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HomeCompaniesEczf Test Fa Us2 Oraclecloud Com CX 1Sr. Associate Brand Manager IMC Insights

Sr. Associate Brand Manager IMC Insights

Eczf Test Fa Us2 Oraclecloud Com CX 1 · Plano, TX, United States · Hybrid · Active · Oracle Recruiting Cloud / Fusion HCM

Job facts

FieldValue
CompanyEczf Test Fa Us2 Oraclecloud Com CX 1
TitleSr. Associate Brand Manager IMC Insights
Normalized title-
Department / teamPROF_Exempt
LocationPlano, TX, United States
Work modelHybrid / Hybrid
Employment typeFull Time
Salary-
Statusactive
ATS providerOracle Recruiting Cloud / Fusion HCM
Posted / first seen2025-12-18 / 2026-05-31
Changed / last seen2026-05-31 / 2026-06-06

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City jobsActive postings in Plano.Open
Department jobsActive postings in PROF_Exempt.Open
Work model jobsActive Hybrid postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyEczf Test Fa Us2 Oraclecloud Com CX 1
Source21117774-c9f7-4f62-ab5b-12ee4e31f338
ATS providerOracle Recruiting Cloud / Fusion HCM

Description

Description Strategy & Measurement: Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness. Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns. Identify and track key performance indicators (KPIs) and metrics to track marketing performance, such as customer acquisition, conversion rates, return on investment (ROI), cost per acquisition (CPA), and customer lifetime value (CLV). Oversee third-party agency in the MMM process in partnership with KFC’s media team First Party Customer Data: Lead strategic first party data growth and enrichment programs that expand and extend KFC’s owned data capabilities that maximize our ability to derive insights. Provide insights and analyses related to longitudinal customer behavior to inform our brand and product strategies. Reporting & Insights: Generate regular reports and present findings to marketing teams, marketing leadership & IAT – with ownership of IAT Measurement Meetings Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization. Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization. Collaborate with cross-functional teams, including marketing, analytics, finance, and operations, to ensure alignment and integration of marketing effectiveness initiatives with overall business goals. Working Relationships Other KFC Marketing Teams (Calendar, Digital, Media, Advertising) Agency partners (including Spark, MullenLowe, BASIC, & Edelman) Third parties (e.g., Media Auditing companies, MMM partner, etc.) KFC Global Team & Cross-Brand teams at Pizza Hut & Taco Bell Franchisee Leadership including the NCAC & NMS Qualifications Education/Certifications – Bachelor’s Degree preferred but not required. Experience 8 years of relevant business experience or equivalent experience Familiarity with MMM programs, marketing attribution, and performance data a plus. Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization Demonstrated track record of strong project management skills, including ability to complete projects within tight timelines and manage multiple priorities with urgency Demonstrated communication skills including abilities to influence and inspire others of all levels of the organization and franchise system.

Full job record

Job ID528452fff8157323af98c6ae601596e3a2e58ea9
Org ID999f1849-39c5-45a5-93d2-13d48fd01581
Source ID21117774-c9f7-4f62-ab5b-12ee4e31f338
Board ID21117774-c9f7-4f62-ab5b-12ee4e31f338
Provideroracle_hcm
Provider Job Key4573
TitleSr. Associate Brand Manager IMC Insights
Normalized Title
Statusactive
Activeyes
Location TextPlano, TX, United States
DepartmentPROF_Exempt
Team
Employment Typefull_time
Workplace Typehybrid
Remote Policyhybrid
CountryUnited States
RegionTX
CityPlano
Salary RawDescription Strategy & Measurement: Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness. Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns. Identify and track key performance indicators (KPIs) and metrics to track marketing performance, such as customer acquisition, conversion rates, return on investment (ROI), cost per acquisition (CPA), and customer lifetime value (CLV). Oversee third-party agency in the MMM process in partnership with KFC’s media team First Party Customer Data: Lead strategic first party data growth and enrichment programs that expand and extend KFC’s owned data capabilities that maximize our ability to derive insights. Provide insights and analyses related to longitudinal customer behavior to inform our brand and product strategies. Reporting & Insights: Generate regular reports and present findings to marketing teams, marketing leadership & IAT – with ownership of IAT Measurement Meetings Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization. Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization. Collaborate with cross-functional teams, including marketing, analytics, finance, and operations, to ensure alignment and integration of marketing effectiveness initiatives with overall business goals. Working Relationships Other KFC Marketing Teams (Calendar, Digital, Media, Advertising) Agency partners (including Spark, MullenLowe, BASIC, & Edelman) Third parties (e.g., Media Auditing companies, MMM partner, etc.) KFC Global Team & Cross-Brand teams at Pizza Hut & Taco Bell Franchisee Leadership including the NCAC & NMS Qualifications Education/Certifications – Bachelor’s Degree preferred but not required. Experience 8 years of relevant business experience or equivalent experience Familiarity with MMM programs, marketing attribution, and performance data a plus. Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization Demonstrated track record of strong project management skills, including ability to complete projects within tight timelines and manage multiple priorities with urgency Demonstrated communication skills including abilities to influence and inspire others of all levels of the organization and franchise system.
Salary Min
Salary Max
Salary Currency
Salary Period
Source URLhttps://eczf-test.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/4573
Apply URLhttps://eczf-test.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/4573
First Seen At2026-05-31 17:57:47Z
Last Seen At2026-06-06 19:37:29Z
Last Checked At2026-06-06 19:37:29Z
Last Changed At2026-05-31 17:57:47Z
Inactive At
Source Posted At2025-12-18 23:11:38Z
Source Updated At
Raw Payload Uris3://job-postings-prod-raw-590183727216/raw/provider=oracle_hcm/board=eczf-test.fa.us2.oraclecloud.com|CX_1/date=2026-06-06/2026-06-06T19-37-14-526Z-f7a760d4c9c6f6f9612fbdb2176c67eff885e16e6dc2fc407262d4d80b208601.json
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Extensions
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