubSpot, or similar sales tools.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">SaaS or B2B startup experience.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Familiarity with account-based marketing (ABM) or multi-channel outbound campaigns.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience selling into parking, operations, facilities, or related industries.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Why Join Offstreet?</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We’re building technology that simplifies parking operations and creates better experiences for operators and their customers.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">At Offstreet, you’ll have the opportunity to make a measurable impact, collaborate with a high-performing team, and help shape how we scale our go-to-market motion as we continue to grow.</span></p>",
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