Home › Companies › Eczf Test Fa Us2 Oraclecloud Com CX 1 › Sr. Associate Brand Manager IMC Insights
Sr. Associate Brand Manager IMC Insights
Eczf Test Fa Us2 Oraclecloud Com CX 1 · Plano, TX, United States · Hybrid · Active · Oracle Recruiting Cloud / Fusion HCM
Job facts
| Field | Value |
|---|---|
| Company | Eczf Test Fa Us2 Oraclecloud Com CX 1 |
| Title | Sr. Associate Brand Manager IMC Insights |
| Normalized title | - |
| Department / team | PROF_Exempt |
| Location | Plano, TX, United States |
| Work model | Hybrid / Hybrid |
| Employment type | Full Time |
| Salary | - |
| Status | active |
| ATS provider | Oracle Recruiting Cloud / Fusion HCM |
| Posted / first seen | 2025-12-18 / 2026-05-31 |
| Changed / last seen | 2026-05-31 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Eczf Test Fa Us2 Oraclecloud Com CX 1. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Oracle Recruiting Cloud / Fusion HCM. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Plano. | Open |
| Department jobs | Active postings in PROF_Exempt. | Open |
| Work model jobs | Active Hybrid postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Eczf Test Fa Us2 Oraclecloud Com CX 1 |
| Source | 21117774-c9f7-4f62-ab5b-12ee4e31f338 |
| ATS provider | Oracle Recruiting Cloud / Fusion HCM |
Description
Description
Strategy & Measurement: Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness. Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns. Identify and track key performance indicators (KPIs) and metrics to track marketing performance, such as customer acquisition, conversion rates, return on investment (ROI), cost per acquisition (CPA), and customer lifetime value (CLV). Oversee third-party agency in the MMM process in partnership with KFC’s media team First Party Customer Data: Lead strategic first party data growth and enrichment programs that expand and extend KFC’s owned data capabilities that maximize our ability to derive insights. Provide insights and analyses related to longitudinal customer behavior to inform our brand and product strategies. Reporting & Insights: Generate regular reports and present findings to marketing teams, marketing leadership & IAT – with ownership of IAT Measurement Meetings Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization. Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization. Collaborate with cross-functional teams, including marketing, analytics, finance, and operations, to ensure alignment and integration of marketing effectiveness initiatives with overall business goals.
Working Relationships
Other KFC Marketing Teams (Calendar, Digital, Media, Advertising) Agency partners (including Spark, MullenLowe, BASIC, & Edelman) Third parties (e.g., Media Auditing companies, MMM partner, etc.) KFC Global Team & Cross-Brand teams at Pizza Hut & Taco Bell Franchisee Leadership including the NCAC & NMS
Qualifications
Education/Certifications – Bachelor’s Degree preferred but not required. Experience 8 years of relevant business experience or equivalent experience Familiarity with MMM programs, marketing attribution, and performance data a plus. Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization Demonstrated track record of strong project management skills, including ability to complete projects within tight timelines and manage multiple priorities with urgency Demonstrated communication skills including abilities to influence and inspire others of all levels of the organization and franchise system.
Full job record
| Job ID | 528452fff8157323af98c6ae601596e3a2e58ea9 |
| Org ID | 999f1849-39c5-45a5-93d2-13d48fd01581 |
| Source ID | 21117774-c9f7-4f62-ab5b-12ee4e31f338 |
| Board ID | 21117774-c9f7-4f62-ab5b-12ee4e31f338 |
| Provider | oracle_hcm |
| Provider Job Key | 4573 |
| Title | Sr. Associate Brand Manager IMC Insights |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Plano, TX, United States |
| Department | PROF_Exempt |
| Team | — |
| Employment Type | full_time |
| Workplace Type | hybrid |
| Remote Policy | hybrid |
| Country | United States |
| Region | TX |
| City | Plano |
| Salary Raw | Description Strategy & Measurement: Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness. Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns. Identify and track key performance indicators (KPIs) and metrics to track marketing performance, such as customer acquisition, conversion rates, return on investment (ROI), cost per acquisition (CPA), and customer lifetime value (CLV). Oversee third-party agency in the MMM process in partnership with KFC’s media team First Party Customer Data: Lead strategic first party data growth and enrichment programs that expand and extend KFC’s owned data capabilities that maximize our ability to derive insights. Provide insights and analyses related to longitudinal customer behavior to inform our brand and product strategies. Reporting & Insights: Generate regular reports and present findings to marketing teams, marketing leadership & IAT – with ownership of IAT Measurement Meetings Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization. Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization. Collaborate with cross-functional teams, including marketing, analytics, finance, and operations, to ensure alignment and integration of marketing effectiveness initiatives with overall business goals. Working Relationships Other KFC Marketing Teams (Calendar, Digital, Media, Advertising) Agency partners (including Spark, MullenLowe, BASIC, & Edelman) Third parties (e.g., Media Auditing companies, MMM partner, etc.) KFC Global Team & Cross-Brand teams at Pizza Hut & Taco Bell Franchisee Leadership including the NCAC & NMS Qualifications Education/Certifications – Bachelor’s Degree preferred but not required. Experience 8 years of relevant business experience or equivalent experience Familiarity with MMM programs, marketing attribution, and performance data a plus. Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization Demonstrated track record of strong project management skills, including ability to complete projects within tight timelines and manage multiple priorities with urgency Demonstrated communication skills including abilities to influence and inspire others of all levels of the organization and franchise system. |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | — |
| Source URL | https://eczf-test.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/4573 |
| Apply URL | https://eczf-test.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/4573 |
| First Seen At | 2026-05-31 17:57:47Z |
| Last Seen At | 2026-06-06 19:37:29Z |
| Last Checked At | 2026-06-06 19:37:29Z |
| Last Changed At | 2026-05-31 17:57:47Z |
| Inactive At | — |
| Source Posted At | 2025-12-18 23:11:38Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=oracle_hcm/board=eczf-test.fa.us2.oraclecloud.com|CX_1/date=2026-06-06/2026-06-06T19-37-14-526Z-f7a760d4c9c6f6f9612fbdb2176c67eff885e16e6dc2fc407262d4d80b208601.json |
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